Rains is a Danish outerwear brand headquartered in Aarhus, Denmark.Rains Amsterdam is slick and cocooning – a ‘store of the future’ Wallpaper*, Ellie Stathaki, October 19, 2025Make it Rains: Why football star Virgil van Dijk and the cult Danish brand are a perfect fit Vogue, Isabella Rose Davey, February 13, 2024 The brand was founded by Philip Lotko and Daniel Brix in 2012 and its CEO is Steen Borgholm.When It Comes To Wet-Weather Gear, No One Does It Like Rains Refinery29, Jinnie Lee, March 25, 2022Inside the house that Rains built Vogue, ELEKTRA KOTSONI, January 21, 2025 Rains integrates conceptual design with functional waterproofing and a minimalist, neo-Scandinavian aesthetic, making unisex streetwear fashion pieces from traditional wet-weather gear.Rains Is Redefining Its Identity Beyond Raincoats AnOther, George Pistachio, April 4, 2025
The company’s main products are raincoats, minimalist trench coats, and technical puffer jackets made from a lightweight polyurethane (PU) fabric. Rains also produces water-resistant commuter gear including rolltop rucksacks, laptop sleeves, travel duffels, rain boots, waterproof hats, and travel accessories.
The brand collaborated with Umbro in 2025.IT’S GAME ON WITH THIS RAINS AND UMBRO COLLABORATION Combining football culture with minimalist design. Hypebae, Sylvia Shoshan, September 17, 2025
Rains operates 24 retail spaces in Europe and 7 in North America. Its first retail store in Asia opened in Shanghai in HKRI Taikoo Hui in 2026.Rains Opens First Asia Flagship In Shanghai: The store is located at Shanghai's landmark shopping mall HKRI Taikoo Hui. WWD, Denni Hu, April 13, 2026Helene Sadjadi-Munk, Danish brand Rains opens first flagship in Asia Scandasia, April 17, 2026
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