The thirteenth season of the Argentine version of the television reality show Gran Hermano, subtitled as Gran Hermano: Golden Generation (Generación Dorada in Spanish), was announced on 22 June 2025 by Telefe, with Santiago del Moro continuing as the show's host.

The show follows a group of contestants (known as HouseGuests), who live in a house together while being constantly filmed and having no communication with the outside world as they compete to win a grand prize. Each week, the HouseGuests compete in a Head of Household (HoH) competition which gives them immunity from nominations and the power to save one of the nominees up for eviction. On eviction night, the audience votes to evict one of the nominees.

The season premiered on 23 February 2026 on Telefe. This season features a mix of celebrities, former HouseGuests and new contestants and marks the 25th anniversary from the show's premiere back in 2001. The two night finale event is set to air on 14 and 16 September 2026, where the series will finish after 206 days. On 13 September 2026, Gran Hermano was renewed by Telefe for a fourteenth season.

Solange Gomez was crowned the winner of the season, with Yisela Pintos as the runner-up.

Format The show follows a group of contestants, known as HouseGuests, who live inside a custom-built house outfitted with cameras and microphones recording their every move 24 hours a day. The HouseGuests are sequestered with no contact with the outside world. During their stay, the HouseGuests share their thoughts on their day-to-day lives inside the house in a private room known as the Diary Room. Each week, the HouseGuests compete in competitions to win power and safety inside the house. At the start of each week, the HouseGuests compete in a Head of Household (abbreviated as "HOH") competition. The winner of the HoH competition is immune from eviction. On eviction night, the audience vote to evict one of the nominees, and the nominee with the most votes is evicted from the house.

Format changes and additions

Mixed Vote Throughout the season, some of the voting will combined the elements of both the Vote to Evict and Vote to Save formats. After everyone has voted, HouseGuests with the most points were nominated for eviction. The public then have 24 hours to vote to save one of the nominees when the vote closes, the HouseGuests with the most votes were saved. The public decision then switched to vote to evict, where at the end of the week, the HouseGuest that receives the most votes would be evicted.

Plants Nominations In Week 2, a new nomination system was introduced to target passive, low-profile HouseGuests who do not contribute to the house dynamics. In Week 12 the twist returned, however all HouseGuests were nominated for eviction instead of a select few with two of them being evicted. In Week 19, the twist returned to be part of the mixed vote.

The Power Vote From Weeks 2 through 9, evicted HouseGuests are given the power to give one HouseGuest three votes to use during nominations. The person who received this power nominates with three, two and one points instead of the usual two and one points.

Head of Household Super Powers The HouseGuest that wins the competition, gets series of Super Powers to use during the week. + Week Head(s) ofHousehold Power Chosen 2 You must nominate one HouseGuest for eviction. Juan You must ban one HouseGuest from nominating this week. Eduardo 4 Manuel You must nominate one HouseGuest for eviction. Cinzia You must ban 11 HouseGuests from nominating. Catalina,Cinzia,Danelik,Daniela,Eduardo,Emanuel,Jennifer,Juan,Luana,Solange,Yisela 5 Martín You must nominate three HouseGuests for eviction. (Note: The three HouseGuests who are nominated for eviction, will also be banned from nominating this week.) Jennifer,Juan, 6 Martín You must nominate two HouseGuests for eviction. (Note: The two HouseGuests who are nominated for eviction, will also be banned from nominating this week.) Andrea,Jessica You must give immunity to one HouseGuest. Brian 7 NazarenoCatalinaMartín You must give two HouseGuests the power to nominate one HouseGuest for eviction as well as banning five HouseGuests from nominating. (Note: The one HouseGuest who is nominated will also be banned from nominating.) Brian,Nominates:Banned:Daniele,,Manuel,Nazareno,Yisela 8 Juan You must nominate two HouseGuests for eviction. (Note: The two HouseGuests who are nominated for eviction, will also be banned from nominating this week.) ,Martín 9 LuanaManuel You must give immunity to two HouseGuests. (Note: The two HouseGuests who are immune will not nominate this week.) Emanuel,Nazareno You must nominate one HouseGuest for eviction. (Note: The HouseGuest who is nominated for eviction, will also be banned from nominating this week.) Tamara 10 Tamara You must give one HouseGuest the power to nominate two HouseGuests for eviction. (Note: The two HouseGuests who are nominated, will also be banned from nominating this week. The HoH and the nominator will not make any further nominations as a result of this power.) Nominator:Nominates:,11Catalina You must ban two HouseGuests from nominating. Cinzia, Choose two HouseGuests to have the power to nominate three HouseGuests for eviction. , 14 Emanuel You have won an advantage for the car challenge. none You must ban one HouseGuest from competing in the car challenge. (Note: The HouseGuest who is banned from car challenge will also be banned from nominating this week.) Manuel 15 Catalina You must save one nominee and nominate another HouseGuest in their place. Saves:Nominates: 16 Sebastián You must nominate two additional HouseGuests for eviction. Alejandra,Andrea You must to void one HouseGuest's two point vote and void one HouseGuest's one point vote. (Note: The voided two point vote will be a red card, while the voided one point vote will be a yellow card.) :: 17 Matías You must ban four HouseGuests from nominating this week. Alejandra,Juan Carlos,Leandro,Mariela You must save one of the nominees. Nerea 18 You must nominate one additional HouseGuest for eviction. Charlotte 20 Juan You must ban one HouseGuest from nominating this week. (Note: The HouseGuest that is ban from nominating will not compete in the next HOH competition if they survive eviction. Furthermore, the banned HouseGuest will instantly nominate one additional HouseGuest for eviction.) Solange 22 Steffany You must ban four HouseGuests from nominating this week. Alejandra,Matías,Tamara,Yisela 23 Jennifer You can view three of your fellow HouseGuests nominations. Luana,Matías,Steffany 24 Yisela Matías,Solange,Yanina 25 Yisela You must nominate one HouseGuest for eviction. Solange You will vote with three and two points Alejandra,Mariela 26 Luana Your vote will count as doubled. Mariela 27 Jennifer You will have one additional point to nominate this week. Mariela

