Shopsense Retail Technologies Limited, operating under the brand name Fynd, is an Indian public software technology company headquartered in Mumbai, Maharashtra. Founded in 2012, the company develops retail technology software, e-commerce infrastructure, and enterprise applications.
History The company was established in September 2012 by Farooq Adam and Sreeraman Mohan Girija. Its initial products were interactive in-store digital touchscreens designed for browsing product catalogues within physical retail locations.
In 2015, the company rebranded as Fynd and changed its business model to focus on offline-to-online inventory integration, developing an online marketplace interface and an inventory application for physical stores.
In August 2019, Reliance Retail Ventures Limited, a subsidiary of Reliance Industries Limited, acquired an 86.69% majority stake in the company for ₹295.25 crore (approximately US$42.33 million). In September 2021, the company transitioned from a private entity to a public limited structure.
In 2022, Fast Company magazine listed the company ninth on its annual ranking of firms in the Asia-Pacific region. By late 2024, the company's network included approximately 2,300 brands.
Products The company develops and sells software-as-a-service (SaaS) products for retail management. Its primary software suite includes tools for point-of-sale systems, inventory management, logistics tracking, and e-commerce storefront development.
The company also produces business automation software, including tools for data pipeline management, customer support, and three-dimensional product visualization. In 2026, it introduced "Fynd Create," a platform integrating design tools, production planning functions, and automated product imagery generation.
Funding The company raised seed funding from Kae Capital and angel investors. In 2017, it raised approximately US$4.6 million in a Series B round led by IIFL and Rocketship VC. In March 2018, it raised US$9.1 million in a Series C round led by Google. In August 2019, Reliance Industries completed its acquisition of the company.
Operations and partnerships In May 2024, Fynd launched a pilot programme with Reliance Retail on the Open Network for Digital Commerce (ONDC) network. In August 2024, the company partnered with payment gateway provider PayU to embed digital payment processing into its merchant storefront infrastructure. In June 2025, Fynd entered a logistics partnership with Shiprocket to integrate shipping and delivery verification systems for direct-to-consumer merchants.
In 2024, Fynd established operations in Dubai to offer its omnichannel commerce platform to retailers in the Gulf Cooperation Council region. The company subsequently entered the South African market through an integration partnership with Surtee Group. In November 2025, Fynd launched operations in the United Kingdom.
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