Objetivo Fama (sometimes abbreviated as OF, Spanish for Target: Fame) is a Puerto Rican singing talent contest that aired for over six years on WLII, the Univision outlet in Puerto Rico; and on Telefutura in the mainland United States from 2004-2009. Currently the show airs on Telemundo Puerto Rico and in Estrella TV in the mainland United States. It is produced by Soraya Sánchez's SoraSan Productions.
History
The program was loosely inspired by the late Puerto Rican singing talent contest and variety show, Voces en Función, and the Spanish reality show, Operación Triunfo. Twenty or so contestants are "bunkered" in a studio/house where they will live together for several months while participating in a weekly show where one of them is eliminated, en route to find a "young star". The winner of the show gets a record deal from Univision Music Group. The show aired for six years, starting in 2004, and finishing in 2009.
Contestants were evaluated by a panel of judges, and viewers had the opportunity to vote on who they wanted to stay or leave the competition. Also, during the week they were assisted by singing and dancing teachers, stylists, costume designers, personal trainers, etc. in the studio/house to help them shape and improve their talent and image. The show was often said to be the Spanish version of American Idol, although technically speaking, the official Spanish version of that show is Latin American Idol.
On February 9, 2025, it was announced that Objetivo Fama would return for a seventh season later that same year. In March it was confirmed that Objetivo Fama would also be switching networks with the new season set to air on Telemundo Puerto Rico starting in August. The show will also broadcast outside of Puerto Rico through Estrella TV. Auditions for Objetivo Fama began in Puerto Rico on May 3rd and will also take place in Miami, Florida, New York City, and Los Angeles in June. According to the station's press release Objetivo Fama will air the happenings from inside the house on Wednesdays and live performance episodes will be taking place on Saturdays from the Centro de Bellas Artes de Caguas.
Judges and hosts
Judges Judges Seasons 1 2 3 4 5 6 7 Roberto Sueiro colspan="7" Hilda Ramos colspan="2" colspan="2" colspan="1" colspan="1" colspan="7" Lissy Estrella colspan="1" colspan="1" colspan="4" colspan="7" Fernando Allende colspan="2" colspan="3" colspan="1" colspan="7" Jimena colspan="4" colspan="1" colspan="1" colspan="7" Abraham Velásquez colspan="5" colspan="1" colspan="7" Cristina Eustace colspan="6" colspan="1" Ana Isabelle colspan="6" colspan="1"
Roberto Sueiro (2004–2009, 2025-present) is a Puerto Rican artist and entertainment attorney. As a teenager, he sang with several rock bands and wrote songs while studying in the University of Florida. He finished law studies at the Interamerican University of Puerto Rico. He continued studies in intellectual property and music rights at New York University where he received a master's degree in law, in 1992. He then released four albums under the pseudonym of Byron. He reached the Billboard lists and won several awards. He also delved into producing and was one of the conceptual creators of Son By Four. He is currently practicing law in the field of entertainment and intellectual property, where he has represented several renowned artists. He is the only judge featured during all seasons of Objetivo Fama. Hilda Ramos (2004-2007, 2009) is a Puerto Rican soprano that has become one of the most sought opera singers in the world since her debut in 1989 with the Puerto Rican Symphonic Orchestra. In 1993, she won the first prize at the Metropolitan Opera Auditions in Puerto Rico and was one of the finalists of the regional auditions in New Orleans. She has performed around the world in places like Israel, Rome, Geneva, and the United States among others. She has performed at numerous world-known operas to much acclaim. In 2002, she debuted in New York City, invited by Regina Resnik. In 2004 and 2005 she collaborated as a teacher in Objetivo Fama, and in 2006 debuted as one of the judges. She remained as part of the judge panel until 2008, where she declined to dedicate time to her singing career. Ramos returned in 2009, to be judge of the last edition of OF. Fernando Allende (2006–2008) is a Mexican singer, actor, producer and director. He has acted in several soap operas in Spain, Mexico, and Latin America. Allende has traveled the world and lived in London for several years. In 2001 he moved to Puerto Rico where Allende has retaken his career as an actor and director. Allende also studied law at the Universidad La Salle in Mexico. He performs regularly as a mariachi and continues producing local films. In 2006 he was selected not only as one of the three judges but also as the president of the jury. Lissy Estrella (2005) is a Puerto Rican singer. She served as a judge only for the second season. Jimena (2008) is a Mexican singer. She is serving as a judge on the fifth season. Abraham Velásquez (2009) is a Puerto Rican Christian inspirational singer. He served as a judge in substitution of Fernando Allende who resigned to work as a TV producer and film director. Cristina Eustace (2025-present) is a Mexican singer who competed and won the fifth season of Objetivo Fama. Ana Isabelle (2025-present) is a Puerto Rican singer, actress, dancer and entrepreneur. Guest judges are sometimes brought in. Some of the most common are singer/host Charytín, and some radio hosts from Univision Radio. It has been confirmed that guest judges will rotate every week during the show's seventh season.
