Har Ghar Tiranga () is a nationwide campaign launched by the Government of India under the Azadi Ka Amrit Mahotsav, aimed at encouraging Indian citizens to hoist the National Flag of India at their homes and to strengthen the feeling of respect, awareness and patriotism towards the National Flag. The campaign was launched to commemorate the 75th anniversary of India's independence in the year 2022. Under this, citizens, educational institutions, government departments and various organizations are encouraged to hoist the National Flag every year on the occasion of Independence Day with widespread public participation. The campaign is coordinated by the Ministry of Culture, Government of India and is conducted through various government platforms including MyGov. Objectives The Har Ghar Tiranga campaign aims to strengthen the personal connection between Indian citizens and the national flag, to increase respect and awareness for the tricolor, and to foster patriotic sentiments through widespread public participation on Independence Day. Under the campaign, citizens are encouraged to hoist the national flag at their homes and participate in related public awareness programs. History The Har Ghar Tiranga campaign was announced by the Government of India in the year 2022 as part of the Azadi ka Amrit Mahotsav to commemorate 75 years of India's independence. The objective of the campaign was to strengthen the personal connection between citizens and the national flag and to encourage respect and patriotism towards the national flag. In the initial phase, citizens were called upon to hoist the tricolor at their homes between 13th and 15th August 2022 and upload a Selfie with Tiranga on the official website of the campaign. In subsequent years, the campaign was continued every year on the occasion of Independence Day and evolved into a nationwide initiative based on public participation.
Implementation The Har Ghar Tiranga campaign is implemented by the Ministry of Culture, Government of India, in collaboration with MyGov and other government agencies. Under the campaign, citizens, educational institutions, government offices, and private organizations are encouraged to hoist the national flag on their premises and homes on Independence Day and participate in campaign-related activities. Public participation The Har Ghar Tiranga campaign saw participation from citizens, educational institutions, government departments, the armed forces, public sector undertakings, and private organizations across the country. The campaign encouraged citizens to hoist the national flag at their homes, participate in the Selfie with Tiranga initiative, and register their participation on the official portal. The campaign received widespread public participation every year. Reception The Har Ghar Tiranga campaign received widespread public participation and media coverage at the national level. Government institutions, educational institutions, public enterprises, and citizens participated in large numbers in various states. National and regional media prominently covered the campaign's activities, public participation, and Independence Day events. See also 75th Anniversary of Indian Independence Flag of India Flag Code of India Independence Day (India) Ministry of Culture (India) MyGov Amrit Bharat Station Scheme References