This is a list of marketing promotions by McDonald's restaurants.
Slogans Here is a partial list of slogans:
Arab world استمتع بالفرق (Enjoy the difference) (pre-2003) انا احبه (I'm lovin' it) (2003–present) تعرف جودة مأكولاتنا (Check our food quality) (2006–present)
Argentina Ese momento para gran sabor de McDonald's ("It's a good time for the great taste of McDonald's") (1988) Esto es valor. Esto es McDonald's ("This is value. This is McDonald's") (1995–1999) Siempre un buen momento (Every time a good time) (1999–2003) Me Encanta (I'm lovin' it) (2003–present)
Australia You Deserve a Break Today (1971–1975) We got it all for you (1975–1980) You deserve a Break Today (1980–1984) Love a Burger, Love a McDonald's (1981) It's a Good Time for the Great Taste (1984–1988) McDonald's is cooking ... breakfast! (1987–1991) The Good Time, Great Taste of McDonald's (1988–1991) It's MacTime (1992-1997) It's MacTime Now (1991) It's MacTime Again (1994) MacTime Rocks On (1994, featured David Essex's song "Rock On") Only McDonald's (1998) Mac your Day (2000–2003) Big McDonald's (2001) I'm lovin' it (2003–present) Feed your inner child (2005) Hand in hand with Australia (2006–present) Bacon bacon bacon (2007, bacon menu) It's a Little Bit Fancy. (used for the "M Selections" line of products, 2009–present) It all comes together at Macca's. (2012–present)
Austria McDonald's ist einfach gut Everytime a good time (1999–2003) I'm lovin' it (2003–present) Ich liebe es (2003–present)
The Bahamas We love to see you smile (2000–2003) I'm lovin' it (2003–present)
Brazil É um bom momento para o delicioso sabor do McDonald's (It's a good time for the great taste of McDonald's) (1984–1994) Esse é o momento que gostoso que é McDonald's (1987–1994) Gostoso como a vida deve ser (Tasty like life should be) (1994–2003) Amo Muito Tudo Isso (I'm lovin' it) (2003–present)
Bulgaria "Ресторант за цялото семейство" (The restaurant for whole family) (1994–1999) "Усмивка в твоя ден" (Every time a good time) (1999–2003) "I'm lovin' it" (2003–present)
Canada English McDonald's is your kind of place (1967–1971) You deserve a break today (1971–1975) McDonald's Sure is Good to Have Around (1974, concurrent with 1971 slogan) We do it all for you (also known as You, you're the one) (1975–1979) Nobody can do it like McDonald's can (1979–1981) Nobody can say good night like McDonald's can (1979) You deserve a break today/There's so much fun for you today (1981–1983) Nobody makes your day like McDonald's can (1980–1983) McDonald's and you (1983–1984) It's a good time for the great taste of McDonald's (1984–1988) Make It Mac Tonight (1986, Mac Tonight advertising) The good time, great taste of McDonald's (1988–1990) Food, folks and fun (1990–1991) Good food, good value (1991) McDonald's Today (1991–1992) What you want is what you get (1992–1997) Have you had your break today? (1995–1997) My McDonald's (1997) Did somebody say McDonald's? (1997–2000) We love to see you smile (2000–2001) Put a Smile On (2001) There's a little McDonald's in everyone (2001–2003) I'm lovin' it (2003–present) It's what I eat and what I do (2005, combined with 2003 slogan to make It's what I eat and what I do...I'm lovin' it) What we're made of (2008–2015) WcDonalds, WcD, ワクドナルド (2024)
French Vous méritez une pause aujourd'hui (You deserve a break today) (1972–1975, 1981-1983) Nous faisons tout pour vous (We do it all for you) (1975–1979) Personne ne peut le faire comme McDonald's (Nobody does it like McDonald's) (1979–1981) Il y a tellement de plaisir pour vous aujourd'hui (There's so much fun for you today) (1981–1983) Moi J'm McDonald (Me I love McDonald's) (1982–2003) Pour vos p'tits bouts de sous (For your little bits of money) (2000) C'est ça que j'm (It's that which I love) (2003–) Venez comme vous etes (2018) WcDonald, WcDo, ワクドナルド (2024)
