Julodimorpha is a genus of beetles in the family Buprestidae.
Species Julodimorpha contains the following species: Julodimorpha bakewelli (White, 1859) Julodimorpha saundersii Thomson, 1878
Observations on mating behaviour In 1983, entomologists Darryl Gwynne and David Rentz reported on male Julodimorpha saundersii (confused at that time with the closely related J. bakewelliBellamy, C.L. & T. Weir. 2008. The reinstatement of Julodimorpha saundersii Thomson 1879 (Coleoptera: Buprestidae) as a valid species. Zootaxa 1751: 46–54.), which were observed attempting to copulate with discarded brown stubbies (a type of beer bottles) studded with tubercules (bobbly bits). The beetles' behavior was an example of a supernormal stimulus. The report won Gwynne and Rentz the 2011 Ig Nobel Prize in biology.
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