Jajaja Mexicana (pronounced "hahaha") is a plant-based Mexican restaurant group based in New York City, US. It was founded in 2017. It has locations in Manhattan, Brooklyn, Queens, Miami, and New Jersey.
History Jajaja Mexicana was established on the Lower East Side of Manhattan in 2017. It was created as a plant-based dining alternative that combined traditional Mexican flavors with a focus on health-conscious ingredients. The group later expanded to additional locations, including the West Village, Williamsburg, Hudson Yards, Long Island City, Union City (New Jersey) and Miami (Florida).
Activities The restaurant group serves plant-based foods inspired by the regional Mexican cuisine. Dishes include vegan tacos, burritos, enchiladas, and bowls, along with house-made tortillas and plant-based proteins. The beverage program highlights mezcal and tequila based cocktails, Mexican craft beers, and non-alcoholic options such as aguas frescas and fermented juices. The restaurant is Kosher certified.
Reception The restaurant has been featured in major publications, including The New Yorker, The Daily Meal, The New York Times, The Infatuation, Eater NY, and Time Out New York.
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