Chile Que Momento. Que Sabor. (1992) Un Momento Especial, Cada Dia (A special moment, every day) (1999–2003) Me Encanta Todo Eso (All that I love) (2003–2012) Me Encanta (I'm lovin' it) (2003–2012, secondary) I'm lovin' it (2013–2023) Me gustas así (2023-present)
China 我就喜歡 (I'm lovin' it) (2003–present)
Costa Rica su clase de lugar! (1974) es el monento para el gran sabor (1986-1990) Es el momento de desayunar (1986) Que momento. Que Sabor (1990) Me Encanta (I'm lovin' it) (2003–present)
Czech Republic McDonald's je prostě fajn (McDonald's is simply fine) (1992–1999) Každý den, skvělý den (Every time a good time) (1999–2003) I'm lovin' it (2003–present)
El Salvador Esse Momento para gran Sabor de McDonald's (1986) que momento. que sabor. (1992) Me Encanta (I'm lovin' it) (2003–present) ¡McDonald's Está Chivisimo! (McDonald's is Cool!) (2009) Que bueno que Viniste (2014)
Finland Uskomatonta. Mutta totta. (pre-2003) I'm lovin' it (2003–present)
France Ca se passe comme ca chez McDonald's (It happens like that at McDonald's) (1985–2003) C'est Tout Ce Que J'aime (That's all I Like/I'm lovin' it) (2003–present) Venez comme vous êtes (Come as You Are) (2008–present)
Georgia აი, რა მიყვარს (I'm lovin' it) (2012–present) რესტორანი მთელი ოჯახისთვის (Restaurant for the whole family) (2015–present)
Germany Das etwas andere Restaurant (The somewhat different restaurant) (1971–1977) Essen mit Spaß (Eating with fun) (1978–1982) Gut, dass es McDonald's gibt (It's good that McDonald's exists) (1982–1987) Der Platz, wo Du gern bist, weil man gut isst (The place where you like to be because you eat well) (1987–1991) McDonald's ist einfach gut (McDonald's is simply good) (1991–1999) Every time a good time (1999–2003) Ich liebe es (I'm lovin' it) (2003–present)
Guatemala Esse momento para gran sabor de McDonald's (1984–1995) El sabor de la alegría (The Taste of Joy) (1995–2003) Me encanta (I'm lovin' it) (2003–present)
Honduras Esta en tu sonrisa (pre-2003) Me encanta (I'm lovin' it) (2003–present)
Hong Kong English You deserve a break today (1975–1979) Nobody can do it like McDonald's can (1979–1984) Good Times and Great Tastes (1984–1985) It's a good time for the great taste of McDonald's (1984–1988) Good time, great taste (that's why this is our place) (1988–1993) Make It Mac Tonight (1988-1989, Mac Tonight advertising) Only McDonald's (1993–1995) Every time a good time (2000–2003) I'm lovin' it (2003–present) Come down to Mac Tonight (2006-2010) You are the sunshine of my life (2011–2014) #LittleBigMoments (2018-2019) FeelingGood (2019-2021)
Cantonese 宜家最好嘆返陣 (You deserve a break today) (1975–1979) 確係唔同! (Nobody can do it like McDonald's can) (1979–1984) 味美歡笑 (Good time, great taste (that's why this is our place)) (1988–1993) 唯有麥當勞 (Only McDonald's) (1993–1995) 開心無價麥當勞 (Priceless Happiness McDonald's) (1995-2000) 秒秒鐘歡聚歡笑 (Every time a good time) (2000–2003)
Hungary McDonald's azért, mert jó (McDonald's because it's good) (1990s-1999) Ahol jó lenni, ahol jó enni (Where it's good to be, where it's good to eat) (1996–1999) Minden alkalom jó alkalom (Every time a good time) (1999–2003) I'm lovin' it (2003–present)
Iceland I'm lovin' it (2003–2009)
India McDonald's mein hai kuch baat. (October 13, 1996 – 1999) Every time a good time (1999–2003) I'm lovin' it (2003–present)
Indonesia Good Time, Great Taste (1991–1998) Saat santai, rasa lezat di McDonald's (Relaxing time, delicious taste at McDonald's) (1991–1998) Mana lagi selain di McD (Where else but McDonald's?) (1998–2003; February 2016 – 25th anniversary of McDonald's Indonesia; November 2019–present) or Mana lagi selain di Mekdi (March 2023 – present) I'm lovin' it (2003–present) Come down to Mac Tonight (2007-2008) Ini McD Kita (This is our McDonald's) (February 2021 – 2022 – 30th anniversary of McDonald's Indonesia) Ada McD, Ada Kita (There's McDonald's, there's us, 2022–present)
Israel I'm lovin' it (2003–present)
