Ali Fassi-Fihri (; 22 February 1955 – 10 May 2026) was a Moroccan civil servant and business executive.

Fassi-Fihri served as director general of the from 2001 to 2011, and of the from 2008 to 2011. From 2009 to 2013, he was president of the Royal Moroccan Football Federation.

Fassi-Fihri died on 10 May 2026, at the age of 71.

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