Rohlik.cz is a Czech online supermarket and grocery delivery service. It is operated by Velká Pecka s.r.o. as the Czech business of Rohlik Group. The service was launched in Prague in 2014 by entrepreneur Tomáš Čupr with investment groups Miton and Enern, and developed from an earlier project called DámeJídlo Supermarket.
Rohlik.cz expanded across the Czech Republic and built its own delivery and fulfilment network. It was described as the largest Czech online grocery retailer in 2024.
History Rohlik.cz has initially developed from DámeJídlo Supermarket, a grocery delivery service launched by Čupr, Miton and Enern in early 2014. Later that year, the project was renamed Rohlik.cz and transferred to the newly established company Velká Pecka s.r.o., Rohlik.cz began operating in Prague in September 2014, advertising delivery within 90 minutes.
At first, the service partly relied on couriers from Dáme jídlo. In 2015, Rohlik.cz began using its own logistics system and courier network. In July that year, Rohlik.cz expanded to Brno, its first market outside Prague.
Revenue reached CZK 960 million in 2016. By 2017, the service had expanded beyond Prague and Brno to several other Czech cities, including Plzeň, Hradec Králové, Pardubice and Liberec.
For the financial year ending in April 2019, Velká Pecka reported CZK 2.4 billion in merchandise sales and its first positive annual result.
In November 2020, Čupr said Rohlik.cz was handling about 20,000 orders a day and was nearing its capacity.
Operations Rohlik.cz operates without a network of physical supermarkets. Orders are picked at fulfilment centres and delivered to customers. It sells groceries and household and personal-care products, including goods from regional suppliers. Rohlik Group reported revenue of CZK 21.7 billion from its Czech operations in 2025. The company reported more than 700,000 active customers and over 13 million orders in that year.
Fulfilment Rohlik.cz opened an automated fulfilment centre in Chrášťany, west of Prague, in November 2022. It was the company's first AutoStore installation in the Czech Republic. Robots bring storage bins to picking stations, with part of the system used for chilled goods.
AutoStore was then again deployed at the existing fulfilment centre in Horní Počernice. The site was rebuilt in 2023 with separate automated systems for chilled products.
Courier employment case Czech labour authorities found that eight Rohlik couriers who formally worked as independent contractors had in practice performed dependent work. Velká Pecka, which operates Rohlik.cz, was fined CZK 2.5 million for this and other labour-law violations.
The Supreme Administrative Court upheld the finding in December 2025, and the Constitutional Court of the Czech Republic rejected the company's complaint in April 2026.
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