Maiava is a surname. Notable people with the surname include:
Avagafono Tuavao Vaimaga Maiava, American Samoan politician Hutch Maiava (born 1976), New Zealand-born Samoan rugby league footballer Jayden Maiava (born 2004), American football player Kaluka Maiava (born 1986), American football player Neff Maiava (1924–2018), American Samoan professional wrestler