This is a list of Super Bowl commercials that played during the 1990s. This article does not list advertisements for a local region or station (e.g. promoting local news shows), pre-kickoff and post-game commercials/sponsors, or in-game advertising sponsors and television bumpers.
1990 (Super Bowl XXIV) Product typeProduct/titlePlot/notesCarChrysler "Lee Iacocca"Lee Iacocca talks about the guaranteed rebate offered for all Chrysler vehicles.Nissan "Turbocharged Dream"A Nissan 300ZX Turbo is challenged by a sportbike, racing car and a jet fighter respectively. Directed by Ridley Scott – slide 9 of 10Credit cardAmerican Express "The Race"Paul Newman races a top-fuel dragster on a mini-bike.ClothingNike "Announcers"InsuranceNew York Life "Friends"Thanks to being friends with a life insurance agent from New York Life, the next generation of family members are insured.RestaurantMcDonald's "Homer Alaska"McDonald's "Saving the Universe"SecurityMasterlock "Lock Abuse"People are unable to break into various locations due to each location being secured by a Masterlock lock. Also aired during Super Bowl XXIIISoft drinkCoca-Cola "Generations Hilltop Reunion"Diet Pepsi "Joe Montana Challenge"Joe Montana offers any celebrity that has appeared in a Diet Coke commercial, to take a blind taste test and see which tastes better, Diet Pepsi or Diet Coke.TelecommunicationsGTE "Forget"GTE Workers run through a tunnel like football players. Promotes the company providing the official telecommunications system for the Super Bowl Cast: Dick Enberg & Bob Lilly
1991 (XXV)
1992 (XXVI) Product typeProduct/titlePlot/notesAirlinesUSAir "Where Are We?"A father takes his son to a field watch a USAir airliner fly over.BeerBudweiser "Dan Marino"Anti-drunk driving PSA starring Dan MarinoBudweiser "Scott Pruett"Anti-drunk driving PSA starring Scott PruettCarHyundai "Take a Stand""While the song "Stand by Me" by Ben E. King plays, the narrator describes the company's ValueCare maintenance planIsuzu "Car/Rent"In a perfect world, everyone would have a Ferrari Testarossa or beachfront property. However, this commercial world has people putting stuff on their budgets that would leave little room for car and rent. Luckily, the Isuzu Rodeo exists for such people.ClothingAir Jordan "Hare and Air Jordan"After having trouble sleeping due to a basketball game taking place above him, Bugs Bunny recruits Michael Jordan to get his revenge. Would become the inspiration for the 1996 feature film, Space Jam.Bugle Boy "Golf Course"While golfing, a man's friends criticize him for "spending time" with his wife instead of golfing with them.Reebok "Dan and Dave"A five-part saga of two runners who hope to compete in the 1992 Summer Olympics in Barcelona.ElectronicsMagnavox "Go Away"Actor John Cleese displays a number of the company's latest electronics. As the ad progresses, Cleese appears on the screen or lens of each subsequent product, with some of the Johns becoming increasingly frustrated.Fast foodMcDonald's "The Foods You Want"The ad describes how McDonald's treats you how you want to be treated, and it ends with the slogan "What you want is what you get."FilmA Few Good MenTV promoAladdinBasic InstinctBatman ReturnsThe BodyguardBram Stoker's DraculaCool WorldHome Alone 2: Lost in New YorkHoney, I Blew Up the KidLethal Weapon 3Sister ActStop! Or My Mom Will ShootWayne's WorldSecurityMaster Lock "Opera"Montage of more ne'er-do-wells trying and failing to break through locks made by Master LockSoft drinkPepsi "Cindy Crawford"Two boys watch Cindy Crawford drive up to a vending machine and drink a can of Pepsi.Pepsi "Billboard"This four-part ad describes the fictional narrative of how Pepsi created its new slogan, "Gotta' Have It." In the first 30-second advertisement, a farmer drives his truck off the road and into a Pepsi billboard. The accident conveniently leaves the phrase, "Choice of a New Generation" cut-out as if by hand. In the second advertisement, townspeople are interviewed to describe their feelings about the new Pepsi movement. People gather by the hundreds in an event mimicking the iconic Woodstock festival. In the third advertisement, celebrities including Regis Philbin, Yogi Berra, and Jimmy Connors comment on the popularity of Pepsi, and by the commercial's end, a new slogan is discovered: "Gotta' Have It." The fourth advertisement is in the style of a news report, and it notes the sightings of Pepsi billboards across the country.
