GHETTO RUFF is an independent South African recording label specializing in kwaito, hip hop, soul, house, gospel and rhythm and blues. Having been formed around the need to have a voice against apartheid GR released Prophets of da City who had tracks banned by the government of the day.
Currently, Ghetto Ruff Records known as Mlominent artists including Prophets of Da City (POC), Ishmael, Skeem, OdaMeesta, ASHAAN, Brickz, Zola 7, Pitch Black Afro, Mapaputsi, DJ Cleo, Bravo, Brown Dash, Mzekezeke, DJ What What, Skomplazi, Amu, Brassie Vannie Kaap, Tuks, Morafe, Jozi, Da Les, Bongani Fassie, Vusi NOVA, Nathi, NANCY G, BISHOP LOUIS, RUFF X, RJ Bejamin, Drenko, Kyllex, Malik, MCHANGANI, Gumshev, Metswako, Slice, SpyKos were just some of the releases.
History Ghetto Ruff came to be in the late 1980s when Lance Stehr (current managing director of the label) formed the Cape Town-based hip hop group, Prophets of Da City. POC did extremely well in South Africa as well as internationally. In many ways POC enabled Stehr to expand and grow the label into the premiere kwaito label in South Africa today. South Africa's R&B star Ishmael was born out of POC and in 1996 he helped Ghetto Ruff Records enter the kwaito genre when the group Skeem was formed, another splinter group of POC was the acclaimed Afrikaans hip hop group Brasse Vannie Kaap. With this foundation, Stehr was able to discover and nurture most probably the most artists from an independent label resulting in hundreds of thousands of record sales over the year.
Stehr also produced the sound track for YIZO YIZO, TSOTSI (OSCAR WINNER), and went on to TV to do JOZI - MOVING THE CITY, FLY CHIX and SKYROOM LIVE.
Artists Kaybee (legendary music producer/artist) Amu (rapper) Bishop Louis Bongani Fassie Bravo Zola Brickz BVK : Brasse Vannie Kaap DJ Cleo Drencko FIESTA BLACK Gumshev Ishmael Jozi Kyllex Malik Mchangani Metswako Mgarimbe Morafe NATHI POC : Prophets Of Da City RJ Benjamin RUFF X Skomplazi Spykos Slice Vusi Nova Tuks Zola 37MPH aka Mpho Pholo (Music Producer/Artist) D Low Skeem Cream Ashaan Ghetto Luv O Da Meesta Boomaratcy DJs Revolution DJ Killa and DJ Murder DJ What What Mapaputsi Tandoor Ms Mash Kofifi Mavusana & Mizchif Jobe Jabu (The Weatherman) Jay ( Gospel) Notende Ntjapedi Pitch Black Afro (PBA) Dj Mthakathi Mzekezeke Brown Dash Unathi Nkayi ( Idols Judge) Jub Jub Shluda DJ Nkoh Keith Murray ( US Rapper) Puff Johnson ( US Artist) da L.E.S Cooke Maggz Ricky Rick Mzansi Strings Fly Chix Nancy G Veezo Wanda Dj Sneja Vusi Nova Chanel Moneoa ShoutOut Makizar Tarajika Young & Dirty Joelle Xo Nasrene Amanda Mankayi Bongani Radebe Ntando Mega Drum Sho Madjozi PS Djz Bekazela Dear Zwicky Dj Vitoto Skara Teka Hush-SA 047 Onesimus Ntsika Ntando
See also List of record labels
References