Power pop is a subgenre of rock music and a form of pop rock based on the early music of bands such as the Beach Boys, the Beatles, the Byrds, and the Who. It typically incorporates melodic hooks, vocal harmonies, an energetic performance, and cheerful-sounding music underpinned by a sense of yearning, longing, despair, or self-empowerment. The sound is primarily rooted in pop and rock traditions of the early-to-mid 1960s, although later examples sometimes draw from punk, new wave, glam rock, pub rock, college rock, and neo-psychedelia.
Power pop developed mainly among American musicians who came of age during the mid-1960s British Invasion. The term was coined in 1967 by the Who guitarist and songwriter Pete Townshend to describe his band, the Small Faces, and earlier Beach Boys and Beatles records, although its wider application followed early 1970s releases by Badfinger, the Raspberries, Big Star, and Todd Rundgren. The movement reached its commercial peak during the rise of punk and new wave in the late 1970s, with Cheap Trick, the Romantics, Nick Lowe, Dave Edmunds, and Dwight Twilley among those enjoying the most success. After a popular and critical backlash to the genre's biggest hit, the Knack's 1979 song "My Sharona", record companies generally stopped signing power pop groups, and most of the original bands dissolved.
Over subsequent decades, power pop continued with modest commercial success while also remaining a frequent object of derision among some critics and musicians. The 1990s saw a new wave of alternative bands that were drawn to 1960s artists because of the 1980s music they had influenced. Although not as successful as their predecessors, Jellyfish, the Posies, Redd Kross, Teenage Fanclub, and Material Issue were critical and cult favorites. In the mid-1990s, an offshoot genre that combined power pop-derived harmonies with uptempo punk rock, dubbed "pop-punk", reached mainstream popularity.
Definition and etymology
Characteristics
Power pop is an energetic variant of pop rock based on melodic hooks, encapsulated as "catchy tunes with an attitude". AllMusic describes the style as "a cross between the crunching hard rock of the Who and the sweet melodicism of the Beatles and the Beach Boys, with the ringing guitars of the Byrds thrown in for good measure". Virtually every artist of the genre has been a rock band consisting of white male musicians who engaged with the song forms, vocal arrangements, chord progressions, rhythm patterns, instrumentation, or overall sound associated with groups of the mid-1960s British Invasion era.
An essential feature of power pop is that its cheerful sounding arrangements are supported by a sense of "yearning", "longing", or "despair" similar to formative works such as "Wouldn't It Be Nice" (the Beach Boys, 1966) and "Pictures of Lily" (the Who, 1967). This might be achieved with an unexpected harmonic change or lyrics that refer to "tonight", "tomorrow night", "Saturday night", and so on. Power pop was also noted for its lack of irony and its reverence to classic pop craft.
Scope and recognition
The Who's Pete Townshend coined the term in a May 1967 interview with journalist Keith Altham of the New Musical Express promoting their latest single "Pictures of Lily". He said: "Power pop is what we play—what the Small Faces used to play, and the kind of pop the Beach Boys played in the days of 'Fun, Fun, Fun' which I preferred." Despite other bands following in the power pop continuum since then, the term was not popularized until the rise of new wave music in the late 1970s. Greg Shaw, editor of Bomp! magazine, was the most prominent in the slew of music critics that wrote about power pop (then written as "powerpop"). This mirrored similar developments with the term "punk rock" from earlier in the decade. In light of this, Theo Cateforis, author of Are We Not New Wave? (2011), wrote that "the recognition and formulation" of power pop as a genre "was by no means organic."
There is significant debate among fans over what should be classed as power pop. Shaw took credit for codifying the genre in 1978, describing it as a hybrid style of pop and punk. He later wrote that "much to my chagrin, the term was snapped up by legions of limp, second-rate bands hoping the majors would see them as a safe alternative to punk." Music journalist John M. Borack also stated in his 2007 book Shake Some Action – The Ultimate Guide to Power Pop that the label is often applied to varied groups and artists with "blissful indifference", noting its use in connection with Britney Spears, Green Day, the Bay City Rollers and Def Leppard.
Power pop has struggled with its critical reception and is sometimes viewed as a shallow style of music associated with teenage audiences. The perception was exacerbated by record labels in the early 1980s who used the term for marketing post-punk styles. Music critic Ken Sharp summarized that power pop is "the Rodney Dangerfield of rock 'n' roll.[...] the direct updating of the most revered artists—the Who, the Beach Boys, the Beatles—yet it gets no respect." In 1996, singer-songwriter Tommy Keene commented that any association to the term since the 1980s is to be "compared to a lot of bands that didn't sell records, it's like a disease. If you're labeled that, you're history." Musician Steve Albini said: "I cannot bring myself to use the term 'power pop.' Catchy, mock-descriptive terms are for dilettantes and journalists. I guess you could say I think this music is for pussies and should be stopped." Ken Stringfellow of the Posies concurred that "There's a kind of aesthetic to power pop to be light on purpose. I wanted something with more gravitas."
