Jennifer Horev (born July 27, 1990) is an American businesswoman. She is a co-founder and chief brand officer of Pura Vida Miami.

Early life Horev was born in Chicago and grew up in Weston, Florida. Her grandparents owned a restaurant in Skokie. She earned a Bachelor of Science in marketing from the University of Florida.

Career In her early career, Horev worked as a real estate broker. She met her husband Omer in 2014 during a real estate transaction.

In 2015; Horev joined Pura Vida Miami, a year after the restaurant was incorporated. She led the redesign of the franchise's locations.

Personal life Horev married Omer in 2018.

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