"Blue Velvet" is a popular song written and composed in 1950 by Bernie Wayne and Lee Morris. A top 20 hit for Tony Bennett in its original 1951 version, the song has since been re-recorded many times, with a 1963 version by Bobby Vinton reaching No. 1.
Inspiration and composition Songwriter Bernie Wayne was inspired to begin writing "Blue Velvet" on a 1951 visit to Richmond, Virginia where he stayed at the Jefferson Hotel. At a party at the hotel, Wayne continually caught sight of a female guest dressed in blue velvet with whom he would have a holiday romance.Indianapolis Star 20 February 1988 "Music's Smooth as Velvet: songwriter touts Greenfield film" by Scott L. Miley p.B-1
Tony Bennett original version and 1951 covers The song's co-writer Bernie Wayne had pitched "Blue Velvet" to Columbia Records head A&R man Mitch Miller, who as soon as he'd heard the song's opening measure: "She wore blue velvet", had suggested giving the song to Tony Bennett. (Wayne's response: "Don't you want to hear the rest of the song?", caused Miller to opine: "Quit while you're ahead!") Recorded in a July 17, 1951 session with the Percy Faith orchestra and released September 21, 1951, Bennett's version peaked at No. 16 on the Billboard chart of "Records Most Played by Disc Jockeys","Records Most Played by Disc Jockeys," Billboard, November 3, 1951. p. 34. Accessed October 22, 2015. while reaching No. 18 on Billboard's chart of "Best Selling Pop Singles","Best Selling Pop Singles," Billboard, November 24, 1951. p. 34. Accessed October 22, 2015. and No. 18 on Billboard's chart of "Most Played Juke Box Records"."Most Played Juke Box Records," Billboard, November 24, 1951. p. 42. Accessed October 22, 2015. Bennett's version of "Blue Velvet" made its album debut on a 1959 compilation LP that was also titled Blue Velvet."Reviews of This Week's LP's," Billboard, June 8, 1959. p. 34. Retrieved April 25, 2018. The single's B-side "Solitaire" was also a Top 20 hit.
"Blue Velvet" was expediently covered by Arthur Prysock—whose version although recorded a week after Bennett's evidently was the first version released, in August 1951—Bill Farrell, and Norman Kaye (a solo act who was also a member of the Mary Kaye Trio): the Cash Box Top 50 singles chart ranked Bennett's version and the three covers in tandem, with a peak position of No. 12 attained on the chart dated December 1, 1951.The Nation's Top 50 Best Selling Records", Cash Box, December 1, 1951. p. 17. Retrieved April 25, 2018. Cash Box also ranked Bennett's version as high as No. 11 on its chart of "The Nation's Top 10 Juke Box Tunes".""The Nation's Top 10 Juke Box Tunes", Cash Box, December 1, 1951. p. 4. Retrieved April 25, 2018.
The New York Times music journalist Stephen Holden would vaunt "Blue Velvet" as one of the four tracks which defined the first phase of Bennett's recording career: according to Holden "Blue Velvet" along with "Because of You" (1951), "Cold, Cold Heart" (1951), and "Stranger in Paradise" (1953), "stand as the gorgeous final flowering of the high-romantic style invented in the 1940s by Sinatra [with] arranger Axel Stordahl. Pure and throbbing, ...Bennett's voice adds a semi-operatic heft to Sinatra's more intimate crooning style. Male pop singing since [the mid-1950s] has never been [so] unabashedly sweet."The New York Times 2 August 2006 "Tony Bennett Turns 80: a rock of eassurance" by Stephen Holden p.E1 In 1957 Bennett would begin a longstanding working relationship with jazz pianist Ralph Sharon who Bennett would recall advised him: "If you keep singing...sweet saccharine songs like 'Blue Velvet' sooner or later...you're going to stop selling [records]" and with his 1957 album The Beat of My Heart - produced and conducted by Sharon - Bennett had launched a new musical persona as an intensely intimate song stylist.