1993 (XXVII) Product typeProduct/titlePlot/notesCarHonda Prelude "Slingshot"The ad was produced by RPA. A 190-horsepower Prelude VTEC goes in reverse and speeds forward like a slingshot.Lincoln "Highlight Film"Promoting the Lincoln Mark VIII. Rather than being an advertisement for the car, the narrator tells the viewer to think of the 30-second spot as a highlight film. Several football broadcast techniques like Instant Replay and Slow Motion are used in the ad.Oldsmobile "100,000 Mile Drive"Consumers give there testimonials on the advantages that came from driving their Oldsmobile Achieva for 100,000 miles.Subaru Impreza "Teaser"The ad was produced by Wieden+Kennedy. six different commercials are used to describe the new Impreza: 1. The Honda Civic has a 3-Channel ABS but the Impreza has a 4-Channel ABS. 2. The Impreza has less trouble starting in cold weather conditions than the Honda Civic by not having a distributor. 3. With a new EJ18 horizontally opposed engine the Impreza does well cornering and has a better weight distribution than the Honda Civic. 4. The Impreza Suspension gives a smoother ride than a Honda Civic which has a double wishbone suspension.
5. The Impreza TCU is linked with the ECU to provide seamless shifting. 6. The Subaru passenger car has 93 percent of registrations for the last decade which are still on the road, according to the 1991 R.L. Polk & Company Passenger Car Registration Report.
Narrated by Kirstie AlleyClothingLee "Inhale"A man tries to suck in his stomach to button up his jeans and accidentally inhales his pet canary.Lee "The Date"A young woman in her bedroom upstairs wearing a white cap sleeved leotard or bodysuit as a top sees her date (Alan Cumming) pulling up. She struggles to get into jeans rolling her hips and jumping up and down while trying to pull on her jeans. Her date sees the silhouette of her through her window and gets excited. As she continues to struggle to get into her jeans she gets one foot tangled in cord of floor lamp then the other and falls into a mannequin. The mannequin lands on top of her and the lights goi out. The guy seeing this thinks she is fooling around with another guy.FootwearNike "Hare Jordan"Marvin the Martian takes all the Air Jordans on earth and challenges Michael Jordan and Bugs Bunny to a game of basketball with the fate of the earth at stake. The commercial was the inspiration for the movie Space Jam.ElectronicsMagnavoxRestaurantMcDonald's "Showdown"Michael Jordan and Larry Bird play an outrageous game of Horse. The prize: A Big Mac.RetailServiStar "Neighbor"Promotes the hardware store as being a good neighbor with good advice, complete with a jingleTireGoodyear "Indy"An IndyCar tests in the rain, at the Michigan International Speedway, using Goodyear Eagle Performance street tires.Goodyear "Water Skiing"Thanks to the car being supplied by Goodyear Aquatred Tires, a duo waterskies on less than an inch of water while being towed by the car with the tires on it.
