The Nigerian Television Authority or NTA is a Nigerian government-owned and partly commercial broadcast station."The Nigerian Television Authority – About Us". Nigerian Television Authority. Accessed February 2016. Originally known as Nigerian Television (NTV), it was inaugurated in 1977 with a monopoly on national television broadcasting, after a takeover of regional television stations by military governmental authorities in 1976. After a declining interest from the public in government-influenced programming, it lost its monopoly over television broadcasting in Nigeria in the 1990s.
The NTA runs the largest television network in Nigeria with stations in several parts of the country. It is widely viewed as the "authentic voice" of the Nigerian government.
History
Early broadcast stations in Nigeria The first television station in Nigeria, the Western Nigerian Government Broadcasting Corporation (WNTV) began broadcasting on 31 October 1959. Its first chairman was Olapade Obisesan, a lawyer trained in the United Kingdom and the son of Akinpelu Obisesan, an Ibadan socialite and first president of the Cooperative Bank of Nigeria. Vincent Maduka, a former engineer, was the General Manager. The station was based in Ibadan, making it the first broadcast station in tropical Africa.
In March 1962, Radio-Television Kaduna/Radio Kaduna Television (RKTV) was established. It was based in Kaduna and was operated by the Broadcasting Company of Northern Nigeria. RKTV also provided coverage for the central northern states; it opened new stations on Zaria in July 1962 and on Kano in February 1963. Later in 1977, it was re-branded NTV-Kaduna.
In April 1962, the Nigerian Broadcasting Corporation (NBC) was established as a federal government-owned service based in the city of Lagos, broadcasting to the southwestern states.
MidWest TV was established in 1972 as a TV broadcaster of Port Harcourt. It was run by the state government in Benin.
Benue-Plateau Television Corporation (BPTV) was established in 1974 with headquarters in Jos. It was the first television station to launch regular/permanent colour broadcasts in Africa. The colour test transmissions began on 1 October 1975. BPTV was later re-branded as NTV-Jos.
NTA was founded in 1977. By May 1977 all the state television broadcasters listed above were merged and re-branded as Nigerian Television (NTV) and owned by the Nigerian Television Authority. Obisesan and Makuda continued in the roles of chairman and General Manager of NTA. As of 1979, NTA had a national reach of 20% of the Nigerian population.
Early programming
1977–1990: Networking locally produced content Dramatic programming such as serials and anthology series were rare in regional television stations before NTA was founded in 1977. TV shows such as Moses Olaiya's Alawada on WNTV (later NTA Ibadan), Village Headmaster and Hotel de Jordan on NTA Benin became available more widely after the merger. Apart from these few notable shows, there was little original content in dramatic series production during the 1970s. By 1980, when the new NTA network took over state-owned broadcasting stations in the country, there was a concerted effort to increase the quality of locally produced content. NTA began offering support to the production of notable country-wide network programs such as Tales by Moonlight, Cockcrow at Dawn, and Mirror in the Sun as early as 1977. In 1982, a drama produced by NTA Sokoto, Moment of Truth won a prize at the fifth URTNA festival held in Algiers.
To cultivate interest in original broadcast content from Nigerian producers, the network set a ceiling of 20% broadcasting time to be allocated to foreign programming, during a period when the cost of acquiring those programs was much less than the locally produced ones. With just a portion of the broadcast week for schedulers to work with, foreign imports were routinely some of the most popular shows from the UK and the U.S., such as Yes Minister, Charlie's Angels, Dallas, Dynasty, and Falcon Crest. Cockcrow at Dawn, an agriculture promotional drama partially sponsored by UBA and produced by Peter Igho, who directed the award-winning Moment of Truth, emerged as one of the first nationally televised drama series in Nigeria. However, it was short-lived due to "government structure syndrome". Acada Campus, a show produced by Bode Sowande, was also short-lived. These series were widely available thanks to NTA's monopoly on broadcasting.
In the 1980s, a series of critically acclaimed soap operas were promoted on the network. The first was Laolu Ogunniyi's Wind Against My Soul, followed by For Better or Worse and Lola Fani Kayode's Mirror in the Sun. The last of these, produced in 1983, was well received by critics, but its broadcast was interrupted after two years due to a lack of financial support. In the mid-1980s, another group of soap operas dominated the airwaves, including the short-lived Behind the Clouds and Turning Wheels.
In 1984, NTA began to broadcast Tales by Moonlight, a children's programme narrating traditional African folklore stories. The network also broadcast Adelia Onyedibia's adaptation of Chinua Achebe's Things Fall Apart in 1986.
The network also promoted notable comedy series during this period such as New Masquerade and Ken Saro Wiwa's Basi and Company. One of the earliest network comedies was House no. 13 (1984), a sitcom satirizing the social and urban lifestyle of Nigerians, starring Wale Ogunyemi. Basi and Company, a critically acclaimed comedy series starring Albert Egbe was broadcast in 1985. Village Headmaster, Koko Close and Samanja, three series spoken in Nigerian Pidgin, were aired nationwide.
1990s: Partial commercialization Under the structural adjustment program initiated by the government of Ibrahim Babangida, NTA was required to commercialize some of its time slots in an attempt to move away from public broadcasting towards a partially commercial broadcasting network. This led to the addition of sponsored and brokered religious programs and the live transmission of weddings and funeral services on the network.
