The first season of Em xinh "say hi" was aired on HTV2 - Vie Channel, ON Vie Giải Trí, VieON app and on the "Vie Channel" YouTube channel from 31 May to 23 August 2025. The main theme for this season is "The Real Aura".
At the finale of the season, 5 em xinh with the most votes for the finale formed the girl group, "Em xinh Best 5". The final lineup for the group are: Phương Mỹ Chi, Lyhan, Bích Phương, Orange and Lamoon, with Phương Mỹ Chi being the winner and Lyhan being the runner-up.
Production history At the finale of the first season of Anh trai "say hi", the producers teased the show's female version, titled Em xinh "say hi". The show's premiere date was said to be in April 2025, according to the producers at the fourth concert of Anh trai "say hi" 2024. However, on 19 March 2025, the producers have confirmed the show's actual premiere date, being 31 May 2025, one month later than the original plan. The main producers of the show, introduced on 1 April 2025, are the same people who helped to create the success of Anh trai "say hi", including: Trấn Thành as host, JustaTee (introduced as "Jexxica Thanh Tú") as the music director, Vương Khang as the stage director and Kye Nguyễn as the fashion director.
The official press conference and fan-meeting was organized at Thiso Mall, Ho Chi Minh City in the afternoon of May 14, 2025, with the appearance of 28 out of 30 cast members. Similar to the show's male version, all of the songs being performed are completely original with the help of over 20 songwriters and music producers. The teaser of the show's theme song "The Real Aura" was premiered on the same day, with the official release of the song and its music video exactly two weeks later, at May 28, 2025.
Contestants Em xinh "say hi" consists of 30 female artists (dubbed as "em xinh") working in multiple fields. Each em xinh is defined as "idols" who not only have attractive figures and talent, but also possessing the "aura" - a term - defined by the producers - commonly used to describe a person who are not being confined to a singular identity, constantly evolve and change, but still retain their own colors.
The contestants go through the process of music making, practice to prepare for performances and go through challenges to improve their "Real Aura": Presence, Magnetism, Identity, Adaptability and Impact. The show's stated goal is to find a new generation of Vietnamese idols that possess the "Real Aura", and are ready to get through challenges and experiment in the arts while maintaining the traditional values of Vietnamese women. The winners would have the opportunity to be in a girl group.
The list below include the cast members that was announced on 2 May 2025. In the cast of 30 "em xinh", Bảo Anh appeared on the first season of the Vietnamese version of Sisters Who Make Waves, a show with a similar format, before quitting for personal reason. Em xinhOccupationYear of birthFinal resultPhương Mỹ ChiSinger-songwriterWINNERLyhanRUNNER-UPBích PhươngSingerBEST 5OrangeSinger-songwriterLamoonSinger-songwriter/ActressPhương LySingerTOP 10Miu LêSinger/ActressLâm Bảo NgọcSinger52HzSinger-songwriterPháoSinger-songwriter/RapperTiên TiênSinger-songwriterTOP 16Bảo AnhSinger/ActressChâu BùiModel/FashionistaMaiQuinnSinger-songwriterJuky SanSaabiroseSinger-songwriter/RapperMỹ MỹSinger/DancerELIMINATED (Livestage 4)Quỳnh Anh ShynModel/Fashionista/ActressLiu GraceRapperVũ Thảo MySingerTao Yi A1JSinger-songwriter/RapperELIMINATED (Livestage 3)Han SaraSingerMuộiiSinger-songwriterÁnh Sáng AZALylyELIMINATED (Livestage 2)Ngô Lan HươngYeolanSinger/ModelChi XêSinger-songwriterHoàng DuyênSingerDanmySinger-songwriter/Rapper