1994 (XXVIII)
1995 (XXIX) Product typeProduct/titlePlot/notesAirlinesContinental Airlines "Bake Sale"USAir "Earth"AnalgesicDimetapp "Tingles"Imodium A-D "The Long Commute"Tylenol "Family Relief"BeerBud Light "Chimp"Bud Light "Dog Show"Budweiser "Bud Bowl VII"Budweiser "Drag Racer"Budweiser "Frogs"Three frogs are sitting in a swamp sounding out different syllables until they finally croak the name "Budweiser"Budweiser "It Has Always Been True"Budweiser "Wild Horses"CandySnickers "Rich Espinoza"Snickers "Tab Ramos"CarDodge "We Looked"Ford "The Big Game"Ford "Truck Football"Honda "Grow Up"The ad advertises the Honda Odyssey mini-van and features the artwork of Keith Haring. Narrator Jack Lemmon tells the viewer that despite growing up, getting a job, getting married, and having kids doesn't mean that the viewer has to settle for a regular mini-van. It was the first of three ads which Honda aired back-to-back-to-back in the 4th quarter.Honda "Joys of a Mini-Van"Jack Lemmon talks about some the "joys" of the mini-van, including the big sliding door, the heavy removable third row seat, and the rear windows that don't roll down. He then talks about the features that Honda Odyssey has which other mini-vans do not; such as having four doors and a fold away rear seat. As with the "Grow Up" spot, Keith Haring's artwork is featured. It was the last of the three ads which Honda aired back-to-back-to-back in the 4th quarter.Honda "Spy Chase"The ad parodies the James Bond movies; a couple in a Honda del Sol is being chased by a helicopter. Right as the helicopter catches up to the del Sol, the villain in the ad jumps on top of the roof and begins attacking the car. The tuxedo-clad driver reacts to this, by releasing the detachable roof of the car with the villain on top of it. It was the second of three ads which Honda aired back-to-back-to-back in the 4th quarter.Isuzu "Paris-Dakar"An Isuzu Trooper drives through a village in Morocco, in nod to the Paris-Dakar RallyJeep "Driveaway"Jeep "Snow Covered"The ad was produced by Bozell. The commercial features something tunneling beneath the snow, crossing a vast and desolate mountain range, bathed in the multicolored glow of the setting sun. The tunneling object is never exposed and actually remains undefined until the last seconds of the ad, when we see twin taillights light up at a partially submerged stop sign and then turn left. The car is only identified as a Jeep on the final title card that flashes across the screen The commercial first aired during the opening ceremonies of the 1994 Winter Olympics. Although the ad was recognized for its remarkable special effects, many of which eschewed CGI in favor of practical setups, it has been most credited for its approach to the Jeep brand as a whole. While most ads only receive major airplay for a few months, "Snow Covered" was shown for most of a decade after its release. The Snow Covered ad was awarded with the prestigious Grand Prix award in the section Film Lions at the Cannes Lions International Advertising Festival in 1994, becoming the first auto ad to ever do so. It beat Cup Noodles sequels "Hungry?", Quetzalcoatlus, and Uintatherium which were produced by Hakuhodo. Before that, the ad aired during Super Bowl XXIX.Toyota "Clouds"Car rentalThrifty "Prehistoric Times"Credit cardAmerican Express "Lost At Sea"ClothingLee "Mannequin"Lee "Support Group"Lee "Vibrating Store"Nike "Stanley's Speech"Stanley Craver (Dennis Hopper) gives a speech about his love for football, parodying the opening of the 1970 film, PattonNo Fear "Rodeo"The commercial features nine-time world champion rodeo cowboy Ty Murray (It aired later during the 1995 Indianapolis 500).Exercise equipmentSoloflex "Men"Soloflex "Women"FoodDoritos "Mario Cuomo and Ann Richards"Doritos "Player Poet"Lays "Scouts"Pork "The Most Popular Meat in the World"Rold Gold "Sparky"Financial servicesThe Principal Financial Group "Reason"The Principal Financial Group "Topic"Luxury vehiclesBMW "Boring"Lexus "Chase This"Lincoln "Perfect Balance"MailFedEx "Just Warming"MultivitaminCentrum "More"Motor oilQuaker State "4x4"Personal careGillette "Microfins"PetroleumExxon "People Stopping By"Sunoco "The Blue Button-Down Shirt"RestaurantBurger King "Car Salesman"A used car salesman gives a hard sell pitch to the viewer for the Whopper Soundtrack: Spanish Flea by Herb Alpert & the Tijuana BrassTaco Bell "Border Lights"Satellite televisionPrimeStar