This is a list of mascot fictional characters used to market a brand of alcoholic beverage in advertisements and promotions.
CharacterProductYears usedNotes Bacardi Bat Bacardi rum 1862 An iconic symbol that is instantly recognizable to rum drinkers globally.Beefeater Gin1876 Bud Ice penguin Bud Ice beer 1996 known for ominously singing "Doo-be-doo-be-doo..." Spuds MacKenzie Bud Light beer 1987–1990 Described as hip by drunks. Johnny, the Bud Light guy 1995 known for catchphrase "I love you, ma-a-a-n!"; played by Rob Roy Fitzgerald Bud Knight 2017–20192023 Budweiser Frogs Budweiser beer 1995 One frog says "Bud," another says "weis," and a third says "er." This is often repeated throughout the company's ads, in that order. Frank and Louie, lizards 1998 main adversaries to the Budweiser frogs. Budweiser Clydesdales 1930s–present usually pulling a hitch of Budweiser with a Dalmatian riding in it. Also appear playing football against each other. Joe Camel Camel cigarettes 1987–1997 Captain Morgan rum 1944–present based on Sir Henry Morgan Mabel the waitress Carling Black Label beer 1950s played by Jean Goodspeed (1951 through mid-1950s) Coors Light Twins Coors Light beer played by the Klimaszewski TwinsGuinness ToucanGuinness beer1928–presentin his creative interpretation, to balance a glass of Guinness beer on its nose. Hamm's Beer bear Hamm's Beer debuted 1952 Elephant and Bartender Jax Beer late-1950s and voiced by Mike Nichols and Elaine May Frank Bartles and Ed Jaymes Bartles & Jaymes wine coolers 1985–1991 played by David Joseph Rufkahr (Bartles) and Dick Maugg (Jaymes)Jägermeister deerJägermeister liquer1934 Keith Stone Keystone Light beer 2009–present played by Mitchell Jarvis Willie the Kool penguin Kool cigarettes debuted 1930s Little old winemaker Italian Swiss Colony wine 1960s played by Ludwig Stössel, voiced by Jim Backus Marlboro Man Marlboro cigarettes debuted 1954 Wayne McLaren died in 1992 of lung cancer David McLean, died in 1995 of lung cancerDick Hammer, died in 1998 of lung cancerEric Lawson died in 2014 of COPDRobert "Bob" Norris, died 2019 (natural causes, was actually a non-smoker; did 12 years until decided to end the role because he didn’t want his children to smoke) The Miller Lite Beer Refs Miller Lite beer 2004–present portrayed by Reggie Miller, Luke Wilson, and J.J. Watt. The Swedish Bikini Team Old Milwaukee beer 1991 Wade BoggsPabst Blue Ribbon beer1983 Schlitz Malt Liquor bull Schlitz Malt Liquor 1933 the blue bull which has been Schlitz's symbol of manliness.St. Pauli Girl beer1965 Bert and Harry, the Piels brothers Piels beer 1955–1960 voiced by Ray Goulding (Bert) and Bob Elliott (Harry) Harmon R. Whittle Red White & Blue Beer 1980s Wild Turkey (bourbon) 1940
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