The Golden Phone Starting in Week 5, Gran Hermano enabled the Golden Phone. Similar to the Red Phone in seasons 11 and 12, whoever answered the Golden Phone would receive positive or negative information. The HouseGuests must answer the phone without being able to repeat it during the day and if the phone is not answered before five rings the whole house would be punished. + Week Call Message Answered by Chosen 5 1 You must choose 10 HouseGuests to not take part in the weekly party. (Note: Whoever answers the phone will also not attend the weekly party.) Andrea,,Jennifer,Jessica,Juan,,,Manuel,Nazareno,Yisela 6 2 You must choose two HouseGuests to have a romantic dinner together. Andrea, 18 3 You are nominated. (Note: Whoever answers the phone will also be banned from nominating this week. They will also choose one HouseGuest. Unaware, that the HouseGuest they choose, will receive immunity from eviction this week.) Emanuel Solange 23 4 You are banned from nominating this week. (Note: Whoever answers the phone must also choose one person (HouseGuest or Vistor). Unaware, they will be also banned from nominating this week.) Yanina Selva 26 5 Next week, you will watch all of your fellow HouseGuests nominations. Yanina (Martín) none

Housemate exchange On 8 April 2026, a housemate exchange with La casa de los famosos USA was announced. Solange Abraham is set to be swapped with Fabio Agostini from La Casa de los Famosos season 6.

The voided votes In weeks 10-27, the last evicted HouseGuest has the power to void any of the remaining HouseGuests' votes before they nominate in the Nominations Gala.

Golden Ticket During week 10, Solange was ejected from the house. As a result of this, the Golden Ticket was enabled. Gran Hermano randomly chose one evicted HouseGuest to return to the House in Solange's place. He chose Cinzia to re-enter the house. During the 13th eviction gala, it was announced that two more Golden Tickets would be given during the re-entry gala. Brian received one of those Golden Tickets while Andrea received the other ticket. Gran Hermano gave an extra Golden Ticket to Carmiña, however her re-entry was voided by Jenny as Carmiña made racial comments about Jenny while still in the house at the time. During Week 14, Gran Hermano re-enabled the Golden Ticket following Lola T.’s removal from the house for sharing information from the outside world. It was announced on Day 98 that Solange would re-enter the house.

Repechage

During week 10, the repechage was announced. It began on 17 May with the results being announced on 20 May. All evicted HouseGuests from this season were eligible to return to the house. This includes those who left the house and those who were removed by Gran Hermano. During the 13th eviction gala, the HouseGuests had to decide if they want to re-enter the house or not. All HouseGuests, except Andrea, Daniela, Divina, Gabriel and Solange decided to take part in the repechage.

Special Guests

During Week 22, seven former HouseGuests temporarily entered the house along with La casa de los famosos USA 6 winner Fabio Agostini to take part in nominations. Throughout their stay, Gran Hermano will evict them one by one till only three visitors remain. During Week 24, the HouseGuests had to chose which of the three remaining visitors will not nominate, unaware that the visitor they chose will leave last and have the power to power nominate one HouseGuest for the Week 24 eviction.

Ex-HouseGuests

In Week 25, the remaining HouseGuests had to choose one Ex-HouseGuests to be their partner. The last Ex-HouseGuests standing will win a trip to Bariloche. The pairs were:

Alejandra and Jenny Charlotte and Sebastián Jennifer and Brian Luana and Danelik Mariela and Steffany Solange and Tomás Tamara and Nazareno Yanina and Martín Yisela and Catalina

On Day 198, Yisela and Catalina won the final challenge, meaning Catalina won the trip to Bariloche.

HouseGuests A total of 18 HouseGuests moved into the house on Day 1 (23 February 2026). An additional 10 new HouseGuests moved into the house on Day 2 (24 February 2026). After Daniela de Lucía and Divina Gloria had to leave the house on Day 3, on Day 7 (1 March 2026) Daniela re-entered the house and Carla Bigliani entered to replace Divina. Due to the ejection of Carmiña on Day 17 (11 March 2026), another new HouseGuest (Jessica Maciel) entered the house on Day 21 (15 March 2026) to replace the former. On Day 29, Andrea del Boca returned to the game after leaving five days prior in order to seek medical attention.

Four of the HouseGuests previously participated in other editions of the show: Eduardo Carrera was a HouseGuest during season 3, Emanuel Di Gioia and Solange Abraham during season 6, and Jennifer Torres finished in third place on season 1 of Gran Hermano Chile.