William Jenkins is an American photography curator and educator. He organized the 1975 exhibition New Topographics: Photographs of a Man-Altered Landscape at the George Eastman House in Rochester, New York. The exhibition has been described as a turning point in the history of photography.Tate. "New Topographics." https://www.tate.org.uk/art/art-terms/n/new-topographicsMuseum of Modern Art. "New Topographics." MoMA Art Terms. https://www.moma.org/collection/terms/new-topographicsSan Francisco Museum of Modern Art. "New Topographics: Photographs of a Man-Altered Landscape." Exhibition page, July 17--October 3, 2010. https://www.sfmoma.org/exhibition/new-topographics/ The term "New Topographics," introduced in connection with the exhibition, has since been adopted as a broader descriptor for a genre of landscape photography.
Early life and education Jenkins majored in economics at St. Lawrence University, where he took photography workshops taught by Minor White and Paul Caponigro. He later earned a master's degree at the Visual Studies Workshop, affiliated with the State University of New York at Buffalo.Society for Photographic Education. "William Jenkins." SPE West Chapter Conference speaker biography, November 2016. https://www.spenational.org/conferences/hunting-gathering-trends-in-photo-books-and-image-archives-west/speakers/william-jenkins
Career at George Eastman House Jenkins began working at the International Museum of Photography at the George Eastman House in Rochester, New York, where he eventually became Curator of Twentieth-Century Photography. He left in 1979 to join the faculty of Arizona State University.
New Topographics exhibition
New Topographics: Photographs of a Man-Altered Landscape was held at the International Museum of Photography at George Eastman House from October 14, 1975, to February 2, 1976.Mary Statzer, "Introduction," in Photography into Sculpture (Berkeley: University of California Press), ISBN 978-0-520-96328-3. https://content.ucpress.edu/chapters/12729.intro.pdf The exhibition presented artists who depicted the built, or human-made, environment in a detached manner. Jenkins selected eight American photographers: Robert Adams, Lewis Baltz, Joe Deal, Frank Gohlke, Nicholas Nixon, John Schott, Stephen Shore, and Henry Wessel Jr., and also included the German couple Bernd and Hilla Becher, who were then teaching at the Kunstakademie Düsseldorf and whose work had been brought to Jenkins's attention by the Sonnabend Gallery in New York.Julie Anand, "Natural Historians of the Industrial Landscape," Issues in Science and Technology 37, no. 2 (2021): 62--71. https://www.jstor.org/stable/27092031Smarthistory. "New Topographics." https://smarthistory.org/new-topographics/ The exhibition included 168 photographs.
Jenkins organized the exhibition in consultation with Joe Deal, who served as exhibitions manager at the Eastman House. Not all of the participating photographers agreed with the exhibition's title, and some expressed reservations about its premise."New Topographics." Frieze. https://www.frieze.com/article/new-topographics Jenkins later stated that he wished he had included Ed Ruscha in the exhibition, as it "would have fleshed out that part of it that's not quite so photographic."
In his catalog essay, Jenkins referred to Ed Ruscha's photobooks of the early 1960s, writing that the pictures were "stripped of any artistic frills and reduced to an essentially topographic state, conveying substantial amounts of visual information but eschewing entirely the aspects of beauty, emotion and opinion."William Jenkins, "Introduction," in New Topographics: Photographs of a Man-Altered Landscape (Rochester: International Museum of Photography at George Eastman House, 1975), p. 5. Cited in Cécile Whiting, "The Sublime and the Banal in Postwar Photography of the American West," American Art 27, no. 2 (2013): 44--67. https://doi.org/10.1086/673109 He also drew connections to the tradition of nineteenth-century topographic survey photographers such as Timothy O'Sullivan and William Henry Jackson.
Critical reception The exhibition received mixed to negative responses from some contemporary critics and visitors. Reviews described the photographs as "dull" and "flat," highlighting a perceived disconnect between the exhibition's aesthetic and prevailing expectations for landscape photography. Its focus on parking lots, tract housing, and industrial buildings, rather than traditional scenic subjects, was seen by some critics as anticlimactic or contrary to established norms.New Topographics 1975: Exhibition That Changed Photography. Aesthetics of Photography, November 2025. https://aestheticsofphotography.com/new-topographics-1975-the-exhibition-that-redefine/
The label "New Topographics photographers" was considered misleading and objectionable by some of the participants themselves. Jenkins's characterization of the photographs as "neutral" and without style was also debated, with critics arguing that the work conveyed implicit political meanings.Suzaan Boettger, "Whispers and Cries: Photographic Evocations of the Anthropocene," Depth of Field 7, no. 1 (December 2015). https://depthoffield.universiteitleiden.nl/0701a02/ Several of the participating photographers expressed ambivalence about Jenkins's claims of objectivity and neutrality; Robert Adams later stated that autobiography and metaphor were essential elements of a landscape photograph that Jenkins's framing had understated.Wendy Cheng, "'New Topographics': Locating Epistemological Concerns in the American Landscape," American Quarterly 63, no. 1 (2011): 151--62. http://www.jstor.org/stable/41237535 Because the exhibition was held at a relatively remote location with limited attendance, some scholars have noted that it did not immediately accelerate the careers of its participants.