Hosts The first season of Objetivo Fama was hosted by Nicaraguan singer Luis Enrique, while the second one was co-hosted by Mexican actor/singer Víctor Noriega and Puerto Rican model/host Yizette Cifredo.
For the third season, Mexican singer Yuri was chosen as host, and she quickly became a favorite of the audience. She remained with the show until the end of the fourth season, when she was fired. She was replaced by entertainer Charytín Goyco during the season finale. Goyco had already served as guest host and judge during several episodes of the show.
The sixth was hosted by Puerto Rican singer and host Gisselle.
For the seventh season of the show, Jimena Gallego and Gil Marie López have been announced as hosts. Gallego was a judge on the 5th season of the show and López is one of the host of daytime talk show Dia a Dia which also airs on Telemundo Puerto Rico. Meanwhile, Victor Santiago will be hosting "Objetivo Fama: Sin Editar" (Objetivo Fama: Unedited) a weekly show which will recap everything that happens in the house where the contestants will be living on during the competition. Former Miss Universe Denise Quiñones will also serve as director of said house.
Auditions Before the show season starts, auditions are held at several places in Puerto Rico and the United States to pick the finalists that will be featured in the show. These are evaluated by the show's producers which included music directors Gabriel Ferri and Angelo Torres. When the 20 contestants are selected, they are moved to Puerto Rico where the studio/house is located. For its last season, the producers reduced the number of contestants from 20 to 16. Also, like the first season, all contestants were from Puerto Rico.
Studio/House The studio/house were the contestants live during the course of the show was located in the San Juan Metropolitan Area. It was administered, directed and managed by Puerto Rican singer, Lunna.
Weekly Shows
During the first two years, the weekly show was held at the Teatro del Parque in Santurce, its third year in Caguas Performing Arts Center in the city of Caguas, Puerto Rico. However, the fourth season moved to the Guaynabo Performing Arts Center in the city of Guaynabo, Puerto Rico. The show usually starts with a big performance involving all the contestants in one song-and-dance number. Then, each contestant performs the song they had received and rehearsed during the week. Performances can vary from duos, trios, to single performances. Between participations, each contestant is interviewed and clips of the weeks' happenings are shown.
After each presentation, each contestant is evaluated by the three judges. At the end of the show, the judges announce which contestants are "threatened" to leave the studio/house. Viewers then have one week to call and "save" their favorite contestant. The show closes with a performance by a guest artist.
Acceso Total Literally translated as Total Access, this section follows every weekly show with interviews with contestants and judges. This special show began during the third season (2006) following the weekly show. It is hosted by José Figueroa and Liza Lugo.
Sin Editar Loosely translated as Unedited, this is another weekly show where they follow the contestants lives at the studio/house and their rehearsals during the week. It also includes interviews and questions from the audience. In 2007, it was hosted by Daniela Droz. In the fifth season (2008), the show also included evaluations of each contestant past presentation from a former judge, Hilda Ramos, and was hosted by Yizette Cifredo. For the show's upcoming seventh season Victor Santiago and Gabriela Short will be hosting Sin Editar
Season synopses