Guests GuestsOccupationYear of birthRolesEpisodes appearanceNguyễn Đình MạnhActor1994Quiet room waiter (episode 1), school discipline monitor (episode 9)1, 9Trần Quốc Anh1998Quiet room waiter1Lê Dương Bảo LâmActor/Comedian1989Butler3JSOLSingerGuest artist in the "Red Flag" performance3, 4, 5Quang Hùng MasterDSinger-songwriter/Music producerGuest artist in the "Gã săn cá" (Fisherman) performanceWEANSinger-songwriter/Actor/RapperGuest artist in the "Hề" (Funny) performanceGemini Hùng HuỳnhSinger/Dancer/ModelGuest artist in the "Điều em luôn mong muốn" (What I really want) performanceDương DomicSinger-songwriterGuest artist in the "We belong together" performanceNegavSinger-songwriter/Rapper2001Guest artist in the "Perfect" performancePháp KiềuGuest artist in the "Không đau nữa rồi" (No more pain) performanceTăng Duy TânSinger-songwriter1995Guest artist in the "Em chỉ là" (I'm just) performance4, 5RùaDancer/Choreographer1989Dance battle judges8Phan Hiển1993C2Low1995Sơn LâmPhước LeeDancer/B-boyThunderActor/Dancer1997School discipline monitor9Ngô Lan HươngSinger-songwriterGuest appearance in the "Tín hiệu yêu" (Love sign) performance10YeolanSinger/ModelChi XêSinger-songwriterHoàng DuyênSingerMuộiiSinger-songwriterÁnh Sáng AZAGuest appearance in the "Tín hiệu yêu" (Love sign) performance Guest appearance in the "Live my way" performance10, 13Phúc DuRapper1996Guest feature in the "Cô ấy không yêu anh" (She doesn't love you) performance12
Program's content
Livestage 1 Prior to stepping in the main room, all of the cast have to participate in a game. Each "em xinh" were given 100 points and can choose between two rooms: "Quiet" room to purchase amenities or "Active" room to do challenges and gain points to purchase amenities. During the waiting for all 30 "em xinh" to join the main room, there are challenges for the contestants that entered previously, announced through secret phone calls. After all of the cast's entrance, a randomizer occurred, where the whole cast switch seats with each other to determine the team (which are based on the label behind the seat number's sign). Based on the label, six teams were formed: team "The moon hugs the sun" (Châu Bùi, Yeolan, Lyhan, 52Hz, Ánh Sáng AZA); team "Diamond" (Phương Mỹ Chi, MaiQuinn, Bích Phương, Lamoon, Pháo); team "Eyes" (Miu Lê, Ngô Lan Hương, Tao Yi A1J, Muộii, Saabirose); team "Wings" (Bảo Anh, Mỹ Mỹ, Quỳnh Anh Shyn, Orange, Vũ Thảo My); team "Infinity" (Phương Ly, Juky San, Chi Xê, Hoàng Duyên, Tiên Tiên) and team "Shield" (LyLy, Lâm Bảo Ngọc, Liu Grace, Han Sara, Danmy).
Each team then chose their team captain (except for Miu Lê who automatically became a team leader as a reward to her completion of the secret mission being given prior, although she later abandoned the role due to the show's twist). The team leaders are: Tiên Tiên (team Infinity), Bích Phương (team Diamond), LyLy (team Shield), Quỳnh Anh Shyn (team Wings), Châu Bùi (team The moon hugs the sun) and Miu Lê (team Eyes). Then, the contestants who own the Pyraminx (Miu Lê, Bảo Anh, Tiên Tiên) have the ability to switch team with another "em xinh". In case of a team captain switching team, the em xinh that replaced their spot would be the new team captain. The teams after switching are as follow ("em xinh" with their name bolded are that team's captain):
Team "The moon hugs the sun": Châu Bùi, Yeolan, Lyhan, 52Hz, Ánh Sáng AZA Team "Diamond": Bích Phương, Phương Mỹ Chi, Tiên Tiên, Lamoon, Pháo Team "Eyes": MaiQuinn, Ngô Lan Hương, Tao Yi A1J, Muộii, Saabirose Team "Wings": Quỳnh Anh Shyn, Miu Lê, Mỹ Mỹ, Orange, Vũ Thảo My Team "Infinity" Pháo, Phương Ly, Juky San, Chi Xê, Hoàng Duyên Team "Shield" LyLy, Lâm Bảo Ngọc, Liu Grace, Han Sara, Danmy
The remaining score after the games are being used to purchase shoes for the game, each with different prices. The order to buy shoes are based on the team's total score. Team "The moon hugs the sun" does not have enough points to buy shoes for the whole team, therefore have to use the shoes chosen by the host. After a catwalk session to warmup, each team would do a splitting challenge using the chosen shoes, creating a line from the first feet to the second feet. The team's score is the total length of all 5 lines created by all members. The team with more length have priority to choose their song demo.
