This is a list of Super Bowl commercials that played during the 2010s. This article does not list advertisements for a local region or station (e.g. promoting local news shows), pre-kickoff and post-game commercials/sponsors, or in-game advertising sponsors and television bumpers.
2010 (XLIV) Product typeProduct/titlePlot/notesBeerBud Light "Beer House"Several people meet a man whose house is made out of Bud Light cans. He says that some of the cans are not empty, and the people start to rush and take the house apart.Bud Light "Meteor"When scientists see a meteor flying towards earth, they decide to party with Bud Light. The meteor turns out to be a rock, and they still party.Bud Light "T-Pain Voice"Men who hear about a Bud Light party talk like T-Pain. Soon, T-Pain shows up at the party.Budweiser "Friends"A Clydesdale and a calf are friends at a young age, though a fence separates them. Three years later, the two are reunited and the bull bursts through the fence to his friend.Budweiser "Human Bridge"When the bridge is out in a small town, the population form a human bridge so that a Budweiser truck can cross into town.CandySnickers "Betty White"Betty White is playing football and keeps getting tackled. A woman gives her a Snickers bar and says, "Try this". White turns back into a man. Abe Vigoda is then seen being tackled, to which he responds, "That hurt." It was nominated for an Emmy. September 4, 2010CarDodge Charger "Woman Are Shrill"Men go over the rules of life which they hate. The final man thinks, "And because I do this, I will drive the car I want to drive." Narrated by Michael C. Hall.Hyundai "Creation"We see a Hyundai being madeHyundai "2020"A parody of Brett Favre's anonymous retirement, showing him getting an MVP Award in 2020.Kia Motors "How You Like Me Now"A teddy bear, a sock monkey, a robot, Muno from Yo Gabba Gabba!, and another toy are all living their PG-13 dreams while driving a Kia Sorento.Volkswagen "Punch Dub Days"The first of their Punch Dub Days campaign features many people, including Stevie Wonder and Tracy Morgan, punching someone in the arm.ClothingDockers "Men Without Pants"A group of men, walk thorough a field in their underwear, singing "I Wear No Pants" by Poxy Boggards.Directory assistancekgb "Sumo"Two guys, one named Paul and the other named Mike, are given a task; to find out what "I surrender" means in Japanese. Paul uses the web to search for this answer, while Mike texts kgb. During all of this a sumo wrestler is standing next to them, poised to take on both men at any moment. Mike quickly gets a response back from kgb. He is able to give the correct answer to the wrestler, bow, and quickly leave. While Paul on the other hand, responds to the sumo wrestler incorrectly, by saying "Bring it on fat man" in Japanese. This angers the wrestler and causes him to come charging towards Paul. The ad ends with the man sitting on top of Paul.ElectronicsFLO TV "Injury Report"Jim Nantz does an injury report on a man who "lost his spine" from missing out on watching live sports, due to shopping at the mall with his girlfriend.FilmThe Back-Up PlanMovie promosClash of the TitansHow to Train Your DragonIron Man 2The Last AirbenderPrince of Persia: The Sands of TimeRobin HoodShutter IslandToy Story 3Tron: LegacyThe WolfmanFoodDoritos "Boyfriend"A man is seen staring at a woman's butt as she walks into the other room. He then tries to start a conversation with the girlfriend's kid. When he reaches for a Dorito, the kid slaps him, saying, "Keep your hands off my Mama, keep your hands off my Doritos."Doritos "Dog"A dog wants Doritos from a man sitting on a bench. The man says it'll have to speak, but it is wearing an anti-bark collar. The dog comes back, and attaches the collar to the man, who lies on the ground, speaking gibberish. The dog walks away with the bag of Doritos.Doritos "Funeral"A man who recently faked his death is in his coffin, watching the Super Bowl and in a pool of Doritos. The casket flies open, and another man, right in front of him, gets up and screams, "It's a miracle!"Doritos "Tim"At a gym, a man has stolen Doritos out of Tim's locker. His friend tries to warn him, but Tim transforms into a Dorito-wearing ninja.ManufacturingBridgestone "Killer Whale"Three men have a killer whale in their small van. They then release it into the sea. One guy says, "Best bachelor party ever!"Mobile phoneBoost Mobile "Shuffle"Celebrating the 25th anniversary of The Super Bowl Shuffle, the 1985 Chicago Bears do the ShuffleRestaurantMcDonald's "Check This"In a 2010 NBA interpretation of the 1993 Showdown commercial, NBA stars Dwight Howard and LeBron James play a slam dunk version of H-O-R-S-E, with the same prize as before. Larry Bird, who stated "no dunking" in the original Showdown with Michael Jordan, cashes in by eating the Big Mac and fries prize after Howard shatters the backboard.Taco Bell "It Rocks"Charles Barkley promotes the $5 Box by performing a musical numberShoesSkechers "Shape-Ups"Three people, including Joe Montana, talk about how great Shape-Ups areSoft drinkCoca-Cola "Africa"A sleepwalking man walks in a forest of Africa, eventually reaching a refrigerator with a Coke bottleCoca-Cola "The Simpsons"Mr. Burns goes bankrupt and loses everything. While in a walk in the park, he sees people enjoying his things and Coke bottles. Apu notices that Burns is sad, and gives him a Coke since he was carrying two armfuls of Coke. Milhouse is standing in a makeshift kite and bumps into the Coca-Cola logo. He says "Ah Sorry Coke!" while the theme tune plays.TV showLate Show with David LettermanDavid Letterman, Oprah Winfrey, and Jay Leno are watching the Super BowlNFL Full ContactOn Groundhog Day, the mayor pulls out Troy Polamalu (who was the size of a groundhog) and has seen his shadow. The mayor declares six more weeks of football.Video gameDante's InfernoCinematic trailer for the game, Dante's Inferno accompanied by Bill Withers' song, "Ain't No Sunshine".WebsiteCars.com "Smart Kid #2"A brand-new "Smart Kid" ad for cars.comE*Trade "Date"A date between two web babies goes awryFocus on the Family.com "Miracle Baby"Pam Tebow talks about her miracle baby Tim Tebow. The ad drew much criticism from pro-choice groups.GoDaddy "Massage"Danica Patrick gets a massage. The massage therapist realizes that she's the GoDaddy spokeswoman. Then he then tries to impress Danica by opening her blouse.Google "Searching"An anonymous user (most likely a man) is using Google for help by using its search engine. Over the course, it tells a story about how the user goes to Paris for college, meets a French woman, falls in love, buys her chocolate, gets married, and has a child.Monster.com "Talented Beaver"A beaver that plays the fiddle becomes a big hit
