Infinity Vision is a certification program created by the Walt Disney Company to inform audiences that premium large format (PLF) theaters have met certain technical standards, including featuring large screens, premium immersive audio, and certain brightness levels. According to Disney, there are 75 Infinity Vision-certified PLF theaters in the United States and 300 internationally . The program began in September 2026 with the re-release of Avengers: Endgame (2019), Avengers Endgame: Encore.
History In April 2026, during CinemaCon, the Walt Disney Company announced that they would collaborate with global theatrical exhibition partners on a new certification program called Infinity Vision. The certification would indicate certain technical standards were met, such as screen size, laser projection, and premium immersive audio, and is a step towards helping unify premium theatrical standards globally. Special offerings would also be available to theaters and audience, with participating theaters receiving marketing support and the ability to use the Infinity Vision branding. The first film released under the program was the September 2026 re-release of Avengers: Endgame (2019), Avengers Endgame: Encore. , there are 75 Infinity Vision-certified PLF theaters in the United States and 300 internationally, according to Disney. By late June 2026, Disney had received over 7,500 applications from exhibitors to have their screens certified. In September 2026, Andrew Cripps, Disney's head of theatrical distribution, announced that at least two exhibitors were making "active pushes" to upgrade theaters to become certified, including Cinemark theaters in Latin America.
Natalie Holt, who composed the score for Marvel Studios's Disney+ series Loki (2021–2023), composed the Infinity Vision fanfare.
Technical specifications In order for a theater to become certified for Infinity Vision, they must meet, at minimum, the following standards:
A screen width of at least Dolby Surround 7.1 sound system or an immersive sound system, such as Dolby Atmos Brightness levels reaching either 14 footlamberts in 2D or 6 footlamberts in 3D
Fully immersive 4D and/or panoramic exhibition formats can also qualify for Infinity Vision certification.
Films Avengers Endgame: Encore – September 2026 Avengers: Doomsday – December 2026
Reception Many commentators felt Infinity Vision was created as a response to Dune: Part Three (2026), which releases the same day as Doomsday, having three weeks of exclusive access to IMAX screens.Attributed to multiple sources:
IMAX CFO Natasha Fernandes said the company viewed Infinity Vision as "a marketing play" for this reason. The Hollywood Reporters James Hibberd predicted that Infinity Vision would not be mentioned again after Doomsdays release.
Following Endgame Encores initial weekend opening, where the film played on 1,300 Infinity Vision screens, 43% of the total screens, and earned $13.5 million, 52% of the total weekend gross, Brian Welk of IndieWire felt those numbers were "exactly what [Disney] want to see and evidence that the branding" would continue to have an impact, believing Disney would continue using the branding for other films after Doomsday.
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