(), alongside (), were early styles of poster art that originated in Germany in the 1900s.Consuegra, David, American type design & designers, 2004, pg. 288
was started by Lucian Bernhard of Berlin in 1906. The common characteristics of this style are bold eye-catching lettering with flat colors. Shapes and objects are simplified, and the composition focuses on a central object; usually a product that is being sold. turned away from the complexity of Art Nouveau and propagated a more modern outlook on poster art. Famous artists include Ludwig Hohlwein, Edmund Edel, , Hans Lindenstadt, Julius Klinger, Julius Gipkens, Paul Scheurich, and Hans Rudi Erdt. A later master of the was Otto Baumberger.
, on the other hand, is the object posters emphasizing shapes over textual descriptions. and are both early 20th-century German poster styles, but they have distinct approaches to visual communication. , or "poster style," emerged around 1905, pioneered by artists like Lucian Bernhard. This style focuses on extreme simplicity, using flat, high-contrast colors, bold typography, and minimal detail. The subject is often a central product or brand name, making the message immediately clear and memorable with very little text or background. By contrast, , or "object poster," also emphasizes simplicity but in a more realistic and literal way. Artists of the Sachplakat movement, like Ludwig Hohlwein, focused on depicting the advertised product in a realistic, straightforward manner, often as a standalone object with little to no added embellishment. Both styles aim to communicate quickly and effectively, but while emphasizes bold, abstract reduction, leans toward realistic, almost photographic representation of products.
Das Plakat was a German art magazine that was published from 1910 to 1921 by the Verein der Plakatfreunde ("association of friends of the poster"), founded in 1905 and later edited by the Berlin dentist Hans Sachs. Lucian Bernhard was a director of the association.
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External links
Images from Das Plakat Das Plakat Magazine can be viewed online at the website of the IADDB.ORG