2011 (XLV)
Product typeProduct/titlePlot/notesBeerBud Light "Hack Job"A couple appears on a home makeover show called "Hack Job", discovering the only thing they have done to their kitchen was put a bucket of Bud Light on the counter.CarAudi "Old Luxury"Two people escape from a fancy prison. Cameos: Kenny GChevrolet "Bumblebee"Depicts a fake local commercial for a dealership named Al's Chevrolet and its Super Xtravaganza Sale. The lot owner catches a football, and the mascot starts smashing a yellow Chevrolet car with a mallet. Suddenly, the car reconfigures itself into the Transformer Bumblebee. Onlookers run away in fear. The Autobot picks up the mascot and hurls him off into the distance. He then transforms back into the Chevy and starts driving away.Chevrolet "Elderly Home"People in an elderly home try to figure out a Chevy commercial.Chevrolet "Glee"In a fake recap of the FOX series "Glee," coach Sue Sylvester (Jane Lynch) tells the William McKinley Glee Club that Chevrolet wants to feature them in a commercial for the Chevy Cruze and give them all free cars. The entire club starts shrieking with excitement. However, the narrator says that Sue left out the fact that doing the commercial would disqualify them from ever competing again. Rachel Berry (Lea Michele) leads the glee club in a rendition of the classic jingle "See the USA in Your Chevrolet." The number takes place on a sound stage colored white and decorated with several Chevy Cruze vehicles. It features highly choreographed dancing and confetti. After the performance is complete, the scene cuts back to the glee club music room after Sue told the club about the commercial offer. Rachel points out that appearing in the commercial would revoke the club's amateur status and make them ineligible for competition. Sue curses the club before storming out. Glee member Brittany Pierce (Heather Morris) says she was going to donate her Chevy Cruze to charity, but then clarifies that Charity is her cat.Chevrolet "Miss Evelyn"Two guys narrate their idea for a Chevy Camaro commercial.Chevrolet "Tommy"In the spirit of Lassie, a Chevrolet Silverado HD drives up to a man's rural house honking wildly and informing him of the dangerous locations in which his son Tommy has gotten trapped. These include a well, a cave, a hot air balloon, the belly of a whale and a volcano. The father is able to save Tommy every time with the help of the Chevy.Chrysler 200 "Born of Fire"A narrator talks about how Detroit has its history, but it should be respected like any other town. Rapper Eminem is driving through Detroit in his Chrysler, until he reaches the Fox Theatre. He concludes that, "This is the Motor City, and this is what we do." The song "Lose Yourself" by said artist is playing throughout the commercial. The commercial is two minutes long, and one of the longest commercials in Super Bowl history. The ad received critical acclaim.Ford "Race"Six people prepare to race in their FordsMercedes-Benz "Welcome"Mercedes-Benz cars from all across the globe start up and drive off on their own power. The vehicles all arrive at the same spot, a Mercedes dealership, where the latest models are revealed. Sean "Diddy" Combs appears in the ad as one of the owners who notices their Mercedes driving off.Mini "Cram It In The Boot"On a game show, a contestant has to "Cram It In The Boot", by placing as many large items into a Mini CountrymanVolkswagen "Black Beetle"A computer-generated black beetle runs fast, referencing the new Volkswagen modelVolkswagen "The Force"A kid dressed as Darth Vader tries the Force on random objects, but fails. When his father comes home in his Volkswagen, the kid tries to use the Force to start the engine. He succeeds, or so he thinks. The ad was voted No. 9 on YouTube's Top 10 Videos of 2011.FilmCaptain America: The First AvengerMovie promosCowboys & AliensFast FiveKung Fu Panda 2LimitlessPirates of the Caribbean: On Stranger TidesRioThorTransformers: Dark of the MoonFoodDoritos "Love"A man goes around the office with a creepy obsession for DoritosDoritos "Teasing"A boyfriend teases his girlfriend's dog by waving Doritos around from the inside of a glass door. Instead of the dog running into the door, the dog crashes through the door, squishing the man.Soft drinkBrisk "Eminem"Eminem (in stop-motion form) tells the viewer why he doesn't appear in commercials. His requirements for appearing in an advertisement are for attractive women to appear, the ad to be filmed at his house, and for him to record the songs in the ad by himself. He follows that up by telling the viewer that once it's time to record the commercial, he ends up hating the product and the commercial is shelved. After all that, he then is handed a can of Brisk, declares his approval of the beverage and adds a new demand for appearing in an advertisement, changing the name of the drink. However, an executive steps in and tells Eminem that the name change demand is not possible. Eminem replies by shoving the executive off the building they are on top of (in the shape of a Brisk can) and reiterates by telling the viewer why he doesn't appear in commercials.Pepsi Max