List of abbreviations for market segments

Some market segments are referred to by acronyms and initials:

List of abbreviations for market segments Customer segments DINKY – Double income no kids SOHO – Small office, home office VSB – Very small business SMB – Small medium business / SME – Small and medium enterprise VALS – Values attitude and life-styles LOHAS – Lifestyles of health and sustainability LOVOS – Lifestyle of voluntary simplicity OINKY - One income no kids yet SAM – Segmented addressable market VLE – Very large enterprise Kippers – Kids in parents' pockets eroding retirement savings

Market/product segments BPO – Business process outsourcing Comms – Communications sector DIY – Do It yourself market FMCG – Fast-moving consumer goods FSS – Financial services sector HoReCa – Hotel, restaurant, café H&LS – Health and life sciences ICT – Information & communication technology RPO – Recruitment process outsourcing ECS - Engineering and Construction Services

References