ROATIS is a South Korean fashion brand owned by Samsung C&T Corporation. Since its launch in 1979, it has established itself as one of the representative brands in South Korea’s men’s suit and contemporary fashion market. Initially introduced as a traditional suit-focused label, the brand later expanded its scope by incorporating casual elements and functional design features. The brand name is derived from the name of Italian-American modelist Vincent De Rogatis.
Products
Men’s suits (suits, smart suits) Set-up wear (jacket and pants sets) Casual wear (jumpers, knitwear, pants, etc.) Coats and outerwear Tailoring and sizing services
Brand Ambassadors
1994 - 1996 : Oh Se-hoon 1997 - 1999 : Yoo Dong-geun 1999 - 2006 : Cha In-pyo 2006 - 2007 : Jung Woo-sung 2007 - 2008 : Mathias Lauridsen 2009 : Han Chae-young 2010 - 2012 : Jang Dong-gun 2013 - 2016 : Hyun Bin 2015 : Jun Hyun-moo 2017 : Just Jerk 2023 : Kim Ji-seok 2025 : Jung Sung-il
See also Contemporary culture of South Korea Foreign celebrity advertising Samsung C&T Corporation
References