Idea (, Aidea) is a Japanese magazine about graphic design and typography. Seibundo Shinkosha has published it in Tokyo since July 1953. It was published every two months until 2015 and has been quarterly since then.
History Idea replaced Kōkoku-kai, a monthly advertising magazine published by the same company from 1926 to 1941. Takashi Miyayama, Kōkoku-kais editor when it closed, relaunched it as Idea in 1953.
Idea began as a magazine about advertising art. During the 1990s it gradually widened its focus to graphic design in general, and from around 1996 it published more criticism and regular columns.
No. 333 (2009) was a 226-page issue on the Swiss typographer Emil Ruder, edited by Helmut Schmid. Lars Müller Publishers reissued it as a book in 2017. In 2010, with Kiyonori Muroga as editor-in-chief, Idea received a special jury prize at the 8th Takeo Award for the single-theme issues it had published since No. 300 in 2002.
Exhibition From 23 January to 22 February 2018, Creation Gallery G8 in Tokyo held Fragments of Graphism: An Alternative History of Graphic Design in Japan, curated by Muroga and Tetsuya Goto. The exhibition took the magazine's long history as its starting point, and its final room held all 381 issues published up to then.
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