WWE ECW (officially known as simply ECW and colloquially known as ECW on Sci-Fi or ECW on Syfy, and WWECW, a portmanteau of both "WWE" and "ECW") is an American professional wrestling television program that was produced by WWE. It aired between June 13, 2006 and February 16, 2010 on Sci-Fi/Syfy. The show was based on the major hardcore independent Extreme Championship Wrestling (ECW) promotion that had closed down in 2001, and the name also referred to the ECW brand, in which WWE employees were assigned to work and perform, complementary to WWE's other brands, Raw and SmackDown.
Throughout the shows existence, ECW had been broadcast from over 120 arenas, over 80 cities and towns across four countries: Canada, Italy, United Kingdom and United States. WWE folded the show and the ECW brand overall in 2010, and replaced it the following week on-air with WWE NXT.
Show history
Launch on Sci Fi WWE acquired the rights to Extreme Championship Wrestling (ECW)'s trademarks and video library in January 2003 and later began reintroducing ECW through content from the ECW library and a series of books, which included the release of The Rise and Fall of ECW documentary. The enormous popularity of ECW merchandise prompted WWE to organize ECW One Night Stand, an ECW reunion pay-per-view in 2005. The financial and critical success of the event motivated WWE to organize a second ECW One Night Stand the following year. With rejuvenated interest in the ECW product, WWE began exploring the possibility of reviving the promotion full-time. The news that WWE was planning to bring back ECW was leaked in the middle of April as Vince McMahon decided to revive ECW as a full-time brand. Reports beforehand stated that WWE was prepared to bring back ECW immediately after WrestleMania 22.
On May 25, 2006, WWE announced the launch of ECW as a stand-alone brand, congruous to Raw and SmackDown!, with its own show on Sci Fi (now Syfy). Despite initial concerns that professional wrestling would not be accepted by Sci Fi's demographic, network President Bonnie Hammer stated that she believed ECW would fit the channel's theme of "stretching the imagination". Sci Fi (now known as Syfy) is owned by NBC Universal, parent company of USA Network and exclusive cable broadcaster of Raw. ECW's weekly series was originally given a thirteen episode run as a "summer series" on Sci Fi. The premiere received a 2.79 rating, making it the highest rated show on cable in its time slot. Because of its good ratings it was granted an extended run through the end of 2007. On October 23, 2007, the network renewed the series through 2008. Prior to the show's launch, WWE opted to cancel its webcast Velocity and replace it with the new ECW program.
Original format (2006) ECW was initially produced differently from WWE's other shows. For televised events, the main ring-facing cameras were placed on a different location in the arena while the wrestling ring itself featured an ECW logo on the mat and blank turnbuckle covers. The male performers were referred to "Extremists" instead of "Superstars" while female performers were called "Vixens" rather than Divas. However, the show steadily began being produced following the same format of the other shows. As opposed to the original promotion, match rules, such as count outs and disqualifications, were now standard. Matches featuring the rule set of the original promotion were then classified as being contested under "Extreme Rules" and were only fought when specified.
Former ECW owner Paul Heyman served as the on-air "ECW Representative" (a reference to how Heyman had been identified on Monday Night Raw back in 1997). According to an interview in the UK newspaper The Sun, Heyman wrote the show's weekly scripts and submitted them to writers for possible changes, and then Vince McMahon for final approval. Following December to Dismember, Heyman was relieved from both his on and off-air duties with World Wrestling Entertainment.
Change in format (2007–2010)
While the show started out a ratings success, it began drawing criticism from fans of the original ECW early on. This was most evident by the negative crowd reaction "old school" fans gave the main event of Batista vs. Big Show at the August 1, 2006 show from Hammerstein Ballroom, which often held original ECW events while it was a company. After Heyman left in late 2006, there was no ECW authority figure until August 14, 2007, when Armando Estrada was announced as the General Manager.
On May 6, 2008, ECW celebrated its 100th episode on Sci Fi. On June 3, 2008 Estrada was replaced by Theodore Long (who quit his role as assistant general manager of SmackDown a couple weeks earlier) as General Manager of ECW. ECW moved to 9:00 p.m. Eastern/8:00 p.m. Central on September 30, 2008."Lost", "Sanctuary" Among SCI FI's Fall Premieres, The Futon Critic, July 3, 2008 ECW moved back to 10:00 p.m. Eastern/9:00 p.m. Central on May 5, 2009.ECW On Sci Fi Changing Timeslots Again, Sexiest WWE Divas , Sports Entertainment Scoops, April 15, 2009 On the April 7 edition of ECW it was announced that Theodore Long was returning to SmackDown to fulfill the role of General Manager. From this point the Interim General Manager was named as Tiffany who took over as full-time General Manager on the June 30, 2009 episode. On July 7, 2009, the Sci Fi Channel renamed itself to "Syfy", prompting WWE to rename the show ECW on Syfy to reflect the changes. In 2009 a "superstar initiative" was established for the purpose of introducing new talent to WWE programming, mainly those from WWE's developmental territory Florida Championship Wrestling to ECW's roster.
Cancellation and aftermath On February 2, 2010, WWE Chairman Vince McMahon announced that ECW would be going off the air and would be replaced with a new weekly program in its slot in which McMahon announced as "groundbreaking, original show." It was later announced that the show would air its final episode on February 16, 2010. On the February 9, 2010 episode of ECW, the new show's name was announced as WWE NXT.
