Reese's Puffs (formerly Reese's Peanut Butter Puffs) is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups. At its launch in May 1994 the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and peanut butter puffs.
Artificial flavours and food coloring were removed in 2015 in response to consumer demand. In 2018, over 35 million boxes were sold, totaling to $121 million in sales.
Collaboration Atlanta Dream player Angel Reese became an official brand ambassador for Reese's after fans' enthusiasm for the idea. She appears on the Reese's Puffs box holding a basketball. Senior brand manager Melissa Blette said Reese was chosen for her personality and excited fanbase, in addition to her name. General Mills released four different varieties of Reese's Puffs cereal boxes as part of this collaboration.
Varieties There have been several varieties of Reese's Puffs produced:
Reese's Puffs Bunnies (2017) (Spring-themed bunny-shaped Reese's Puffs)Reese's Puffs Bunnies Reese's Puffs Bats (2018) (Halloween themed Bat shaped Reese's Puffs)Reese's Puffs Bats Reese's Puffs Big Puffs (2019) (Large sized Reese's Puffs)Reese's Puffs Big Puffs Reese's Puffs Hearts (2019) (Limited edition Heart shaped Reese's Puffs)Reese's Puffs Hearts Reese's Puffs Minis (2023)General Mills goes BIG with smallest cereal yet, reimagining fan-favorites as Minis Reese's Puffs Peanut Butter Lovers (2024) (Peanut Butter corn puffs only)Embrace 2024 with new cereal and snack innovations Dark Chocolate Reese's Puffs (2026)For The First Time Ever, REESE'S PUFFS Cereal Goes Dark With New Dark Chocolate Flavor
See also Reese's Pieces
References