Alex Joseph Pritchard (born 5 November 1994) is a British dancer and choreographer. In 2013, he auditioned for the seventh series of Britain's Got Talent along with professional partner Chloe Hewitt, where they reached the semi-finals. From 2016 to 2019, Pritchard appeared as a professional dancer on the BBC One dance series Strictly Come Dancing. In 2020, he participated in the twentieth series of I'm a Celebrity...Get Me Out of Here!
Early life Pritchard was born on 5 November 1994 in Sneyd Green, Stoke-on-Trent. He began dancing at the age of 12, and his parents partnered him with Chloe Hewitt from their dance school. He has a younger brother, Curtis, a fellow dance professional, who appeared on Dancing with the Stars in Ireland.
Career In 2013, Pritchard and his professional dance partner Hewitt auditioned for Britain's Got Talent; the pair eventually reached the live semi-finals. In September 2018, Pritchard took part in BBC's Celebrity MasterChef leaving the show after his apple crumble infuriated the judges.
In October 2018, Pritchard was featured in a photo-shoot in the October issue of gay magazine Attitude. That same month, he partnered with Louis Smith in the celebrity version of Hunted, in aid of Stand Up to Cancer.
In July 2019, it was announced that Pritchard, along with his brother Curtis, would appear as guest choreographers on the BBC Three reality series RuPaul's Drag Race UK.
In November 2020, it was announced that Pritchard would be contestant on the twentieth series of I'm a Celebrity...Get Me Out of Here. He became the seventh celebrity to be eliminated alongside Mo Farah on 2 December.
In February 2021, it was announced that Pritchard would be making his acting debut in the Channel 4 soap opera Hollyoaks, alongside his brother. He portrayed the role of Marco; their acting abilities were the subject of widespread criticism.
In October 2022, Pritchard was one of four finalists who completed series 4 of Celebrity SAS: Who Dares Wins.
In February 2023, he competed on the reality-competition series The Challenge UK.
In 2026, Pritchard joined the cast of Dancing with the Stars: The Next Pro, with a critical reception after comments had been made about their British sister show Strictly Come Dancing following his departure in 2019. He would later become a runner-up on the show, losing to Adele Zaikman.
In October 2026, he took up a new role on GB News as a presenter.
Strictly Come Dancing In 2016, Pritchard appeared as a professional in the BBC dance show, Strictly Come Dancing for its fourteenth series. He was partnered with Olympic artistic gymnast Claudia Fragapane. They were eliminated in the semi-finals on 11 December 2016, finishing in 4th place overall. In his first series, Pritchard received praise for his innovative choreography.
Pritchard returned to Strictly the following year for his second series, and was partnered with Mollie King, a singer and former member of girl group The Saturdays. The pair made it to week 12, being knocked out at the semi-final stage and finishing in 5th place overall. In his third series in 2018, he was partnered with British Paralympic athlete Lauren Steadman. They were eliminated at the semi-final stage, finishing in 5th place, in Pritchard's third consecutive semi-final elimination.
In March 2019, Pritchard was confirmed to be returning to Strictly for his fourth series. In September 2019. it was revealed that he would partner vlogger Saffron Barker. They were eliminated on week 10, making this the first and only series where Pritchard failed to reach the semi-final. Despite being confirmed in the 2020 professional line-up, on 26 March 2020, Pritchard announced that he was leaving the show in order to pursue a career in presenting. SeriesPartnerPlaceAverage score14Claudia Fragapane4th33.115Mollie King5th27.016Lauren Steadman26.617Saffron Barker6th29.9
