The 4th Annual Shorty Awards featured Ricky Gervais and Tiffani Thiessen. 1.6 million tweeted nominations were made across all the categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and other internet platforms.
The ceremony took place on March 27, 2012 at the Times Center and was hosted by Samantha Bee and Jason Jones. The show began with welcomes from Anderson Cooper and Piers Morgan, with the Gregory Brothers performing live. Tracy Morgan was featured in a short video made for the ceremony. Mayor Mike Bloomberg accepted an award presented by Foursquare co-founder and CEO Dennis Crowley.
Fourth Annual Influencer Winners by category CategoryWinnerBest in ActivismJustin Wedes, Occupy Wall Street, @OccupyWallStNYCBest ActorNathan Fillion, @NathanFillionBest ActressTara Strong, @tarastrongBest in AppsInstagram, @InstagramBest BandJonas Brothers, @JonasBrothersBest CelebrityJustin Bieber, @justinbieberBest CharityRandom Acts, @therandomactorgBest ComedianJim Norton, @JimNorton & Matt Walker, @funnymattBest DirectorAlfredo Flores, @AlfredoFlores & Katherine Brooks, @thekatbrooksBest Fake AccountThe Fake ESPN, @TheFakeESPN & Dilma Rousseff, @diimabrBest FansiteSherlockology, @SherlockologyBest in FashionLuke Reichle, @redcarpetlukeBest in FinanceGoldman Sachs Elevator Gossip, @GSElevatorBest in FoodEpic Meal Time, @EpicMealTime & Mud Baron, @CocoxochitlBest in GamingThe Sims 3, @TheSims3Best in GovernmentNASA, @NASABest in GreenJerry James Stone, @jerryjamesstoneBest in HumorRyan Higa, @TheRealRyanHiga & Christian Beadles, @LittlecBeadlesBest JournalistAndy Carvin, @acarvinBest Life Saving HeroFDNY, @FDNYBest in MusicJustin Bieber, @justinbieberBest in PhotographyAdam Bouska, @bouskaBest in ScienceNature News & Comment, @NatureNewsBest in Social FitnessChristopher Brisley, @TakeAChallengeBest Sports TeamLiverpool Football Club, @LFCBest in TravelCharles Trippy, @charlestrippyBest Television ShowAttack of the Show, @aotsBest Video BloggerFafa the Groundhog, @FafaGroundhogBest in WeatherAndy Gabrielson, @FindTheTornadoBest Web ShowAwkward Black Girl, @awkwardblkgrlBest YouTube StarCurtis Paradis, @CurtisParadis
Fourth Annual Brand Winners by category CategoryWinnerBest Branded YouTube ChannelKungFu Panda 2 YouTube Brand ChannelBest Integration of Social Media with Live TelevisionViacom (MTV Networks): VMA Twitter TrackerBest Location-Based MarketingWalgreens: Check-ins That Make a DifferenceBest Overall Brand Presence on FacebookNickelodeon: SpongeBob GayPantsBest Overall Brand Presence on TumblrBBC America: Doctor Who TumblrBest Overall Brand Presence on TwitterBob Maron: @CharlieSheenBest Social CommerceViking Range Corporation: Leanne GaultBest Social Media Campaign for FilmParamount Pictures: Super 8 Movie - Super 8 SecretBest Social Media Campaign for GamingPromethium Marketing: Discover Your Legacy - Assassin's Creed: RevelationsBest Social Media Campaign for TelevisionUSA Network: Psych HashTag KillerBest Social Media ManagerStephanie Schierholz, @NASABest Use of a Hashtag on TwitterBob Maron, @CharlieSheenBest Use of Facebook in a CampaignHBO: True Blood “Immortalize Yourself” Facebook ApplicationBest Use of Foursquare in a CampaignWalgreens: Check-ins That Make a DifferenceBest Use of Game Mechanics (Gamification) in a Social Media CampaignNickelodeon's ‘Kids’ Choice Awards 2011’Best Use of Social Media for a Consumer Product or Service360i: Dentyne Safe Breath AllianceBest Use of Social Media for Customer ServiceResearch in Motion: Support At The Scale of BlackBerryBest Use of Social Media for NewsCNN Worldwide: The Global Networks of CNN Dominate on Social MediaBest Use of Social Media for SportsMajor League Baseball: MLB Fan CaveBest Use of Social Media in a Mobile CampaignViacom (MTV Networks): VMA Twitter Tracker for iOS for VerizonBest Use of Social Media in an Awards ShowViacom (MTV Networks): 2011 VMAs (Twitter/Tumblr + Twitter Tracker)Best Use of Social Media In Real Life (“IRL”)Wieden + Kennedy & Digital Kitchen: Dodge Journey - The Search Engine for the Real WorldBest Use of Twitter Ad PlatformEdelman: Volkswagen's All-New 2012 Beetle LaunchBest Use of the Twitter in a Campaign9/11 CommemorationBest Use of Video in a Social Media CampaignCNN Worldwide: The Royal Wedding of William & Kate; Group SJR: TED - Ideas Worth SpreadingBest Viral CampaignBuzzFeed: Schick Xtreme 3 Razorbombing, Walgreens: Check-ins That Make a DifferenceBoldest Social Media Campaign of 2011VH-1: Do Something Awards: Give a Shit!
Special awards CategoryWinnerThe Shorty Vox Populi AwardAgnes Monica, @agnezmoQuora Answer of the YearMatan Shelomi for answering,“If you injure a bug, should you kill it or let it live?” & Justin Freeman for answering, “What’s the best way to escape the police in a high-speed car chase?”Foursquare Mayor of the YearMichael Bloomberg, @MikeBloombergReal-Time Photo of the YearStefanie Gordon, @Stefmara, for tweeting a photo of Space Shuttle Endeavour from a commercial airliner & Louise Macabitas for the photo “Police Pepper-Spraying UC Davis Students.”Microblog of the Year on TumblrWe Are the 99 Percent, created by Christopher Key
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