Wet market is a regional English term for a marketplace, also called a public market or a traditional market, that sells fresh foods, such as meat, fish, and produce, and other consumption-oriented perishable goods in a non-supermarket setting, as distinguished from "dry markets" that sell durable goods, such as fabrics, kitchenwares and electronics.
The term was popularised by the Singaporean government in the 1970s and did not originate in mainland China, where such markets are called "farmers' markets" or "produce markets". It was little known in English before the COVID-19 pandemic, when coverage of the Huanan Seafood Wholesale Market in Wuhan brought it to global prominence.
Such markets include a wide variety of types, such as farmers' markets, fish markets, and wildlife markets. Not all of them sell live animals, but the term is sometimes used to signify a live animal market in which vendors slaughter animals upon customer purchase, such as is done with poultry in Hong Kong. Such markets are common in many parts of the world, notably in China, Southeast Asia, and South Asia. They often play critical roles in urban food security due to factors of pricing, freshness of food, social interaction, and local cultures. Despite their importance in local food systems and livelihoods, they often lack essential food safety infrastructure, such as cold chains, standardized hygiene practices, regular inspection, and product traceability.
Most such markets do not trade in wild or exotic animals, but some that do have been linked to outbreaks of zoonotic diseases including COVID-19, H5N1 avian flu, severe acute respiratory syndrome (SARS), and mpox. Several countries have banned markets from holding wildlife. Media reports that fail to distinguish between food markets generally and those with live animals or wildlife, as well as insinuations of fostering wildlife smuggling, have been blamed for fueling Sinophobia related to the COVID-19 pandemic.
Background
Terminology The term "wet market" came into common use in Singapore in the early 1970s when the government used it to distinguish such traditional markets from the supermarkets that had become popular there. The term was added to the Oxford English Dictionary (OED) in 2016, as a term used throughout Southeast Asia. The OEDs earliest cited use of the term is from The Straits Times of Singapore in 1978. The term did not originate in mainland China.
No Chinese name for these markets refers to wetness: in mainland China they are officially called nongmao shichang (农贸市场, "farmers' market") or cai shichang (菜市场, "produce market") and colloquially caichang (菜场), while in Hong Kong Cantonese they are jieshi (街市, "street market").
The "wet" in "wet market" refers to the constantly wet floors due to the melting of ice used to keep food from spoiling, the washing of meat and seafood stalls and the spraying of fresh produce that is common in these markets.
The term "public market" may be synonymous with "wet market", although it may sometimes refer exclusively to state-owned and community-owned markets. These markets may also be called "fresh food markets" and "good food markets" when referring to markets consisting of numerous competing vendors primarily selling fresh produce like fruits and vegetables. The term "wet market" is frequently used to signify a live animal market that sells directly to consumers, although the terms are not synonymous.
Although the term "wet market" may refer to markets that sell wild animals and wildlife products, it is not synonymous with the term "wildlife market" which exclusively refers to markets that contain wildlife products.
Types
The term "wet market", which specifies markets that sell fresh produce and meat, includes a broad variety of markets. These markets can be categorized according to their ownership structure (privately owned, state-owned, or community-owned), scale (wholesale or retail), and produce (fruits, vegetables, slaughtered meat, or live animals). They can be further subcategorized based on whether the meat inventory originates from domesticated or wild animals.
Traditional markets are typically housed in temporary sheds, open-air sites, or partially open commercial complexes, while modern ones are housed in buildings often equipped with improved ventilation, freezing, and refrigeration facilities.
Economic role These markets are less dependent on imported goods than supermarkets due to their smaller volumes and lesser emphasis on consistency. They have been described in a 2019 food security study as "critical for ensuring urban food security", particularly in Chinese cities. Their roles in supporting urban food security include food pricing and physical accessibility.
Academic papers in urban studies, studies on food distribution, and the Singapore National Environment Agency have noted lower prices, greater freshness of food, and the facilitation of both bargaining and social interaction as key reasons for the persistence of these markets. Their persistence has also been attributed to "culinary traditions that call for freshly slaughtered meat and fish as opposed to frozen meats".
In developing countries with agriculture-based economies, fresh meat is mainly distributed through traditional markets or meat stalls. Markets selling fresh meat are often attached to, or located near, slaughter facilities.
Wildlife markets and zoonoses
If sanitation standards are not maintained, these markets can spread disease. Those that carry live animals and wildlife are at especially high risk of transmitting zoonoses. Because of the openness, newly introduced animals may come in direct contact with sales clerks, butchers, and customers or to other animals which they would never interact with in the wild. This may allow for some animals to act as intermediate hosts, helping a disease spread to humans.
