"Dead Fresh" is a song by American rapper Lil Baby, released on July 17, 2026 through Quality Control Music and Motown. It was produced by Pharrell Williams, who first premiered the song at Louis Vuitton's Spring-Summer 2027 Men's Show in June 2026.
Content Lyrically, the song finds Lil Baby reflecting on his rise to success from humble beginnings, while also celebrating the lifestyle that comes with it, including luxurious fashion and jewelry.
Music video An official music video was released on July 20, 2026. Directed by Kid Art, it features scenes set on a golf course, tennis court and the front row of a fashion show, along with high-end cars. Lil Baby sports clothing from various high fashion and streetwear brands, such as Victor Victor x Eric Emanuel, Prada, Jacquemus, Bottega Veneta, Louis Vuitton, Gucci, Balenciaga, Miu Miu, Diesel, Kenzo, Supreme and Mattias Gollin.
Charts + Chart performance for "Dead Fresh" Chart (2026) Peakposition South Africa Streaming (TOSAC) 79
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