Rovaniemen markkinoilla (, also At the Rovaniemi Fair in English translation)Rovaniemen markkinoilla – Elonet (in Finnish) is a 1951 Finnish comedy film directed by Jorma Nortimo and starring Esa Pakarinen, Reino Helismaa and .

The film was inspired by Reino Helismaa's song lyrics "Rovaniemen markkinoilla", and it was Helismaa's first screenplay.Arto Pajukallio: Elokuvat, p. D 7. Helsingin Sanomat, 29 November 2010. (in Finnish) The film was shot in Helsinki, Inari and Rovaniemi during the summer of 1951 and its production costs were 7.2 million Finnish marks.

The film represents the so-called "", a comedic song or couplet types films full of the pride of workers' and carefree guys, which were loved by the audience, but very hated by critics.Jarkko Silén. Rillumarei-elokuvat: Vaarallisia kansanmiehiä (in Finnish)Tunnetko Suomi-filmien ihanat ja kamalat kliseet? Viattomalta vaikuttavissa kohtauksissa onkin eroottinen taka-ajatus – Ilta-Sanomat (in Finnish) Rovaniemen markkinoilla was also received negatively by critics at the time, but the film's appreciation grew over time, and despite the "shortcomings of the narrative", it has been considered "an honest whole as a record of the times."Aamulehti: Rovaniemen markkinoilla. Päivän elokuvia, Tv-maailma 46/2011, p. 21. (in Finnish)

The film's sequel, , was released in 1954.Hei, rillumarei! – Elonet (in Finnish)

Plot Two tramps, Severi Suhonen and Julle Iloinen, and poor geologist Roope Kormu travel by train to Lapland to mine for gold. They encounter the ruthless Hanski of Rovaniemi, whose henchman Ville tricks the men into buying a worthless property. However, the friends turn the trick to their advantage.

Cast Esa Pakarinen as Severi Suhonen Reino Helismaa as Roope Kormu as Julle Iloinen Jorma Nortimo as Hannes Ropponen or "Hanski of Rovaniemi" Veikko Uusimäki as Ville of Vuotua as Hulda of Kemijärvi Siiri Angerkoski as Mimmi Lötjönen or "Mimmi of Muhos" as Sylvi the Beauty as Mikko

See also Cinema of Finland List of Finnish films of the 1950s Lapland gold rush

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