Conta Lá is a Portuguese television company and operator the television channel of the same name. With emphasis on the regions of Portugal, most of the channel's staff consists of former TVI alumni. The channel faced financial problems in mid-2026.
History The company was registered in October 2024 to provide two television channels, a rural channel (TV Rural) and a regional affairs channel (+ Regiões). One of the company's CEOs was Sérgio Figueiredo. A private presentation ceremony was held on October 15.Portugal vai ter dois novos canais de TV dedicados às regiões e ao mundo rural
The company made its first television broadcast with a pop-up channel, FNA 2025, covering the National Agriculture Fair, from June 7 to June 10, 2025. The channel featured Rita Ferro Rodrigues, Paulo Salvador, Marcos Pinto and Luís Varela de Almeida, already hired by the new company, as its presenters.Canal FNA 2025 em emissão experimental Shortly after this test event, the entrance of new shareholders was being done.Sérgio Figueiredo regressa ao jornalismo. ‘Conta Lá’ quer juntar televisão, digital e eventos
On August 13, 2025, it was reported that there were talks for the renting of Porto Canal's studios to serve as an office in the north. The plan was negotiated by former secretary od state Miguel Alves.Ex-Secretário de Estado Miguel Alves colabora com TV de Sérgio Figueiredo
The company announced plans for the 2025 local elections, covering 278 municipalities."Conta Lá" com operação especial autárquicas e regresso de Ana Sofia Vinhas ao jornalismo
ERC approved the Conta Lá regional channels (Conta Lá Norte, Conta Lá Centro and Conta Lá Sul) on August 29, 2025.ERC aprova canais Conta Lá Broadcasts will start on September 5, with the airing of twelve local election debates a day, but a permanent service is not ready yet.Novo canal promete debates em 278 municípios, RTP recebe todos os candidatos às capitais de distrito, SIC tem o primeiro duelo de Lisboa The test phase will end on October 13, while the debates will end on September 26.Especial Eleições Autárquicas
After its coverage of the local elections, the channel suspended on October 14 and plans to start its regular broadcasts at the end of the year.Com emissões suspensas, Conta Lá volta no fim do ano These will begin on December 11.Conta Lá regressa às emissões regulares a 11 de dezembro The full site launched on December 1.Conta Lá lança site: “não pretendemos concorrer com a imprensa regional”
Regular broadcasts started on December 11, 2025.Conta Lá: o novo canal de televisão já está no ar Over time, new programs emerged, forming its full schedule, including Juca, a talk show presented by Júlio Magalhães.Júlio Magalhães conduz novo programa do Conta Lá
Financial problems At the end of June 2026, its staff moved to lay-off.Canal de TV Conta Lá manda trabalhadores para lay-off. Paulo Salvador sem receber há seis meses, Jornal de Negócios, 27 June 2026, retrieved 16 July 2026 On 15 July 2026, Sérgio Figueiredo announced that he would leave the channel and announced a general assembly by the end of the month to approve a restructuring plan. The company did not pay wages for its staff since May.Sérgio Figueiredo abandona canal Conta Lá, que não paga salários há dois meses, Público via Lusa, 15 July 2026, retrieved 16 July 2026 A general assembly is scheduled for 6 August.Trabalhadores do Conta Lá não recebem salário de julho e aguardam assembleia-geral, Observador, 31 July 2026, retrieved 2 August 2026
Corporate structure The company delivers a multiplatform service on linear TV, online and OTT. It also uses artificial intelligence to personalize its online services, as well as to recreate TV Rural presenter Sousa Veloso, who died in 2014.Conta Lá aposta na IA e faz renascer ‘pai’ do TV Rural, Meios e Publicidade (requires subscription)
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