The list of the most-viewed reels on Instagram is ranked based on total view count.
As of August 11, 2026, top 20 most-viewed Instagram reels are as follows: Rank Creator / Campaign DescriptionViews Ref(s) 1 Deepika Padukone (Hilton – It Matters Where You Stay) Promotional reel featuring Padukone as Hilton’s global ambassador 1.9 billion 2 Hardik Pandya (BGMI – Take the Shot) Gaming collaboration with Battlegrounds Mobile India 1.6 billion 3 BGMI – Flex Your New Phone Promotional reel for Battlegrounds Mobile India 1.4 billion 4 Lionel Messi Paid partnership with Mastercard 1.4 billion 5Canva IndiaPromotional reel showing off Canva's editing features1.2 billion6 Virat Kohli Paid collaboration with Oakley Meta 1.1 billion7 Lionel Messi Paid partnership with ChatGPT 1.1 billion 8 Netflix India Promotional reel featuring Aditya Roy Kapoor and Shraddha Kapoor from film Ok Jaanu 1.1 billion 9 Narendra Modi Tour to Vantara 1 billion 10 Deepika Padukone (Ranveer Singh & visitabudhabi – It Matters Where You Stay) Promotional reel featuring Padukone and Ranveer Singh as visitabudhabi global ambassador 1 billion11 Lionel Messi Paid partnership with Mastercard 1 billion 12Anthony ButenyiCorrupted trombone practice video936 million 13 Netflix India Promotional reel comparing Shah Rukh Khan in Om Shanti Om with Kim Seon-ho from When Life Gives You Tangerines doing Kim Seon-ho Smile Challenge903 million 14 Canva India GenZ GF vs Millennial BF 887 million 15 J.Mossis Tie a tie tutorial 869 million 16 Ed Sheeran Promotional reel for "Symmetry" featuring Karan Aujla 778 million 17lotos_moyhizmatiCorrupted car maintenance video691 million18 Martin Garrix and Lauv Behind the scenes of the "MAD" music video 632 million 19 Muhammed Riswan – Has anyone seen the ball? Freestyle football clip filmed near a waterfall 619 million 20 Karan Aujla Song Rehearsal Reel 615 million
See also List of most-liked Instagram posts List of most-followed Instagram accounts
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