Mackenzie Ian Anderson, known professionally as phreshboyswag (stylised in lowercase), is a British rapper and record producer. He had previously been a member of American rapper Xaviersobased's collective 1c34.
British magazine The Face, labeled Anderson's single "Inspire" as a "jerk anthem". In 2023, he released his debut album Rock Bottom, followed by his second album VIP.
Career Anderson began his career in London, England. However, he shortly moved to New York City where he joined American rapper Xaviersobased's collective 1c34. According to music journalist Samuel Hyland, Anderson was later scheduled for a sold-out show in Bushwick, Brooklyn, but removed from the bill due to an online controversy.
In 2023, Anderson released his debut album Rock Bottom, which according to Hyland featured "dystopian jerk beats, cooked up by snare-happy nihilists like Clay10 and ss3bby." The album cover artwork featured actress Chloe Cherry smoking marijuana with an Instagram filter. The song "Hottie" was featured on Pitchfork's head of editorial content and co-founder of No Bells blog Mano Sundaresan's list of "favorite songs of 2023".
New York magazine The Fader labeled him as a "key moment" in the rise of the UK underground rap scene, stating that he was more associated with the New York jerk revival than the London music scene.
In 2024, music journalist Kieran Press-Reynolds, writing for British magazine The Face, labeled Anderson's song "Inspire" (2023) as a "jerk anthem". That same year, 1c34 had cut ties with the rapper after abuse allegations circulated online. The Fader stated that Anderson had incorporated elements of the indie sleaze aesthetic. Trill magazine credited Anderson with popularizing the aesthetic in the 2020s underground rap scene. Anderson has been affiliated with the London rap collective Dogworld.
According to Pitchfork, American rapper Nettspend had featured Anderson on a song which made use of a beat later found on Xaviersobased's 2024 mixtape With 2 on the track "what zit tooya".
Influence British rapper Fakemink cited Phreshboyswag as an influence.
American rapper OsamaSon has been involved in beef with Phreshboyswag and then referenced him on his song "Waffle House" from his 2025 album Jump Out.
In an article about the Marxist TikTok meme account thomasankarafan, music journalist Kieran Press-Reynolds cites a video of rappers Xaviersobased and Phreshboyswag dancing in "giddy circles" as a commenter asks "Is Phresh Trotsky?"
Discography
Albums TitleAlbum detailsRock Bottom Released: April 10, 2023 Label: Self-released Format: Digital download, streamingVIP Released: May 10, 2024 Label: Self-released Format: Digital download, streamingparty boy Released: June 23, 2026 Label: Self-released Format: Digital download, streaming
EPs TitleEP detailsi have really bad attachment issues Released: March 1, 2023 Label: Self-released Format: Digital download, streamingphreshboyxpo with jtxpo Released: 2023 Label: Self-released Format: Digital download, streamingmy autumn diary 🍂📚 Released: September 17, 2024 Label: Self-released Format: Digital download, streaming
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