Mexico was represented at the OTI Festival 1990 with the song "", written by Francisco Curiel and Pedro Alberto Cárdenas, and performed by Carlos Cuevas. The Mexican participating broadcaster, Televisa, selected its entry through a national televised competition with several phases. The song, that was performed in position 18, placed first out of 21 competing entries, winning the festival. This was the fifth entry from Mexico that won the OTI Festival, after winning in 1973, in 1975, in 1985, and in 1989.
National stage Televisa held a national competition with two televised qualifying rounds and a final to select its entry for the 19th edition of the OTI Festival. This nineteenth edition of the National OTI Festival featured eighteen songs in the qualifying rounds and ten in the final. The top-three entries were awarded. In addition to the general competition, awards were also given for Best Male Performer, Best Female Performer, and Best Musical Arrangement.
The shows were held at Teatro de la Ciudad in Mexico City, with Yolanda de la Cruz presenting the second qualifying round and Raúl Velasco the final, and were broadcast on . The musical director was , who conducted the orchestra when required.
+ Competing entries on the National OTI Festival – Mexico 1990 Song Artist Songwriter(s) Conductor "" Cristian Castro Sergio Esquivel Pedro Alberto Cárdenas "" José Cantoral José Cantoral "" Sergio Esquivel Sergio Esquivel "" Francisco Xavier Francisco Xavier "" "" Magdalena Zárate José Manuel Fernández "" Carlos Lara Carlos Lara "" Aída Cuevas Pedro Alberto Cárdenas "" Alejandro Filio Jesús Medel "" Antonio de Jesús "" Pedro Fernández Jesús Medel "" Crystal "" José María Napoleón José María Napoleón "" Mario Pintor "" Gil Rivera "" Óscar Athié "" Carlos Cuevas Pedro Alberto Cárdenas "" Alejandra Ávalos Pedro Alberto Cárdenas Pedro Alberto Cárdenas
Qualifying rounds The two qualifying rounds were held on Saturdays 20 and 27 October 1990. Each round featured nine entries, of which the five highest-scoring advanced to the final.
+ Result of the first qualifying round of the National OTI Festival – Mexico 1990 Song Artist Result 1 "" Qualified 2 "" 3 "" José Cantoral Qualified 4 "" Cristian Castro 5 "" Aída Cuevas 6 "" Crystal 7 "" Pedro Fernández Qualified 8 "" José María Napoleón Qualified 9 "" Francisco Xavier Qualified
+ Result of the second qualifying round of the National OTI Festival – Mexico 1990 Song Artist Result 1 "" Mario Pintor 2 "" Gil Rivera 3 "" Carlos Cuevas Qualified 4 "" Antonio de Jesús 5 "" Magdalena Zárate Qualified 6 "" Carlos Lara Qualified 7 "" Sergio Esquivel Qualified 8 "" Óscar Athié 9 "" Alejandra Ávalos Qualified
Final The ten-song final was held on Saturday 3 November 1990.
+ Result of the final of the National OTI Festival – Mexico 1990 Song Artist Votes Result 1 "" Sergio Esquivel 2 "" Magdalena Zárate 3 "" Carlos Lara 4 "" Pedro Fernández 5 "" Alejandra Ávalos 6 "" José Cantoral 4 3 7 "" Francisco Xavier 8 "" José María Napoleón 9 "" Carlos Cuevas 9 1 10 "" 8 2
Merit awards In the final, the jurors voted for the Best Male and Female Performer, and Best Best Musical Arrangement among the shortlisted artist in each category. Carlos Cuevas received the Best Male Performer Award; Aída Cuevas the Best Female Performer Award; and Pedro Alberto Cárdenas the Best Musical Arrangement Award for "".
At the OTI Festival On 1 December 1990, the OTI Festival was held at the Circus Maximus of the Caesars Palace in Las Vegas, United States, hosted by Univision, and broadcast live throughout Ibero-America. Carlos Cuevas performed "" in position 18, with Pedro Alberto Cárdenas conducting the event's orchestra, placing first out of 21 competing entries, winning the festival. This was the fifth entry from Mexico that won the OTI Festival, after winning in 1973, in 1975, in 1985, and in 1989.
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