Outbreaks of zoonotic diseases including COVID-19, H5N1 avian flu, severe acute respiratory syndrome (SARS), and monkeypox have been traced to live wildlife markets where the potential for zoonotic transmission is greatly increased. Wildlife markets in China have been implicated in the 2002 SARS outbreak; it is thought that the market environment provided optimal conditions for the coronaviruses of zoonotic origin that caused both outbreaks to mutate and subsequently spread to humans. The exact origin of the COVID-19 pandemic is yet to be confirmed as of February 2021 and was originally linked to the Huanan Seafood Wholesale Market in Wuhan, China due to reports that two-thirds of the initial cases had direct exposure to the market, although a 2021 WHO investigation concluded that the Huanan market was unlikely to be the origin due to the existence of earlier cases.
Due to unhygienic sanitation standards and the connection to the spread of zoonoses and pandemics, critics have grouped live animal markets together with factory farming as major health hazards in China and across the world. In March and April 2020, some reports have said that wildlife markets in Asia, Africa, and in general all over the world are prone to health risks.
Disease control intervention Due to the suspicions that food markets could have played a role in the emergence of COVID-19, a group of US lawmakers, NIAID director Anthony Fauci, UNEP biodiversity chief Elizabeth Maruma Mrema, and CBCGDF secretary general Zhou Jinfeng called in April 2020 for the global closure of wildlife markets due to the potential for zoonotic diseases and risk to endangered species. In April 2021, the World Health Organization called for a total ban on the sale of live animals in food markets in order to prevent future pandemics.
Planetary health studies have called for disease control intervention measures, in lieu of outlawing live-animal markets, to be implemented in markets. These include proposals for "standardised global monitoring of water, sanitation, and hygiene (WASH) conditions", which the World Health Organization announced in April 2020 that it was developing as requirements for markets to open. Other proposals include less homogeneous policies that are specialized for local social, cultural, and financial factors, as well as new proposed rapid assessment tools for monitoring the hygiene and biosecurity of live animal stalls in markets.
Media coverage
During the first few months of the COVID-19 pandemic in 2020, Chinese food markets were heavily criticized in media outlets as a potential source for the virus. Media reports urging for permanent blanket bans on all such markets, as opposed to solely live animal markets or wildlife markets, have been criticized for undermining infection control needs to be specific about wildlife markets and distracting public attention from local public health threats. Some Western media portrayed food markets without distinguishing between general food markets, live animal markets, and wildlife markets, using montages of explicit images from different markets across Asia without identifying locations. These depictions have been criticized by other journalists and anthropologists as sensationalist, exaggerated, Orientalist, and fueling Sinophobia and "Chinese otherness".
Before 2020, most English speakers had never heard the term "wet market". Some coverage presented it as the local name for the Huanan market; NPR described the market as "known in the region as a 'wet market'". The market's Chinese name, 华南海鲜批发市场, identifies it as a seafood wholesale market; with more than 1,000 stalls across roughly 50,000 square metres, it was the largest seafood wholesale market in central China. Its main goods were crab, shrimp and striped bass, with wildlife sold in a separate section. Critics also argued that the word "wet" itself evokes unhygienic conditions.
Around the world Such markets exist throughout the world, with the largest concentration in Asia followed by Europe and North America according to touristic social network data in 2019.
Africa
Ethiopia According to a 2013 study on agricultural value chains, approximately 90% of households in Ethiopia across all income groups purchase their beef through local butchers in traditional markets.
Kenya The most common agricultural supply chain in Kenya involves farmers selling their produce to collectors who then sell the produce to retailers in fresh food markets. A 2006 study in the areas around Nairobi and Kisumu found that 21% of farmers sold to collectors, 17% sold directly to wholesalers, and 14% sold directly to market vendors. The collectors and wholesalers both predominantly sold their produce inventory to market vendors. The customers of the markets in the study were predominantly end consumers, although a small share of the markets also sold to restaurants.
Nigeria
According to a 2011 USDA Foreign Agricultural Service report, most of the clientele of traditional open-air markets in Nigeria are low and middle income consumers.
From 2008 to 2009, a group of food safety researchers launched an initiative working with a small group of butchers in the fresh food section of Bodija Market in Ibadan to promote positive food safety practices and peer-to-peer training. The initiative led to 20% more meat samples being of acceptable quality. A follow-up study in 2019 on the same group of butchers found that, while many of the butchers still remembered the food safety practices, "none of the butchers reported that they continued to buy and replace the materials after the exhaustion of those distributed during the intervention programme". The follow-up study found that the microbiological sanitation in 2018 was even worse than before the 2008–2009 intervention.