Online presence At ECW's launch, WWE.com introduced Hardcore Hangover, a video feature which allowed fans in the United States and Canada to stream or download video footage from the weekly show. On October 16, 2007, it was replaced by a new feature which made full episodes of the show available for streaming on WWE.com the day after they aired. After gathering a list of names from fans and conducting an online poll, the feature was named ECW X-Stream on October 31, 2007. Past episodes of ECW were previously viewable on the video streaming website Hulu, which are available on the WWE Network worldwide and Peacock in the United States.
Production
ECW shows were held in large arenas as a part of the taping schedules of WWE's other shows. This was in sharp contrast to the original Extreme Championship Wrestling which ran most of its events in smaller venues. The show generally aired live on Tuesdays directly before — when touring the west coast — or after SmackDown was taped, though it was also recorded and placed on a broadcast delay until later in the night depending on what circumstances dictated. ECW's in-ring presentation had originally separated itself from WWE, featuring ECW's old black ring ropes, the ECW logo on the center of the ring canvas and no WWE logos on the turnbuckles or ring apron. By 2008, ECW's broadcast presentation mirrored that of a standard WWE show, from camera setup to entrance stage and ring design.
ECW's initial theme song was "Bodies" by Drowning Pool, which had been used by WWE for Extreme Championship Wrestling before the establishment of the brand. "Don't Question My Heart" by Saliva featuring Brent Smith was later used to open ECW for the rest of the program's run. The songs "Famous" by Puddle of Mudd was used for one week, and a censored version of "This Is The New Shit" by Marilyn Manson was used for a few weeks. On January 22, 2008, ECW began broadcasting in HD, along with a new HD set, which is shared among all three WWE brands.
Special episodes Episode Date Venue City Rating NotesWWE vs. ECWJune 7, 2006Nutter CenterDayton, Ohio3.12008 Nielson Ratings on Gerweck.net ECWs premiere episodeJune 13, 2006Sovereign Bank ArenaTrenton, New Jersey2.8ECW HalloweenOctober 31, 2006Bradley CenterMilwaukee, WisconsinSpecial Halloween episode of ECWBest of ECW 2006December 26, 20061.42006 Nielson Ratings on Gerweck.net ECW Halloween 2007October 30, 2007Nassau ColiseumUniondale, New YorkSpecial Halloween episode of ECWECW Thanksgiving 2007November 20, 2007St. Pete Times ForumTampa, FloridaSpecial Thanksgiving episode of ECWThursday Night ECWDecember 6, 2007Florence Civic CenterFlorence, South Carolina Special Thursday night episode of ECWBest of ECW 2007December 25, 2007 1.12007 Nielson Ratings on Gerweck.net New Year's ECWJanuary 1, 2008Richmond ColiseumRichmond, Virginia The first ECW episode of 2008ECW Goes HDJanuary 22, 2008John Paul Jones ArenaCharlottesville, Virginia The first ever ECW episode in HD100th episodeMay 6, 2008John Labatt CentreLondon, Ontario, Canada1.0Move to 9pm/8cSeptember 30, 2008Resch CenterGreen Bay, Wisconsin ECW moves to 9pm/8cECW Halloween 2008October 28, 2008San Diego Sports ArenaSan Diego, California Special Halloween episode of ECWECW Thanksgiving 2008November 25, 2008Dunkin' Donuts CenterProvidence, Rhode Island Special Thanksgiving episode of ECWBest of ECW 2008December 23, 2008 1.2ECW St. Patrick's DayMarch 17, 2009AT&T CenterSan Antonio, TexasSpecial St. Patrick's Day episode of ECWECW returns to 10pm/9cMay 5, 2009Mellon ArenaPittsburgh, Pennsylvania ECW returns to its regular time at 10pm/9cThursday Night ECW 2009July 9, 2009Rabobank ArenaBakersfield, California Special Thursday night episode of ECWECW Thanksgiving 2009November 24, 2009Arena at Harbor YardBridgeport, Connecticut Special Thanksgiving episode of ECWECW HomecomingDecember 15, 2009Laredo Entertainment CenterLaredo, Texas The first ever ECW HomecomingBest of ECW 2009December 22, 2009 1.2ECW Homecoming FinaleJanuary 12, 2010Resch CenterGreen Bay, Wisconsin The Finale of ECW HomecomingFinal episodeFebruary 16, 2010Sprint CenterKansas City, Missouri1.14Final ECW Rating, WWE Diva Hires a Designer, Jericho News, More
International broadcasters In addition to being broadcast on Syfy, Mun2, and Universal HD in the United States, ECW was broadcast on a number of channels in many different countries.
Country Network RefAlgeria and The Middle EastShowtimeArgentina, Brazil, Chile, Costa Rica and MexicoFX Latin AmericaAustraliaFox8Bangladesh, India, Pakistan and NepalTEN SportsCambodiaMyTVCanadaGlobal TVFinlandMTV3 MaxFranceActionGermanySky DeutschlandItalySky ItaliaMalaysiaAstro Super SportNew ZealandThe BoxPhilippinesJack TVPortugalSportTV 3SingaporeSuperSportsSouth Africae.tv TaiwanVideoland Max-TVUnited Kingdom and IrelandSky Sports 3
See also List of ECW (WWE) alumni ECW Hardcore TV ECW on TNN
References
External links