(Enhanced Spelling: , ) was a vernacular Malay-language women's magazine published in the Dutch East Indies (now Indonesia) between 1908 and 1912. Established by the journalist Tirto Adhi Soerjo with the support of the nationalist movement Budi Utomo, was written and edited primarily by women. Its readership and editors were spread throughout the archipelago, as well as in British Malaya, with most being members of the middle and upper classes. Contents varied, and included short stories, entertainment news, beauty tips, and family advice, as well as discussion of women's issues and domestic skills. was the first Malay-language magazine dedicated to women established by indigenous journalists in the Dutch East Indies.

History was established by the journalist Tirto Adhi Soerjo in conjunction with Budi Utomo leader and .; Tirto had written about the need for a women's press in the Dutch East Indies since 1903, with his article "" ("The Advancement of Indigenous Women") in Pembrita Betawi highlighting the contributions of women such as Kartini and Lasminingrat to the burgeoning women's movement while decrying the lack of a dedicated forum.

In 1907, Tirto established the newspapers (Forum for Noblemen) and (Torch of Justice), both of which saw positive subscriber response. These were thus followed in 1908 by , with its first edition published on 1 July. The magazine's editorial office was located in Buitenzorg (now Bogor), while its administrative offices were in Batavia (now Jakarta); printing was handled by Jav Boek, which was also responsible for . Unlike Tirto's earlier establishments, billed as "a paper of news and advertisements for the wives of the Indies"was explicitly targeted at women readers. Tirto later recalled that he had difficulty finding women contributors, having to solicit contributions from women whom he had heard were skilled writers and including respondents as members of the editorial team.

In 1909, to commemorate the birth of Princess Juliana, assembled an annotated album of subscribers and presented it as tribute. Later that year, the magazine received a gift from Emma, the Queen Mother and former Queen of the Netherlands, to support its activities,; citing the magazine's contributions to the development of indigenous women. The magazine announced its intention to use the gift to establish a library. To expand its reach, in mid-1909 requested that the colonial government include copies in school libraries. Though this was not granted, at several points the publication received support from the colonial authorities.

In 1911, established a free school in West Java to teach batik-making and cooking. Later that year, began to experience financial difficulties. It was closed in 1912, the same year that Tirto was imprisoned by the colonial regime after incurring significant debts. Previously, he had been sentenced to exile on several occasions due to his writings in Medan Prijaji.

has been identified as the first Malay-language women's magazine established by indigenous journalists in the Indies. It was followed by numerous women's magazines, including (Women's Voice) and Soenting Melajoe (Malay Headdress) in 1912 and (Guide for Wives) in 1918.; Several editions of are likely lost. A study by the Indonesian press studies scholar Maman S. Mahayana was unable to locate any editions published before 15 January 1909, the earliest date committed to microfilm at the National Library of Indonesia.

Contributors and readers

Beginning with its first issue, which identified seven editors-in-chief and nine editors, was produced and edited primarily by women throughout Java and Sumatra.; These women were mostly of European, Eurasian, or indigenous heritage, and came from diverse backgrounds; editors included teachers, members of the nobility, and family members of political leaders. Most were of high social status, and had received an education at schools run by the Dutch colonial government. Editors included Laura Elmensdrop Staal of Buitenzorg, S. N. Norhar Salim of Fort de Kock (now Bukittinggi), Raden Ayu Mangkoedimedjo of Yogyakarta, and Tirto's first wife Raden Ayu Siti Habiba.

Readers of were predominantly from the upper and middle classes, and included the wives of regents (bupati) and sultans, as well as colonial officials and members of the Chinese community. Letters to the editor indicate that they were spread throughout the archipelago, including Java and Sumatra as well as Sulawesi, the Maluku Islands, and Borneo. Readership was also found in British Malaya (now Malaysia), including Malacca and Johor. Readers were invited to submit their contributions to the magazine. These submissions were not required to be in Malay; according to magazine policy, submissions in Javanese, Sundanese, Dutch, German, French, and English would be considered, with translation into Malay handled by the editorial team.

Contents and description was published twice a month, with subscriptions priced at 1.25 gulden per three months or 5 gulden per year. Issues averaged ten to fifteen pages in length, with covers on yellow paper and pages on white paper. Content varied, and included short stories, entertainment news, beauty tips, and family advice; the first issue, for example, included articles on batik in Yogyakarta, puddings, and knitting. As the magazine was open to reader submissions, several articles responded to earlier contribution, creating a dialogue and allowing an exchange of ideas. Articles were written in vernacular Malay, the lingua franca of the Indies.

Generally, urged women readers not to restrict themselves to harmful adat (customary practices). One article, written by M. Wirjo Wijhto of Sumenep, urged women to be willing to challenge husbands when they make mistakes and to recognize their equal standing,; while another by Red S.M. and Sitisundari highlighted the dichotomy between women's marginalized place in society and their important role in raising future generations. A 1909 article in the Zutphensche Courant thus credited for providing the first impetus for women's emancipation in the Dutch East Indies. At the same time, a January 1909 article identified housekeeping, saving money, cooking, and raising children as skills useful for women, and multiple articles focused on the practical application of domestic skills.

Some articles in discussed women's experiences in the Indies, as well as topics related to women's lives in the colony, including the establishment of new schools and a Budi Utomo congress on women's issues. One article explored a women's school that had been established by a Japanese conglomerate, concluding with the question of when a corporation in the Indies would take similar steps to promote women's development. A column provided readers with an introduction to the Dutch language, which was framed as the language of science.

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