Athleta is an athleisure fashion brand owned by Gap Inc.
History Athleta was founded in 1998 as an independent women’s athletic apparel company focused on combining performance clothing with stylish, everyday wear. In 2008, Gap Inc. acquired Athleta for approximately $150 million and expanded the brand into physical retail stores, opening the first brick-and-mortar location in Mill Valley, California, in 2011. In 2018, Athleta committed to higher environmental standards by becoming a certified B corp.
In 2019, Athleta partnered with Olympian Allyson Felix for the "Power of She" campaign.
Maggie Gauger, former head of Nike‘s North America women’s business, is its global brand president and chief executive officer. She replaced former CEO, Chris Blakeslee.
In 2026, Athleta partnered with the San Francisco Ballet as their official athletic partner.
See also Alo Yoga Aritzia/TNA Beyond Yoga Fabletics Lululemon On Vuori
References
External links