Wilfreda Beehive is a bus and coach operator based in Adwick le Street, England. It is a subsidiary of FirstGroup,
History Wilfreda Luxury Coaches was formed in 1949 by Bill and Marie Scholey. They took the name from a coach they bought from Wilfred Graham, a taxi operator in Doncaster who named his daughter Wilfreda and then named a coach after her.Putting the buzz in Wilfreda Beehive Coach & Bus Week issue 676 28 April 2005 pages 19-23
At first, the company operated coach services from a depot at Ranskill, near Bawtry. In 1987 it acquired Beehive Services of Adwick le Street with the combined business renamed Wilfreda Beehive, growing its fleet from nine to 23 coaches.Fleet in Focus Buses issue 745 April 2017 page 81
After deregulation, Wilfreda Beehive began operating route services, selling them to Mainline Group in 1997.
In 2001 Wilfreda began operating service buses again. Many of its routes are school services or South Yorkshire Passenger Transport Executive contracts, a large number of which have been won from other operators. It later restarted operating competitive commercial services. In 2006, the company took over Eagre Coaches, Gainsborough which operated coach tours and holidays.Our History Wilkfreda Beehive
The company remained in family ownership, managed by the founders' grandson Peter Scholey until it was sold in April 2026 to FirstGroup.First adds Wilfreda Beehive to coach portfolio Coach & Bus Week 14 April 2026
Fleet As at April 2026, the fleet consisted of 45 buses and coaches.FirstGroup expands UK coach portfolio with acquisition of Wilfreda Beehive FirstGroup 10 April 2026Looking back at Doncaster's iconic Wilfred Beehive Doncaster Free Press 13 April 2026
References
External links
Company website