The popularity of genealogy, encouraged by the increasing use of the Internet is encouraging a number of people to mass-market what authorities regard as "scam genealogical books" which are sometimes promoted by affiliated websites. They tend to contain a general introduction, a section about the origin of surnames in general, a section about heraldry, a couple of blank charts for the purchaser to copy and complete once they have done their own research, a few recipes, and (sometimes) a list of names, addresses and telephone numbers culled from publicly available telephone directories.

The books are not unique to a particular surname, are not published annually, and contain no pictures of the buyer's family members. In a recent case, Jeffery Scism, a San Bernardino genealogist, said the fines for such practises are puny when compared with the hundreds of thousands of dollars he believes such vendors rake in.Album seller settles case : More Business : The Rocky Mountain News

Those who have sold such books so far include: Burke's Peerage World Book of [Surname]s - not to be confused with Burke's Peerage Halberts Family Heritage - World Book of [Surname]s William Pince Publishers - SGN Genealogical Foundation Maxwell MacMasterMorphCorp LLC of Denver State settles suit The [Surname] Name in History.

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