Italy Sorridi di gusto con McDonald's(1985-1990s) Succede solo da McDonald's (1990s–1999) Every time a good time (1999–2003) I'm lovin' it (2003–present)
Jamaica at my McDonald's (1996) I'm lovin' it (2003–2005)
Japan 味なことやる! マクドナルド! (The taste that does it... McDonald's!) (1973–1978) 世界のことば! マクドナルド! (The world's word... McDonald's!) (1978–1985) おいしい笑顔! マクドナルド! (A delicious smile from... McDonald's!) (1985–1989) だから, マクドナルド! (Because... McDonald's!) (1989–1995) いい顔いっぱい、バリューがいっぱい。 (Full of goodness, full of value) (1995–1998) みんなはマクドナルドを愛して (Everyone loves McDonald's) (1998–2003) I'm lovin' it (2003–present) ワクドナルド, WCDONALD (2009) Wcdonald (2023-present) ジュジュ・ブレナーが新たなブレイクダウンへ, マクドナルド! (Juju Brener to the new Breakdown, McDonald's!) (2023–present)
Malaysia It's a good time for the great taste of McDonald's (1984–1988) Masa riang, rasa hebat (1984–2001) The good time, great taste of McDonald's (1988–2001) Segalanya untukmu (Everything for you) (1995–2002) Makan di McD (2002–2003) I'm lovin' it (2003–present) Come down to Mac Tonight (2007-2008) Sama-Sama (2015–present)
Mexico Ese momento para gran sabor de McDonald's (1989-1992) ¡Mas valor por su dinero! (1995) Qué gusto verte sonreír (We love to see you smile) (2000–2003) Me encanta (I'm lovin' it) (2003–present)
New Zealand We've got it all (June 7, 1976 – 1980) You deserve a Break Today (1980–1984) Love a Burger, Love a McDonald's (1981) It's a Good Time for the Great Taste (1984–1988) The good time, great taste of McDonald's (1988–1992) Grab the Moment (early 1990s) It's gonna be a lovely day (1994–2000, breakfast weekdays) It's gonna be a great weekend (1994–2000, breakfast weekends) It's Mac Time (late 1990s) That's our tucker (1990s & 2005) Every time a good time (2000 – October 3, 2003) I'm lovin' it (October 4, 2003 – present) Proud to be part of the change (2006–2009) It's a Little Bit Fancy. (2009, used for the "M Selections" line of products) More than you expect (2011) =) Just because (2011–present)
Netherlands "U verdient een pauze vandaag." ("You deserve a break today.") (1971–1981) "McDonald's maakt meer van lekker uit eten." ("McDonald's makes more of eating out.") "Ze zei meneer tegen me." ("She called me Sir!") "Je mag hier met je handjes eten" ("You can eat with your hands here") "McDonald's is altijd goed" ("McDonald's is always good") (early 1990s) "Welkom" ("Welcome") (mid 1990s) "Gek op Mac" ("Crazy about Mac") "Every time a good time" (2000–2003) "I'm lovin' it" (2003–present) "Vinden we leuk" ("We like it") (2012) "Voor iedereen" ("For all") (2014–present)
Norway Spis den beste maten! (Eat the best food!) (1999–2003) Må få min smak! (Must get my taste!) (2003–2003) I'm lovin' it (2003–present) Hvis Du Vil (If You Want) (2004, Greek Salad commercials)
Panama Me encanta (I'm lovin' it) (2003–2012) I'm lovin' it (2013–present)
Paraguay Me encanta! (I'm lovin' it) (2003–present)
Peru Nos encanta verte sonreir. (We Love to see you smile) (pre-2003) Me encanta (I'm lovin' it) (2003–2012) I'm lovin' it (2013–present)
Philippines It's A Good Time for the Great Taste. (1984–1988) The Good Time, Great Taste of McDonald's. (1988–1994) Ang Sarap ulitin! (So delicious repeating it!) (1994–2000) Kita Kits sa McDo (See you at McDo) (January 2000 – October 2003) Love ko 'to (I'm lovin' it) (October 2003–present) Come down to Mac Tonight (June 29-August 31, 2007) Hooray for Today! (2011–2016) WcDonald's, WcDo, Waccas, ワクドナルド (2024)
Poland Restauracja inna niż wszystkie (The restaurant different from the rest) (1992–1999) W McDonald's spotkajmy się (Let's meet at McDonald's) (1992–1999) Każdy dzień to Twój dzień (Every Time A Good Time) (1999–2003) I'm lovin' it (2003–present) Mam smaka na Maka (I have a taste for McDonald's) (2015–present)
Portugal Momentos mais saborosos (Delicious moments) (1996 – September 2003) Só pode ser McDonald's (2001–2003) I'm lovin' it (October 2003 – April 2017)