A live version of "Blue Velvet" was featured on the 1962 concert album Tony Bennett at Carnegie Hall, with the selection being included on The Good Life, a 1963 EP release in the UK.Tony Bennett - The Good Life, norwegiancharts.com. Retrieved April 25, 2018. Bennett dueted with k.d. lang on a remake of "Blue Velvet" for his 2011 album Duets II, while Bennett's 2012 album Viva Duets featured Bennett duetting on "Blue Velvet" with Maria Gadú, who sang her part in Portuguese.Lipshutz, Jason. "Tony Bennett To Release Latin Music 'Duets' Album in October", Billboard.com, August 2, 2012. Retrieved April 25, 2018. ("Blue Velvet" was a bonus cut on an edition of Viva Duets sold exclusively through Target.)
The Clovers version
In 1955, the Clovers released a version of the song through Atlantic Records as a single."Review Spotlight on...", Billboard, February 5, 1955. p. 46. Retrieved April 25, 2018. The song was initially recorded, produced, and released when the R&B group was still composed of John "Buddy" Bailey (lead singer), Billy Mitchell, Matthew McQuater, Harold Lucas, Harold Winley, and Bill Harris. Various members of the group left, died, or were replaced, although the group as a whole still performed the song regardless of whom its members were. The single reached No. 14 on Billboard's Rhythm & Blues Records chart of "Best Sellers in Stores"."Best Sellers in Stores," Billboard, April 9, 1955. p. 44. Accessed October 22, 2015. In 1956, the Clovers released the song on their eponymous album.
The Statues version The first version of "Blue Velvet" to appear on the Billboard Hot 100 during the rock 'n' roll era was recorded and released by the Statues, a Nashville-based doo-wop trio consisting of Buzz Cason, Hugh Jarrett, and Richard Williams."The Statues Score with 'Blue Velvet'", Billboard, August 29, 1960. p. 22. Retrieved April 25, 2018. In 1959 Cason and Williams, members of local rockabilly band the Casuals, had been invited by Jarrett, a former member of the Jordanaires and later a disc jockey at WLAC, to join him - along with veteran background singer and composer Marijohn Wilkin - to form a vocal chorale who would back artists recording in Nashville;Cason, Buzz (2004). Living the Rock 'n Roll Dream: The Adventures of Buzz Cason, Hal Leonard Corporation. p. 160. Retrieved April 25, 2018. the three male members of the chorale were signed to Liberty Records by label founder Al Bennett, who had Snuff Garrett - in his apparent debut as a producer - record the trio in three sessions at the Bradley Studios at the end of November or the beginning of December 1959."Music as Written", Billboard, December 7, 1959. p. 35. Retrieved April 24, 2018.
Two sides from the Garrett sessions had a May 1960 single release credited to the Statues (the group name was a reference to the Statue of Liberty, as the group was signed to Liberty Records): the intended A-side was the Marijohn Wilkin original co-write (with Polly Harrison) "Keep the Hall Light Burning" but it was the flip: a remake of "Blue Velvet", which would not only become a Top Ten hit in Nashville but also rank on regional hit parades across the US rising as high as No. 8 on the September 30, 1960 Top 50 survey for preeminent Los Angeles Top 40 station KRLA.Top Fifty Survey for Week of September 23 to 30, 1960, KRLA. Retrieved April 25, 2018. However, the Statues's version of "Blue Velvet" would only accrue enough focused national interest to rank on the Hot 100 for a period of three weeks in August 1960, with a peak of No. 84,Hot 100 - The Statues Blue Velvet Chart History , Billboard.com. Retrieved April 24, 2018. while reaching No. 80 on the Cash Box Top 100.
Bobby Vinton version
Background The most successful recording of "Blue Velvet" was recorded (on May 27, 1963) and released by Bobby Vinton in August 1963, backed by Burt Bacharach and his Orchestra. Bobby Vinton's version reached No. 1 on the Billboard Hot 100 on 21 September 1963 and remained at No. 1 for the subsequent two weeks.Hot 100 - Bobby Vinton Blue Velvet Chart History, Billboard.com. Retrieved April 24, 2018.Whitburn, Joel (1987). The Billboard Book of Top 40 Hits, Billboard Publications, Inc. p. 316. "Blue Velvet" also afforded Vinton a No. 1 hit on the U.S. Middle-Road Singles chart, where its No. 1 tenure was eight weeks.Adult Contemporary - Bobby Vinton Blue Velvet Chart History, Billboard.com. Retrieved April 24, 2018."Middle-Road Singles", Billboard, September 7, 1963. p. 46. Retrieved May 2, 2018.