Highest and Lowest Scoring Per Dance DancePartnerHighestPartnerLowestAmerican Smooth Claudia Fragapane 36 Mollie King 30Argentine Tango Claudia Fragapane 36 Lauren Steadman 25Cha-cha-cha Mollie King 27 Lauren Steadman 20Charleston Claudia Fragapane 36 Lauren Steadman 22 Couple's Choice Saffron Barker 33 Lauren Steadman 24Foxtrot Saffron Barker 38 Mollie King 27Jive Claudia Fragapane 36 Mollie King 23Paso Doble Claudia Fragapane 33 Mollie King 22Quickstep Claudia Fragapane 38 Lauren Steadman 25Rumba Claudia Fragapane 35 Mollie King 31Salsa Claudia Fragapane 37 Lauren Steadman 23Samba Claudia Fragapane 32 Lauren Steadman 23Showdance Tango Lauren Steadman 31 Mollie King 25Viennese Waltz Claudia Fragapane 36 Mollie King 24Waltz Saffron Barker 39 Lauren Steadman 25
Claudia Fragapane He partnered Olympic artistic gymnast Claudia Fragapane for the fourteenth season of Strictly Come Dancing. Week Dance / Song Judges' scores Score ResultRevel HorwoodBussellGoodmanTonioli 1 Cha-cha-cha / "What Makes You Beautiful" 6 6 7 7 26 No Elimination 2 Waltz / "You Light Up My Life" 6 8 8 8 30 Safe 3 Charleston / "You Give a Little Love" 9 9 9 9 Safe 4 Foxtrot / "I Really Like You" 6 8 8 8 30 Safe 5 Samba / "Young Hearts Run Free" 8 7 8 9 32 Safe 6 American Smooth / "Black Magic" 9 9 9 9 Safe 7 Paso Doble / "Shut Up and Dance" 8 8 8 9 33 Safe 8 Viennese Waltz / "Breakaway" 9 9 9 9 36 Safe 9 Jive / "Mickey" 9 9 9 9 36 Bottom two 10 Argentine Tango / "Cry Me a River" 9 9 9 9 36 Safe Cha-cha-cha Challenge / "I Like It Like That" Awarded 3 extra points 39 11 Salsa / "I Just Can't Wait to Be King" 9 9 9 10 37 Safe 12 Rumba / "Bleeding Love" 8 9 9 9 Eliminated Quickstep / "When You're Smiling" 9 9 10 10 38
Mollie King For the fifteenth season of Strictly Come Dancing he partnered English singer-songwriter and presenter Mollie King. Week Dance / Song Judges' scores Score Result Revel Horwood Bussell Ballas Tonioli 1 Jive / "Good Golly, Miss Molly" 4 6 7 6 23 No Elimination 2 Tango / "Addicted to Love" 4 6 8 7 25 Safe 3 American Smooth / "Climb Ev'ry Mountain" 7 7 8 8 30 Safe 4 Salsa / "" 6 7 7 7 27 Safe 5 Viennese Waltz / "Anyone Who Had a Heart" 8 8 8 8 32 Safe 6 Cha-cha-cha / "Better the Devil You Know" 6 7 7 7 27 Bottom two 7 Foxtrot / "Call Me Irresponsible" 6 7 7 7 27 Bottom two 8 Paso Doble / "Layla" 5 6 6 5 22 Safe 9 Charleston / "Wings" 6 7 8 8 29 Safe 10 Quickstep / "Umbrella" 7 7 8 9 31 Safe Paso Doble-thon Awarded 2 extra points 33 11 Rumba / "Hopelessly Devoted to You" 6 7 9 9 31 Safe 12 Samba / "Whenever, Wherever" 4 7 7 6 Eliminated Waltz / "Angel" 8 8 8 8
Lauren Steadman He partnered British Paralympic athlete Lauren Steadman for the sixteenth season of Strictly Come Dancing. Week Dance / Song Judges' scores Score Result Revel Horwood Bussell Ballas Tonioli 1 Waltz / "Kissing You" 6 6 6 7 25 No Elimination 2 Charleston / "New Rules" 5 6 5 6 22 Safe 3Cha-cha-cha / "Fame" 4 5 5 6 20 Safe 4Quickstep / "If You're Over Me" 6 6 6 7 25 Safe 5Couples Choice: Contemporary / "Runnin'" 4 6 7 7* 24 Safe 6Paso Doble / "Poison"678829Safe7Jive / "Girlfriend"788831Safe8Viennese Waltz / "You Are the Reason"889934Safe9Argentine Tango / "River"5677Safe10Salsa / "Familiar"5666Safe Lindy Hop-thon / "Do Your Thing" Awarded 1 extra point11American Smooth / "I'm in Love with a Wonderful Guy"8999Safe 12 Tango / "Nutbush City Limits" 7 8 8 8 31Eliminated Samba / "Rock the Boat" 5 6 6 6 Score was awarded by guest judge Alfonso Ribeiro
Saffron Barker He partnered television presenter YouTube personality and author Saffron Barker for the seventeenth season of Strictly Come Dancing. They were eliminated in week 10, coming sixth. Week Dance / Song Judges' scores Score Result Revel Horwood Mabuse Ballas Tonioli 1 Tango / "Lips Are Movin" 6 7 7 7 27 No Elimination 2 Cha-cha-cha / "One Touch" 5 5 6 7 23 Safe 3 Paso Doble / "Everybody Wants to Rule the World" 7 7 7 7 28 Safe 4 Contemporary / "Because You Loved Me" 7 8 9 9 33 Safe 5 Foxtrot / "Theme From New York, New York" 9 10 9 10* Safe6Jive / "Every Little Thing She Does Is Magic"888933Safe7Salsa / "Instruction"677727Safe8Waltz / "Your Song"9101010Safe9Quickstep / "I Went to a Marvellous Party"899935Bottom Two10Samba / "Walking on Sunshine"5777Eliminated Score was awarded by guest judge Alfonso Ribeiro
Personal life Pritchard has OCD and dyslexia, and is colour blind. On 27 December 2018, Pritchard and his brother Curtis, along with two others, were attacked in an "unprovoked assault" on a night out in Nantwich. Pritchard suffered bruising to his face, arms, legs and body.
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