Legacy Recognition of the exhibition's significance developed gradually, particularly during the 1980s and 1990s as its influence on subsequent photographers became more widely acknowledged. By the 2000s it had come to be regarded by some critics as one of the most influential photography exhibitions of the twentieth century.NPR. "New Topographics (Redux)." June 2009. https://www.npr.org/sections/pictureshow/2009/06/topographics.html
In 2009, a large-scale restaging of the exhibition was organized at the Center for Creative Photography in Tucson, followed by presentations at the George Eastman House, the Los Angeles County Museum of Art, and the San Francisco Museum of Modern Art, among other venues, on an eight-city international tour.Leah Ollman, "LACMA Traces Photography's New Topographics Movement," Los Angeles Times, November 15, 2009. https://www.latimes.com/entertainment/arts/la-ca-photos15-2009nov15-story.html The exhibition subsequently traveled internationally, appearing at the Nederlands Fotomuseum in Rotterdam in 2011 and later at the Bilbao Fine Arts Museum in Spain. A scholarly catalog edited by Britt Salvesen and Alison Nordstrom and published by Steidl (Göttingen, 2009) accompanied the restaging.
The term "New Topographics" has since been adopted as the name for a broader photographic genre. Jenkins has said he remains "kind of mystified" by the way the exhibition continues to influence landscape photography. The exhibition has been described as an important influence on later developments in landscape photography, including in Europe.Gisela Parak, "From 'Topographic' to 'Environmental' -- A Look into the Past and the Presence of the New Topographics Movement," Depth of Field 7, no. 1 (December 2015). https://depthoffield.universiteitleiden.nl/0701a02/ The work of the Düsseldorf School of Photography, sometimes referred to as the "Becher School," including Andreas Gursky, Candida Höfer, Thomas Ruff, and Thomas Struth, has been associated with a comparable aesthetic. This influence is generally understood to have been mediated through Bernd and Hilla Becher, who taught at the Kunstakademie Düsseldorf and introduced aspects of the exhibition's approach to their students.Stephen Shore, interview by Tom McGlynn, Brooklyn Rail, March 2018. https://brooklynrail.org/2018/03/art/STEPHEN-SHORE-with-Tom-McGlynn/ Scholars have noted that a direct influence of the exhibition on the Düsseldorf School, independent of the Bechers, has not been conclusively established. The exhibition has also been described as a turning point in postwar photography.
Teaching Jenkins joined the faculty of the School of Art at Arizona State University in 1979, where he taught photography as well as courses in speaking and writing about photographs. He is Emeritus Professor at ASU's Tempe campus.Arizona State University. "William Jenkins." ASU faculty profile. https://search.asu.edu/profile/108820 He was recognized as an Honored Educator by the Society for Photographic Education at its West Chapter conference in November 2016. He continues to photograph around his Tempe neighborhood, though constrained by mobility issues, using his smartphone, and posting the results to social media.
Curatorial philosophy
Jenkins opened his catalog essay for New Topographics with the declaration that "there is little doubt that the problem at the center of this exhibition is one of style." He described the work as embodying a form of topographic neutrality, conveying visual information without the imposition of beauty, emotion, or opinion.William Jenkins, "Introduction," in New Topographics: Photographs of a Man-Altered Landscape (Rochester: International Museum of Photography at George Eastman House, 1975), p. 5. He characterized the exhibition's viewpoint as "anthropological rather than critical, scientific rather than artistic," stating that its purpose was "simply to postulate, at least for the time being, what it means to make a documentary photograph." He also addressed photography's relationship to truth, writing that "it is precisely photography's pretence of truthfulness, its assertion of accuracy that gives it the ability to mislead so effectively."Martine Hamilton Knight, "New Topographics: Man-Altered Landscapes Become Machine-Altered Landscapes: An Examination of AI Generative Images," published online October 14, 2025. https://doi.org/10.1080/1051144X.2025.2569017 By invoking the term "topographic," Jenkins linked the work to nineteenth-century survey photographers such as Timothy O'Sullivan and William Henry Jackson.Places Journal. "New (and Old) Topographics," March 2010. https://placesjournal.org/article/new-and-old-topographics/
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