Frontier Airlines, Inc., is an American ultra-low-cost airline headquartered in Denver, Colorado. It operates flights to over 120 destinations in the United States, the Caribbean, Mexico and Central America, and employs more than 5,000 staff. The carrier is a publicly traded company and maintains operating bases in 13 cities across the contiguous United States and Puerto Rico.
History 1990s
Frontier Airlines was created by Frederick W. "Rick" Brown (a United Airlines pilot), his wife Janice Brown, and Bob Schulman, the latter two having worked at the original Frontier Airlines that operated between 1950 and 1986. In 1993, Continental Airlines was scaling back flights from Denver's Stapleton International Airport (which was closed and replaced with Denver International Airport in 1995), and the three proposed a charter airline named AeroDenver Travel Services to fill demand on international routes, potentially in partnership with Condor Airlines. To run the company, they brought in M. C. "Hank" Lund (ex-CEO of the original Frontier Airlines) as CEO and Sam Addoms as executive vice-president and treasurer (later CEO).
As Continental's Denver drawback expanded in scope in late 1993, the proposed airline pivoted to fill regional routes, and adopted the Frontier Airlines name. The company was incorporated in February and went public in May 1994. Scheduled flights began on July 5, 1994, using Boeing 737-200 jetliners between Denver and four cities in North Dakota. Around three-quarters of its 180 employees, and many executives, had worked for the original Frontier Airlines. By January 1995, Frontier had expanded its route network from Denver and was serving destinations in New Mexico, Montana, North Dakota, Texas, Nevada, Nebraska, and Arizona. Like the original airline of the same name, the new Frontier operated a hub at Denver (DEN) and for the first nine years used the slogan "The Spirit of the West" which was displayed above the windows and just behind the cursive letters "Frontier" on the fuselage of their aircraft.
In 1999, Frontier signed agreements to begin purchasing and leasing Airbus A318 and A319 jet aircraft and had also added Boeing 737-300 jetliners to its fleet as well. Also by September 1999, the airline was serving destinations from coast to coast in the U.S., having expanded its route network to include Atlanta (ATL); Baltimore (BWI); Bloomington/Normal, Illinois (BMI); Boston (BOS); Chicago (MDW, Midway Airport); Dallas/Fort Worth (DFW); Phoenix (PHX); Los Angeles (LAX); Minneapolis/St. Paul (MSP); New York City (LGA, LaGuardia Airport); Orlando (MCO); Portland, Oregon (PDX); Salt Lake City (SLC); San Diego (SAN); San Francisco (SFO); and Seattle (SEA), all served from its Denver hub.
2000s
Frontier took delivery of its first Airbus aircraft (an A319) in 2001 and simultaneously launched with it DirecTV in-flight television along with a new company livery. Frontier Airlines was the launch customer of the Airbus A318 in 2003. In mid-April 2005, Frontier officially became an all-Airbus fleet, retiring its last Boeing 737. Jeff Potter was appointed CEO in 2002. Sean Menke, formerly Senior Marketing VP with Air Canada, succeeded Potter as CEO of Frontier Airlines in 2007, and guided the company through bankruptcy reorganization. https://www.aviationpros.com/home/news/10386507/after-a-round-trip-that-took-him-to-air-canada-and-back-president-and-ceo-sean-menke-is-frontier-airlines-new-flying-ace; https://www.9news.com/article/money/business/much-traveled-ex-frontier-airlines-ceo-lands-new-job/73-128834308
As part of its plan to stay competitive in reaction to the entry of Southwest Airlines into Denver, the company underwent a reorganization early in 2006. On April 3, 2006, Frontier created Frontier Airlines Holdings (FRNT), a holding company incorporated in Delaware to take advantage of favorable tax laws in that state. The corporate headquarters did not leave Colorado. In 2007, Frontier established a commuter airline subsidiary, Lynx Aviation, Inc., chaired by Dr. Paul Stephen Dempsey. Dr. Dempsey was Vice-Chairman of Frontier Airlines for 15 years. He left the University of Denver in 2002 to become Tomlinson Professor of Law, and Director of the Institute of Air & Space Law at McGill University.
On January 24, 2007, Frontier was designated as a major carrier by the United States Department of Transportation.
On January 11, 2007, Frontier Airlines signed an 11-year service agreement with Republic Airways. Under the agreement, Republic was to operate 17 76-seat Embraer 170 aircraft for the former Frontier JetExpress operations. At the time the contract was canceled in April 2008, Republic Airways operated 11 aircraft for Frontier Airlines, with the remaining six aircraft expected to join the fleet by December 2008. With the integration of Republic aircraft, the 'JetExpress' denotation was removed. Subsequent to the cessation of Horizon's services for Frontier in December 2007, all flights operated by Republic were sold and marketed as "Frontier Airlines, operated by Republic Airways." The first market created specifically for the Embraer 170 was Louisville, Kentucky, which began on April 1, 2007. Service to Louisville was suspended in August 2008 but restarted in April 2010.
Flights operated by Republic Airlines offered in-flight snack and beverage services similar to Frontier's mainline flights. Unlike Frontier's aircraft and due to the nature of contracting with regional carriers, these Embraer 170 aircraft were not fitted with LiveTV.
