Voting for the second Shorty Awards opened on January 5, 2010, in 26 official categories. A Real-Time Photo of the Year category was added to the list of official categories for the first time, recognizing the best photo posted to services such as Twitpic, Yfrog, or Facebook.Bunz, Mercedes: "'Twitter Oscars' open for public votes", The Guardian
The second Shorty Awards competition introduced a panel of judges called the Real-Time Academy of Short Form Arts & Sciences whose members were Craig Newmark, David Pogue, Kurt Andersen, Caterina Fake, Joi Ito, Frank Moss, Alberto Ibargüen, Sreenath Sreenivasan, MC Hammer, Alyssa Milano and Jimmy Wales. After public nominations determined the finalists, the academy decided on the winners.
Winners were announced at a ceremony held in the Times Center in The New York Times building in Manhattan, and were streamed online. The ceremony was hosted by CNN anchor Rick Sanchez, who presented awards in the official categories as well as the newly added Real-Time Photo of the Year and a special humanitarian award.Ciarallo, Joe: "In Second Year, Shorty Awards Get A Bit More Formal", Mediabistro
Winners The second annual winners by category:Matheson, Whitney: "The Shorty Awards call for (brief) nominations", USA Today CategoryWinnerBest in AdvertisingFrank Adman, @FrankAdmanBest in AppsTweetDeck, @TweetDeckBest in ArtdeviantART, @deviantARTBest BrandWhole Foods, @WholeFoods & Sesame Street, @sesamestreetBest CelebrityNathan Fillion, @NathanFillionBest Cultural InstitutionLewis Ginter Botanical Garden, @lewisginter & Reduced Shakespeare Company, @reducedBest in Customer ServiceBonnie Smalley, @ComcastBonnieBest in DesignSmashing Magazine, @smashingmagBest in EntertainmentTrue Blood HBO, @TrueBloodHBOBest in FinanceThe Suze Orman Show, @SuzeOrmanShowBest in FoodFoodimentary, @FoodimentaryBest in GovernmentCory Booker, @CoryBookerBest in HealthRachael Dunlop, @DrRachieBest in HumorMrs. Stephen Fry, @MrsStephenFry & David Thorne, @27bslash6Best in InnovationBetty Draper, @BettyDraperBest in LiteratureArjun Basu, @arjunbasuBest JournalistWilliam Bonner, @realwbonner & Rachel Maddow, @maddowBest in MusicIvete Sangalo, @ivetesangalo & Ted Leo, @tedleoBest in NewsThe Diane Rehm Show, @drshowBest NonprofitTWLOHA, @TWLOHABest in PoliticsThe Nation, @thenationBest in ScienceJen Scheer, @flyingjennyBest in SportsBill Simmons, @sportsguy33Best in TechSoldier Knows Best, @SoldierKnowBestBest in TravelTwitchhiker, @twitchhikerBest in WeirdThe Llama, @DoWhatITellYou
Special awards CategoryWinnerReal-Time Photo of the YearJanis Krums, @jkrums for "Plane on the Hudson"Special Humanitarian AwardCarel Pedre, @carelpedre
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