Bobby Vinton's No. 3 hit in the summer of 1963, "Blue on Blue", prompted the recording of the Blue on Blue album comprising songs featuring the word "blue" in the title. Although songwriter Bernie Wayne would recall being told by Vinton that the singer had wanted to record the song since hearing the Tony Bennett version in 1951 it was reportedly Vinton's friend, music publisher Al Gallico, who suggested "Blue Velvet" as a Blue on Blue album track and sent his secretary with a dollar to a music store to purchase the song's sheet music; an hour later, Vinton had recorded "Blue Velvet" in two takes. Vinton did not expect the song to be a hit, and believed that his remake of "Am I Blue?" had more sales potential.
Vinton's version was ranked No. 5 on Billboards end of year ranking "Top Records of 1963","Top Records of 1963", Billboard, Section II, December 28, 1963. p. 30. Retrieved February 17, 2018. No. 4 on Cash Box's "Top 100 Chart Hits of 1963","Top 100 Chart Hits of 1963," Cash Box, December 28, 1963. p. 18. Retrieved April 18, 2017. and No. 8 on Cash Boxs "Top 100 Chart Hits of 1964"."Top 100 Chart Hits of 1964," Cash Box, December 26, 1964. p. 12. Accessed July 28, 2016.
Vinton's recording failed to make the British charts when originally released, but the track's being heard in a televised ad campaign for Nivea cold cream effected a 1990 UK re-releaseAkron Beacon Journal 26 October 1990 "Color Him Back: Vinton's 'Velvet' No. 1 in England" by Mark Faris p.D2 with "Blue Velvet" reaching No. 2 on the UK Singles Chart.Bobby Vinton - Full Official Chart History, Official Charts Company. Accessed October 22, 2015
Charts
Weekly charts Chart (1963) PeakpositionArgentina (Prensario)6Australia (Music Maker)"Hits of the World", Billboard, November 16, 1963. p. 36. Accessed October 23, 20159Canada (CHUM Hit Parade) (5 weeks)1New Zealand (Lever Hit Parade)"Lever Hit Parade" 17-Oct-1963, Flavour of New Zealand. Accessed October 22, 20151Peru (La Prensa)"Hits of the World", Billboard, December 7, 1963. p. 28. Accessed October 23, 20158Philippines"Hits of the World", Billboard, November 30, 1963. p. 30. Accessed October 23, 20155South Africa6US Billboard Hot 1001US Billboard Middle-Road SinglesBobby Vinton - Chart History - Adult Contemporary , Billboard.com. Accessed October 22, 20151US Cash Box Top 100"Cash Box Top 100", Cash Box, September 21, 1963. p. 4. Retrieved April 24, 2018.1
Chart (1990–91)PeakpositionEurope (Eurochart Hot 100) 6Portugal (AFP)Music & Media, vol. 8, issue 12; Mar 23, 19911
All-time charts Chart (1958–2018) PositionUS Billboard Hot 100596
Lana Del Rey version
American singer and songwriter Lana Del Rey released a cover of the song "Blue Velvet" in 2012. It appears on her third extended play, Paradise. It was released as a promotional single on September 20, 2012, through Interscope Records, and used in an advertising campaign for the clothing retailer H&M.
Background Del Rey had recorded a cover of "Blue Velvet" for her 2012 H&M Autumn campaign. On September 20, the song was released as a promotional single. Del Rey was selected for the H&M ad campaign after an impressive performance at a Mulberry dinner party. Industry moguls Michelle Williams, Alexa Chung, Elizabeth Olsen, and Anna Wintour attended the party and were impressed by the performance. A public relations manager for H&M said Del Rey was chosen because they "were looking for a style icon and singer to model our fall collection and so Lana Del Rey was the perfect choice."
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