On April 10, 2008, Frontier filed for Chapter 11 bankruptcy in reaction to the intent of its credit card processor, First Data, to withhold significant proceeds from ticket sales. First Data decided that it would withhold 100% of the carrier's proceeds from ticket sales beginning May 1. According to Frontier's press release, "This change in practice would have represented a material change to our cash forecasts and business plan. Unchecked, it would have put severe restraints on Frontier's liquidity..." Its operation continued uninterrupted, though, as Chapter 11 bankruptcy protected the corporation's assets and allowed restructuring to ensure long-term viability. After months of losses, Frontier Airlines reported that they made their first profit during the month of November 2008, reporting in net income for the month.
On June 22, 2009, Frontier Airlines announced that, pending bankruptcy court approval, Republic Airways Holdings, the Indianapolis-based parent company of Republic Airways, would acquire all assets of Frontier for the amount of $108 million. Thus, Frontier Airlines would become a wholly owned subsidiary of Republic. However, five weeks later on July 30, Dallas-based Southwest Airlines announced that it would be making a competing bid of $113.6 million for Frontier with intentions to also operate Frontier as a wholly owned subsidiary, but that it would gradually fold Frontier resources into current Southwest operating assets.
During a bankruptcy auction on August 13, 2009, Republic Airways Holdings acquired Frontier Airlines and its regional airline, Lynx Aviation, as wholly owned subsidiaries. On October 1, Republic completed the transaction, and Frontier officially exited bankruptcy as a new airline.
In late 2009, Republic began to consolidate administrative positions and moved 140 jobs from the Frontier Airlines Denver headquarters to Indianapolis. Shortly after in January 2010, Republic Airways announced that it would move all of its executives to Indianapolis. Later in February, the Denver Business Journal stated that the headquarters would be moved "soon".Harden, Mark. "DIA fare wars: Frontier Airlines offers summer discounts to 7 new destinations." Denver Business Journal. February 15, 2010. Retrieved February 17, 2010. "Frontier is a unit of Republic Airways Holdings Co., based in Indianapolis. Frontier's headquarters will be moving soon to that city." Despite this, according to the Denver Business Journal, Frontier Airlines will still maintain a local headquarters in Denver to house Training, Marketing, Customer Reservations, and Scheduling & Planning teams after extending its lease on the building through 2020.
In 2010, Frontier's then-CEO Bryan Bedford took part in the reality TV show Undercover Boss.
As Republic Airways Holdings was in the process of bidding to acquire Frontier in 2009, it was also in the process of acquiring Milwaukee-based Midwest Airlines. Through the fall and winter of 2009, Republic operated its two new acquisitions as separate brands. However, to improve efficiency by better matching aircraft capacity to route demand, Republic began to intermix the fleets of the two airlines, swapping a portion of its higher-capacity planes from Frontier with its smaller-capacity planes from Midwest and vice versa. However, the move caused some confusion amongst the public, as the two brands did not offer the same amenities and did not match the amenities mentioned on the airfare. As a result, in the spring of 2010, Frontier and Midwest Airlines announced that their brands would merge, with Frontier being the surviving brand. This was a merger of brands only—no Midwest Airlines aircraft was ever operated by Frontier, as by this time, all Midwest Airlines flights were operated on its behalf by other Republic Airways Holdings subsidiaries.
On April 13, 2011, Frontier formed a new subsidiary, Frontier Express, that was planned to operate the airline's smaller aircraft with different services than those available on full-size aircraft.
2010s
Upon the full merger and integration of Frontier and Midwest Airlines in October 2010, Frontier and its regional partners operated over 100 daily flights from the Milwaukee hub. However, on September 9, 2011, Frontier notified the public of a 40% reduction of arriving and departing flights from MKE. Along with this reduction of flights, the company laid off approximately 140 employees from the MKE station. This included but was not limited to: maintenance, grooming services, flight-line and gate.
In February 2012, Frontier Airlines further reduced service to Milwaukee by cutting five more nonstop routes. This move "reduced Frontier's daily departing flights out of Mitchell International from 32 to 18," or 56%. Frontier announced further layoffs in conjunction with this route change: up to 446 Milwaukee-area employees were affected by the job cuts that occurred between April 15 and 30, 2012.
In an effort to focus on regional contract flights for major carriers, Republic Airways Holdings announced in January 2012 its intention to sell or spin off Frontier. On January 26, 2012, Republic Airways Holdings appointed former US Airways and Gate Gourmet CEO David Siegel as president and CEO of Frontier Airlines. Republic also added new senior officers for Frontier's finance and commercial team, among other changes in the executive leadership team. Siegel and other Frontier executives moved to Denver where Frontier is headquartered in order to facilitate management of all aspects of Frontier during its separation process from Republic and continue its transformation into an ultra low-cost carrier (ULCC).
In November 2012, Frontier started low-frequency service between Orlando International Airport and Trenton–Mercer Airport (TTN), located in Ewing, New Jersey, which at that time, had no commercial service. Frontier later expanded service several times from Trenton, and as of January 2023, it served nine destinations. Frontier currently bases three aircraft in Trenton. Trenton Mercer Airport lies roughly equidistant between Philadelphia International Airport and Newark Liberty International Airport.