After the game, the whole cast had the chance to listen and choose from the six new song demos. After the process of song choosing, all 30 em xinh would create two armies through randomization. After the process of randomization, four em xinh that possessed the Rubik cube (Phương Mỹ Chi, LyLy, Danmy, Châu Bùi) would pick a member in their army to switch with another member of the other army. As the result of the switch, Pháo was switched with Bích Phương, Lâm Bảo Ngọc was switched with Bảo Anh, Miu Lê was switched with Tiên Tiên and Phương Ly was switched with Ánh Sáng AZA. Each team also chose an army leader, with Bích Phương and Tiên Tiên are the two armies leader for army 1 and army 2, respectively.
The final lineup for two armies are as follow (army leader name are in bold)
Army 1: Bích Phương, Phương Ly, Miu Lê, Bảo Anh, Lyly, Mỹ Mỹ, Quỳnh Anh Shyn, Orange, Liu Grace, Vũ Thảo My, Ngô Lan Hương, Chi Xê, Hoàng Duyên, Saabirose and Lamoon.
Army 2: Tiên Tiên, Lâm Bảo Ngọc, Châu Bùi, MaiQuinn, Juky San, Yeolan, Lyhan, Tao Yi A1J, 52Hz, Han Sara, Muộii, Phương Mỹ Chi, Pháo, Danmy, Ánh Sáng AZA.
For the first Livestage, 30 em xinh have to perform two songs in two rounds:
Round 1 - Armies battle: Each army have to perform their own remake of the show's theme song (The Real Aura). After each performance, 300 studio audiences would vote for the performance (they can vote for both). The army with higher score would be the winner of the round and each member would have 50 additional points to their own individual points. Round 2 - Group battle: Each team would perform their own song derived from the assigned demo. After each performance, 300 studio audiences would vote for each em xinh to create their individual score (it is possible to vote for every em xinh). After every performances, audience would vote for two of their favorite performances. The three teams with the most votes would have each of its member to have 100, 75 or 50 points respectively.
Concluding Livestage 1, army 2 is the winner of the first round, resulting in all 15 members of the team have an extra 50 points for their individual score. For the second round, team Diamond, The moon hugs the sun and Eyes are the top three teams, receiving 114, 98 and 97 votes respectively. This mean that each member of the teams Diamond, The moon hugs the sun and Eyes receive 100, 75 and 50 points respectively. The rest of the teams receive 95, 82 and 81 votes, although the host did not specify which team receive how many.
No "em xinh" was eliminated after Livestage 1. Livestage 1Episode 1Armies battle (31/05/2025)ArmyPerformance orderSongMembersVotesResultArmy 11"Đã xinh lại còn thông minh" [Beautiful and Smart]Bích Phương247LostPhương LyMiu LêBảo AnhLylyMỹ MỹQuỳnh Anh ShynOrangeLiu GraceVũ Thảo MyNgô Lan HươngChi XêHoàng DuyênSaabiroseLamoonArmy 22"AAA"Tiên Tiên284Won (50 additional individual points)Lâm Bảo NgọcChâu BùiMaiQuinnJuky SanYeolanLyhanTao Yi A1J52HzHan SaraMuộiiPhương Mỹ ChiPháoDanmyÁnh Sáng AZAEpisode 2 - Team battle (7/6/2025)TeamPerformance orderSongMembersIndividual votes#Total individual score#Performance votesRankResultInfinity1"Em xinh em bling" [Beautiful and shiny]Phương Ly249524920Not public4-6thNo additional individual pointsJuky San2032025319Chi Xê1703017030Hoàng Duyên1792917929Pháo238728814Eyes2"Easier"Ngô Lan Hương2101926018973rd50 additional individual pointsMaiQuinn2141731410Tao Yi A1J1912629113Muộii21814-153188Saabirose1972424722Shield3"Từng" [Used to]LyLy223922324Not public4-6thNo additional individual pointsLâm Bảo Ngọc2211127115Liu Grace2221022225Han Sara22012-1327016Danmy1962524623Wings4"Đồng dao xinh gái"[Beauty of Folk]Miu Lê264126417Mỹ Mỹ21814-1521826Quỳnh Anh Shyn2151621527Orange248624821Vũ Thảo My2121821228The moon hugs the sun5"Run"Châu Bùi20221-223275982nd75 additional individual pointsYeolan1812830611Lyhan19027315952Hz25433792Ánh Sáng AZA201233266Diamond6"Cầm kỳ thi họa"