Keith Dinnie is a British academic and consultant specializing in place branding, including nation branding and city branding. He is a Reader in Marketing at the University of Dundee and president of Bloom Consulting. Dinnie is the author of Nation Branding: Concepts, Issues, Practice, first published in 2008, with a third edition published by Routledge in 2022. He is also the editor of City Branding: Theory and Cases, published by Palgrave Macmillan in 2010. His research focuses on the use of strategic brand management by national governments in tourism marketing, export promotion, inward investment attraction, and public diplomacy. His books have been translated into Chinese, Japanese, Korean and Russian.
Career Dinnie obtained his MSc in Marketing from the University of Strathclyde after finishing his undergraduate studies at the University of Edinburgh. He later obtained a PhD in marketing from Glasgow Caledonian University. In June 2024, he completed the British Academy of Management Development Programme for Leaders of Engagement (BAM DPLoE).
Dinnie is a Reader in Marketing at the University of Dundee, where he has held roles in the School of Business as Head of Team for Management and Marketing and Associate Dean for Enterprise and Economic Transformation. He joined the University of Dundee School of Business in January 2018. Before taking on the Head of Team role, he was Programme Leader for the newly introduced MSc International Marketing degree programme and pathways. For three years, he was a faculty member at Temple University Japan in Tokyo. He taught master's and honours-level courses on marketing and branding at the University of Edinburgh. He has contributed to the Strathclyde MBA program. He is a visiting professor at Brussels Diplomatic Academy, Vrije Universiteit Brussel.
Publications Books
Articles "Country of Origin 1965-2004: A Literature Review" "Nation Branding and Integrated Marketing Communications: An ASEAN Perspective" "Corporate Identity and Corporate Communications: The Antidote to Merger Madness" "E-branding strategies of internet companies: Some preliminary insights from the UK" "The five phases of SME brand-building" "Citizen brand ambassadors: Motivations and perceived effects" "Repositioning the Korea brand to a global audience: challenges, pitfalls, and current strategy" "The effects of country of origin on UK consumers' perceptions of imported wines" "The dimensions of nation brand personality: a study of nine countries" "Transnational health care: from a global terminology towards transnational health region development" "Regional and country ethnocentrism: broadening ASEAN origin perspectives" "Implications of National Identity for Marketing Strategy" "Merger madness: the final coup de grace" "Enhancing China's image in Japan: Developing the nation brand through public diplomacy"
Keynote speeches 2019, Zhuhai, China: Keynote speech at 3rd 21st Century Maritime Silk Road China (Guangdong) International Communication Forum 2019, Changsha, China: Keynote speech at City Branding Forum 2019, Tokyo, Japan: Keynote speech at the International Symposium on Current Worldwide Trends in National Branding and its Necessity for Japan
See also City marketing Country of origin Country-of-origin effect Place branding
References