2026 Winter Olympics marketing was a long running campaign that began since Milan and Cortina d'Ampezzo won its bid to host the games in 2019.
Symbols Emblem
The official emblem "Future" () was unveiled on 30 March 2021 in an online live stream announcement after a public vote decided between two options, marking the first time the public chose the emblem of an Olympic Games. Future achieved a 74% majority from a total 871,000 votes. The emblem is a stylized rendition of the number 26 lightly drawn in a single gesture in snow, meant to represent the idea of small gestures being able to change the world. The emblem was developed by Landor Associates.
Slogan
On 23 February 2025, the Milan Cortina 2026 committee announced the slogan of the Winter Games "IT's Your Vibe" with "IT" meant to refer to the abbreviation of host country Italy, as well as the message of celebrating the atmosphere and emotion of the Games.
Mascot
The mascots "Tina and Milo" were unveiled on 7 September 2024 at the Sanremo Music Festival 2024, after an online vote among a list of candidates. They are two anthropomorphic stoats portrayed as brother and sister and were named after the two host cities of the Games. They were designed by students in a school in Taverna.
Corporate sponsorship Sponsors of the 2026 Winter OlympicsWorldwide Olympic Partners
AB InBev (Corona Cero) Airbnb Alibaba Group Allianz Coca-Cola-Mengniu Dairy Deloitte Omega SA Procter & Gamble Samsung Electronics TCL Technology Visa Inc.Premium Partners
Amer Sports (Salomon Group) Enel Eni FS Group Intesa Sanpaolo Leonardo Poste Italiane StellantisPartners
A2A Autostrade of Italy Deloitte Emporio Armani ENIT Esselunga
Fiera Milano
Hewlett Packard Enterprise (Juniper Networks) Pirelli Randstad NV TIM GroupSponsors
Bauerfeind Cassa Depositi e Prestiti Eli Lilly and Company Esaote Fincantieri FNM Group Grana Padano Herbalife Intercom Dr. Leitner Istituto Poligrafico e Zecca dello Stato IDM Südtirol – Alto Adige ITA Airways
La Rinascente Prosecco Salesforce Technogym Terna Group Trentino Marketing Uber ValtellinaOfficial Supporters
Airweave CTS Eventim () Eni (Versalis) EssilorLuxottica Kässbohrer Geländefahrzeug Liski Rapiscan Systems RGS Events Riello UPS SEA Aeroporti di Milano
Venice Marco Polo AirportOfficial Hospitality Provider
On Location
See also
2014 Winter Olympics marketing 2018 Winter Olympics marketing 2022 Winter Olympics marketing
References