Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider.
Acquisition In 2005, Rakuten acquired LinkShare for US$425 million in cash,Bloomberg (September 6, 2005),Rakuten Agrees to Acquire LinkShare for $425 Million, Bloomberg.com, retrieved August 12, 2007 making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal.
Rebranding Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014. In 2020, Rakuten Marketing was renamed as Rakuten Advertising.
References
External links