This is a list of Super Bowl commercials that played during the 2020s. This article does not list advertisements for a local region or station (e.g. promoting local news shows), pre-kickoff and post-game commercials/sponsors, or in-game advertising sponsors and television bumpers.
2020 (LIV) Product typeAdvertiser/productTitlePlot/notesCarAudi e-tron Sportback"Let it Go"Maisie Williams is stuck in a traffic jam surrounded by old vehicles. Sings "Let It Go", as she passes by lowriders, a repair shop and a gas station, leaving the fossil-fuel world behind.Hyundai Sonata"Smaht Pahk"John Krasinski demonstrates the new Remote Smart Parking Assist feature of his Hyundai Sonata, which he refers to in a thick Boston accent as "smaht pahk". The ad also features appearances by fellow Bostonians Rachel Dratch, Chris Evans, and Boston Red Sox player David Ortiz.Genesis GV80"Going Away Party"Chrissy Teigen throws a "going-away party" for "old luxury", in favor of "young luxury", symbolized by John Legend and a Genesis GV80.GMC Hummer EV"Quiet Revolution"Several scenes teasing aspects of the electric truck are followed by similar scenes in absolute silence, concluding with LeBron James sinking a slam dunk that smashes the backboard glass.Jeep Gladiator"Groundhog Day"Bill Murray reprises Groundhog Day, and goes on outdoor adventures in a Jeep Gladiator.Kia Seltos"Tough Never Quits"Rookie Josh Jacobs returns to his hometown of Tulsa, Oklahoma, offering advice and inspiration to his younger self to overcome the challenges he faced on his path to the NFL.Toyota Highlander"Heroes"Driving a Toyota Highlander, Cobie Smulders saves the day in various movie tropes including a biological disaster, a western and an alien invasion with room to spare.Porsche Taycan"The Heist"Security professionals are alerted when the Porsche Taycan is stolen from an exhibit at the Porsche museum; in the ensuing chase numerous vehicles are used such as a 911 Carrera S, a 917 K and a 918 Spyder.FilmBlack WidowMovie promosF9The Invisible ManMinions: The Rise of GruMulanTop Gun: MaverickFood and DrinkDoritos"The Cool Ranch"Lil Nas X and Sam Elliott participate in a dance showdown to "Old Town Road".Planters"Tribute"After dying in a previous ad, Mr. Peanut returns to life as a newborn child after the Kool-Aid Man's tears drip onto his grave.Pop-Tarts Pretzel"Pop-Tarts Fixed the Pretzel"Jonathan Van Ness serves as spokesperson for Pop-Tarts Pretzel, promoting it as an alternative to "boring" pretzelsPresidente"Never Left"Features Alex Rodriguez, co-owner and chairman of the brand; he grew up in Miami and goes back to the cityPringles, Rick and MortyMorty Smith enthusiastically enters the living room to promote various Pringles products, prompting Rick Sanchez to expose him as a robot, and realize he is trapped in a Pringles commercial.Saint Archer GoldProfessional skateboarder and Saint Archer co-founder Paul Rodriguez, whistles to a cover of "Patience" of Guns N' Roses.Laundry detergent, beer, TV seriesTide Power Pods, Bud Light, The Masked Singer#LaundryLater"Charlie Day accidentally stains his shirt while watching the Super Bowl, leading him to contemplate when he should clean it now or later (such as during the halftime show, or the season premiere of The Masked Singer after the game on Fox).Laundry detergent, beerTide Power Pods, Bud Light"Bud Knight Now, #LaundryLater"Charlie Day encounters the Bud Knight, wondering if his time period constitutes "later". However, it is actually 1436, and he is also ridiculed for the stain.Laundry detergent, filmTide Power Pods, Wonder Woman 1984"Wonder Woman Now, #LaundryLater"Laundry detergentTide Power Pods"Finally Later, #LaundryLater"An elderly Charlie Day finally cleans his shirt, only for someone to stain it again with ice cream.Streaming serviceDisney+A promo teasing three upcoming Marvel Studios television series premiering on Disney+, including The Falcon and the Winter Soldier, Loki, and WandaVision.WebsiteFacebook"Ready to Rock"A series of Facebook groups containing the word "rock" are showcased, including cameos by Chris Rock and Sylvester Stallone.Google"Loretta"An elderly widower uses the Google Assistant to save and recall memories of his wife.