NTA also continued to show acclaimed soap operas such as Mind Bending by Lola Fani-Kayode, Ripples by Zeb Ejiro and Checkmate by Amaka Igwe. Ripples, which began in 1988, became the network's longest-running soap opera, ending in 1993. Checkmate by Amaka Igwe, starring Richard Mofe Damijo, Bob-Manuel Udokwu, Ego Boyo, Kunle Bamtefa and Mildred Iweka, launched the career of many Nigerian celebrities. Following the end of Ripples and Checkmate, NTA promoted the shows Blossom and Fortunes, but these series suffered from declining viewership. At this time NTA, which previously had a broadcast monopoly, faced competition from new entrants such as Africa Independent Television. To compete, the network introduced prime time Latin American telenovelas such as The Rich Also Cry, Secrets of the Sand and Wild Rose.
Programming for children or for education usually occurred between 06:30pm and 07:00pm. Shows included Fun time, Readers club, Work it Out, and Take a Step.
In 1999, the network introduced breakfast television with A.M. Express.Nigeria: Viewers welcome breakfast TV. (1999, Nov 29). BBC Monitoring Media Retrieved from Proquest
News News programming was central to NTA's and the government's efforts to forge national unity. The network ensured that news presenters did not simply read prepared scripts but acted as part of the news gathering team. As many of their early news writers came from print journalism, NTA made sure that writers understood the importance of writing for visual presentation. NTA introduced a new line of newscasters and reporters such as Ronke Ayuba, John Momoh, Cyril Stober, Bimbo Oloyede, Ruth Opia, Sienne Allwell-Brown and Sola Omole. Specialized news programmes like Frank Olise's Newsline were also introduced. The major news programmes were the Network News at Nine, a 5-minute News in Brief at 5:00pm, and a 15-minute Newscap at 11:00pm.
In the 1990s, NTA joined other state-owned stations in commercialising some aspects of news reporting by including festivals, social events, cultural and business activities in the news or as part of a news programme in return for the payment of a fee.
21st Century programming As of 2013, mandatory network programming dominated the airtime of most local NTA stations. The local stations were offered a choice of a local broadcasting time from a specific time range.
During the daytime, magazine shows like A.M. Express, later renamed Good Morning Nigeria, aired for 2½ hours from 6:30am to 9:00am and from Monday to Friday, but other programs air once or twice every week. Network dramas like Super Story and Stand Up Nigeria were usually broadcast in the Tuesday and Thursday 8:00pm slot. Notable sports programs include On the Pitch on Mondays.
NTA, which previously had some original children's programming, formed a partnership with Viacom to broadcast Nickelodeon's programmes during its 5-7 pm time slot for children and instructional television in 2013, the agreement also included content provided by MTV Base.
NTA also receives support from China, including the possibility of co-productions with Chinese state TV. Less frequently, its channels air content donated by Japan's JICA.
Network News NTA's news mostly reports on government activities. The major news production is Network News, an hour-long news programme that airs from 9:00 pm Monday-Friday except on Wednesdays, when it is replaced with News Extra. Network News usually starts with news from the presidency, then news from the National Assembly, followed by ministries and state governments. Other news productions include News at 7 and Nationwide News at 4 pm. Investigative reporting and human stories are usually subordinate to covering government activities, with the exception of Newsline which airs on Sunday evenings. The 9pm news programme has one of the network's highest advertising rates for 30-second ads. Paid news segments such as 'News of Special Interest' are inserted into network broadcast news such as Newsline or the 9pm network news.
Other notable news productions include Panorama, One O' Clock Live, Inside the Senate, and You and Your Rep.
Imported Programmes Former Animated The Adventures of Teddy Ruxpin The Adventures of the Little Prince Atom Ant Battle of the Planets The Bear, The Tiger and the Others Bertha Biker Mice from Mars Birdman and the Galaxy Trio Bright Sparks Captain Planet and the Planeteers Casper the Friendly Ghost Danger Mouse Dennis the Menace Dino-Riders DoDo, The Kid from Outer Space Dungeons & Dragons Fables of the Green Forest Groovie Goolies G-Force: Guardians of Space Harlem Globetrotters He-Man and the Masters of the Universe The Incredible Hulk Inspector Gadget Jimbo and the Jet-Set The Incredible Hulk Johnny Bravo King Rollo Little Wizards The Magic School Bus Muppet Babies The New Shmoo Ovide and the Gang Pigeon Street Pingu Pinky and the Brain Samurai Jack Samurai X Secret Squirrel SilverHawks Speed Racer Sport Billy SuperTed Teenage Mutant Ninja Turtles ThunderCats Thundersub Tom and Jerry Towser Victor & Hugo: Bunglers in Crime Voltron: Defender of the Universe
Children's Programmes 3-2-1 Contact Animal Kwackers The ChuckleHounds Fraggle Rock Power Rangers Rentaghost Sesame Street Terrahawks The Waterville Gang
Drama Charlie's Angels Doctor Who Tour of Duty
Comedy Mind Your Language The Muppet Show Sledge Hammer! Some Mothers Do 'Ave 'Em
Sports Telematch
NTA branches and network centres As of 2014, NTA had 101 stations in state capitals and towns of Nigeria, nine of which are network centres. These Network Centres can be found all over the various states of Nigeria.