The New Orleans mayoral election of 1969-1970 resulted in the election of Moon Landrieu as mayor of New Orleans. This election also saw an unexpectedly strong showing for a Republican candidate; the party had previously had negligible support in the city.
Incumbent mayor Victor H. Schiro was term-limited after winning elections in 1961 and 1965.
Candidates Major candidates in the Democratic primary included: former State Representative and City Councilman-at-Large Moon Landrieu, Jimmy Fitzmorris, former City Councillor from 1954 to 1966 future Louisiana Attorney General and current State Senator William J. Guste City Councillor-at-Large John J. Petre had previously been a state legislator. Judge David Gertler was well financed and had strong support from the city's Jewish community Orleans Parish School Board President Lloyd J. Rittiner
Results First Democratic Party Primary, November 8, 1969 CandidateVotes receivedPercentJimmy Fitzmorris59,30134.53%Moon Landrieu33,09319.27%William J. Guste29,48717.17%John J. Petre22,47113.08%David Gertler20,57211.98%Lloyd J. Rittiner2,6781.56%John J. Spann, Jr.1,7070.99%Addison Roswell Thompson1,2480.73%Dan G. Dial4700.27%Rodney Fertel (former husband of restaurateur Ruth Fertel)3100.18%Maurice Charles Sciortino2010.12%Cecilia M. Pizzo1980.12%
Second Democratic Party Primary, December 13, 1969 CandidateVotes receivedPercentMoon Landrieu89,55453.86%Jimmy Fitzmorris76,72646.14%
General Election, 1970 CandidatePartyVotes receivedPercentMoon LandrieuDemocrat94,33259.0%Ben C. ToledanoRepublican65,55841.0%
Sources Orleans Parish Democratic Executive Committee. First and Second Democratic Primary Elections, 1969. Fitzmorris, James E. Frankly, Fitz! Pelican, 1992.