2021 (LV) Product typeAdvertiser/productTitlePlot/notesCarCadillac Lyriq"ScissorHandsFree"Edward Scissorhands' son Edgar (Timothée Chalamet) discovers hands-free driving on the new Cadillac Lyriq, easing his ability to drive despite having scissors for handsGeneral Motors"No Way Norway"Jealous that more electric vehicles are sold per-capita in Norway than the United States, Will Ferrell embarks on a voyage there by barge to showcase General Motors' new Cadillac Lyriq and GMC Hummer EV. However, two of his friends, Kenan Thompson and Awkwafina, wind up in Finland, and Ferrell finds himself in Sweden instead.Jeep"The Middle"Bruce Springsteen drives on his Jeep to head to U.S. Center Chapel in Kansas while narrating a sense of being connected.Toyota"Upstream"American Paralympic swimmer Jessica Long swims in open waters featuring scenes of her life story, with a dramatized recreation of a phone call playing where her would-be adoptive parents are informed by an adoption agency that her lower legs would need to be amputated due to a rare medical condition, which the adopting parents fully accept.Car accessoriesWeatherTech"Family"Employees from the company explain how they love their work at WeatherTech"We Never Left"Shows employees from the company telling that coming back didn't make any sense because they never left.ElectronicsLogitech"Defy Logic"Lil Nas X narrates a montage of people utilizing various Logitech products to "defy expectations".Employment websiteIndeed"The Rising"Shows people from all walks of life applying for new jobs while also experiencing many of the hardships they endured from loss of employment to starting a new life over.FilmComing 2 AmericaMovie promoF9Movie promoNobodyMovie promoOldMovie promoRaya and the Last DragonMovie promoFood and DrinkAnheuser-Busch"Let's Grab a Beer"Displays various scenes of different social interactions of people getting a beer as the narrator explains the social meaning of grabbing a beer.Bud Light"Legends"In a parody of The Avengers, a number of characters and spokespeople from past Bud Light commercials help a truck driver help right his overturned truck, and get the spilled boxes of Bud Light back in his truck to deliver them to a store that had run out of stock.Bud Light Seltzer Lemonade"Last Year's Lemons"A group of partygoers discuss how 2020 was a "lemon of a year", accentuated by a montage of human society being ruined by actual lemons raining from the sky.Chipotle Mexican Grill"Can a Burrito Change the World?"A boy asks how a burrito could change the world.Michelob Ultra Organic Seltzer"All-Star Cast"Oatly"Wow No Cow"Toni Petersson, the CEO of Oatly, sings a jingle in the middle of an oat field. The ad was originally aired in Sweden (where Oatly was based) back in 2014 which was banned for using the phrase "Milk, but made for humans." due to a lawsuit from the Swedish dairy lobby LRF Mjölk.Freelance servicesFiverrOpportunity Knocks"Four Seasons Total Landscaping expands into a cavernous "press venue".InsuranceCURE Auto Insurance"Whip it Out"Laundry detergentTide"The Jason Alexander Hoodie"A mother tells her teenage son that his favorite hoodie, featuring the face of Jason Alexander printed on the front, should finally be washed. A montage shows Alexander's face on the hoodie negatively reacting to moments of everyday abuse. The boy also encounters the real Alexander, who demands the boy to "give [him] back [his] face." The ad features "Theme from The Greatest American Hero (Believe It or Not)" throughout, which was notably parodied by Alexander as his Seinfeld character George Costanza in the episode "The Susie".Online food orderingDoorDash"The Neighborhood"Daveed Diggs meets up with Big Bird from Sesame Street and shows the kinds of things that can get delivered from the neighborhood.Uber Eats"Wayne's World & Cardi B's Shameless Manipulation"Cardi B appears on Wayne's World as part of a segment encouraging viewers to eat at locally owned restaurants. Wayne Campbell (Mike Myers) and Garth Algar (Dana Carvey) promise that they would not rely on recent trends, subliminal messages, manipulative tactics, or celebrity cameos as part of their campaign, but proceed to do so anyway.Grubhub"Delivery Dance"An animated human eats a chicken sandwich, and everyone dances.Smart speakerAmazon Echo"Alexa's Body"A woman says that a fourth generation Echo Dot has the perfect body for Alexa until she sees a bus with an ad for the Amazon Original film Without Remorse starring Michael B. Jordan, causing her to daydream of having Jordan himself be her Alexa assistant, much to the chagrin of her fiancé.Space MissionInspiration4 (Operated by SpaceX and Shift4Shop with corporation of St. Jude Children's Research Hospital)"Join Us"A close up of SpaceX's Space suit is shown (with views of the Earth in the reflection at the end) as the narrator announces Inspiration4, an all-civilian space mission.TV seriesThe Falcon and the Winter Soldier (Disney+)TV trailerStreaming serviceParamount+"Sweet Victory"A cast of characters and personalities from various ViacomCBS franchises complete their trip to their "new home" of Mount Paramount.WebsiteSquarespace"5 to 9"Dolly Parton reworks her song "9 to 5" to salute side jobs.WirelessT-Mobile"Family Drama"Anthony Anderson along with his mother, Doris Hancox, invited along with family and friends to play some football while many of his relatives and friends watch the game unfold."Rockstar 5G"Over a video call, Gwen Stefani asks Adam Levine to set her up on a blind date with someone who is "completely different", from another country, "cultured", and "not threatened by a strong, confident woman". However, Levine's poor wireless signal causes him to only hear the words "completely country", "uncultured", and "threatened by a strong confident woman", so he sets Stefani up with Blake Shelton instead. A similar ad was also made by T-Mobile with Tom Brady and Rob Gronkowski but it was banned, although it was rumored to be to protect the official sponsorship rights from Verizon Wireless. The other ad was seen online instead.Verizon Wireless"Can't Blame the Lag"Speaking to a crowd of players in an online video game, Samuel L. Jackson tells them to stop blaming network lag as an excuse for their poor performance, and use Verizon 5G Ultra Wideband with low latency instead. Offended by being called out for making excuses, JuJu Smith-Schuster rides in on a giant fish that eats Jackson.
2022 (LVI)