Badgley Mischka

Badgley Mischka ( ) is an American fashion label designed by Mark Badgley and James Mischka. Their collections are said to be largely influenced by the style of the glamour of 1940s Hollywood while remaining simple and streamlined.

History

James Mischka began at Rice University as a biomedical engineering major and ultimately graduated with degrees in art history and managerial studies in 1985. Badgley and Mischka met at Parsons School of Design in Manhattan. The two launched the label Badgley Mischka in 1988, though their bridal business launched in 1996. In 1989, they won the Fashion Institute of Technology's second annual Mouton-Cadet Young Designer Award, presented by Philippine de Rothschild.Woody Hochswender (5 November 1989), Badgley Mischka Acquired New York Times.

In 1992, Badgley Mischka was acquired by Escada; Badgley and Mischka retained creative control and a financial stake in the brand.Woody Hochswender (28 January 1992), An Early Success For 2 Young Designers New York Times.

In 2004, Escada sold Badgley Mischka to Candie's (later renamed Iconix Brand Group). In 2006, the brand launched licensed eyewear, handbags and cold-weather accessories lines, along with its first fragrance. It also introduced bridge sportswear, shoes, wedding gowns and bridesmaid dresses through other licensing agreements.Rosemary Feitelberg (28 August 2006), Badgley Mischka Adding Lingerie Women's Wear Daily. By 2020, Badgley Mischka was running more than ten licensing deals.

In September 2006, Badgley Mischka announced that Sharon Stone would replace Mary-Kate and Ashley Olsen as the brand's spokesperson. Melania Trump is a regular client of the label.

In 2017, Iconix sold Badgley Mischka to Mark Badgley, James Mischka, and Titan Industries for $16 million in cash.Rosemary Feitelberg (8 September 2018), Badgley Mischka Approaches Licensing With Much Consideration Women's Wear Daily. Still in 2017, the label launched its home furnishings collection. In 2018, the label signed a beauty license with TPR Holdings LLC.Rosemary Feitelberg (8 September 2018), Badgley Mischka Approaches Licensing With Much Consideration Women's Wear Daily. In 2024, the label launched its first prestige fragrances.

Gallery

Badgley Mischka

Bron en licentie