Original waves 1960s: Origins and precursors
Power pop originated in the late 1960s as young music fans began to rebel against the emerging pretensions of rock music. During this period, a schism developed between "serious" artists who rejected pop and "crassly commercial" pop acts who embraced their teenybopper audience. Greg Shaw credited the Who as the starting point for power pop, whereas Carl Caferelli (writing in Borack's book) said that "the story really begins circa 1964, with the commercial ascension of the Beatles in America." Caferelli also recognized the Beatles as the embodiment of the "pop band" ideal. According to The Rolling Stone Encyclopedia of Rock & Roll, British Invasion bands, particularly the Merseybeat sound first popularised by the Beatles and its "jangly guitars, pleasant melodies, immaculate vocal harmonies, and a general air of teenage innocence", were a key influence on 1970s power-pop bands such as the Raspberries, Big Star, the Knack and XTC.
When Pete Townshend coined the term, he suggested that songs like "I Can't Explain" (1965) and "Substitute" (1966) were more accessible than the changing, more experimental directions other groups such as the Beatles were taking. However, the term did not become widely identified with the Who, and it would take a few years before the genre's stylistic elements coalesced into a more recognizable form. The A.V. Club Noel Murray said that "once the sound became more viable and widely imitated, it was easier to trace the roots of the genre back to rockabilly, doo-wop, girl groups, and the early records of the Beatles, the Byrds, the Beach Boys, the Kinks, and the Who." Robert Hilburn traced the genre "chiefly from the way the Beatles and the Beach Boys mixed rock character and pure Top 40 instincts in such records as the latter's 'California Girls'." Borack noted, "It's also quite easy to draw a not-so-crooked line from garage rock to power pop."
Townshend himself was heavily influenced by the guitar work of Beach Boy Carl Wilson, while the Who's debut single "I Can't Explain" was indebted to the Kinks' "You Really Got Me" (1964). Roy Shuker identified the leading American power pop acts of the time as the Byrds, Tommy James and the Shondells, and Paul Revere and the Raiders. Also significant to power pop in the 1960s were the Dave Clark Five, the Creation, the Easybeats, the Move, and the Nazz.
1970s: Emergence
In the 1970s, the rock scene fragmented into many new styles. Artists drifted away from the influence of early Beatles songs, and those who cited the Beatles or the Who as influences were in the minority. According to music journalist Paul Lester, "powerpop is really a 70s invention. It's about young musicians missing the 60s but taking its sound in new directions.[...] not just an alternative to prog and the hippy troubadours, but a cousin to glam." Novelist Michael Chabon believed that the genre did not truly come into its own until the emergence of "second generation" power pop acts in the early 1970s. Lester added that it was "essentially an American response to the British Invasion, made by Anglophiles a couple of years too young to have been in bands the first time round."
For many fans of power pop, according to Caferelli, the "bloated and sterile" aspect of 1970s rock was indicative of the void left by the Beatles' breakup in 1970. During the early to middle part of the decade, only a few acts continued the tradition of Beatles-style pop. Some were younger glam/glitter bands, while others were 60s holdovers" that refused to update their sound. One of the most prominent groups in the latter category was Badfinger, the first artists signed to the Beatles' Apple Records. Although they had international top 10 chart success with "Come and Get It" (1969), "No Matter What" (1970), and "Day After Day" (1971), they were criticized in the music press as Beatles imitators. Caferelli describes them as "one of the earliest—and finest purveyors" of power pop. Conversely, AllMusic states that while Badfinger were among the groups that established the genre's sound, the Raspberries were the only power pop band of the era to have hit singles. Noel Murray wrote that Badfinger had "some key songs" that were power pop "before the genre really existed".
According to Magnet Andrew Earles, 1972 was "year zero" for power pop. Developments from that year included the emergence of Big Star and the Raspberries, the release of Todd Rundgren's Something/Anything?, and the recording of the Flamin' Groovies' "Shake Some Action"; additionally, many garage bands had stopped emulating the Rolling Stones. Chabon additionally credited the Raspberries, Badfinger, Big Star, and Rundgren's "Couldn't I Just Tell You" and "I Saw the Light" with "inventing" the genre. On a television performance from 1978, Rundgren introduced "Couldn't I Just Tell You" as a part of "the latest musical trend, power pop." Lester called the studio recording of the song a "masterclass in compression" and said that Rundgren "staked his claim to powerpop immortality [and] set the whole ball rolling".
Earles identified the Raspberries as the only American band that had hit singles. Murray recognized the Raspberries as the most representative power pop band and described their 1972 US top 10 "Go All the Way" as "practically a template for everything the genre could be, from the heavy arena-rock hook to the cooing, teenybopper-friendly verses and chorus." Caferelli described the follow-up "I Wanna Be with You" (1972) as "perhaps the definitive power pop single". However, like Badfinger, the Raspberries were derided as "Beatles clones". Singer Eric Carmen remembered that there "were a lot of people in 1972 who were not ready for any band that even remotely resembled the Beatles." Raspberries dissolved in 1975 as Carmen pursued a solo career.
1970s–1980s: Commercial peak and decline