Good & Plenty is a brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.
History Good & Plenty was first produced by the Quaker City Chocolate & Confectionery Company of Philadelphia, Pennsylvania, in 1893. Although Necco Wafers is almost half a century older, Good & Plenty is the oldest continually produced American candy brand. A second candy, Good & Fruity, is a multicolored, multi-flavor candy of the same shape.
Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company (owned by Beatrice Foods) in 1982. The brand is now owned by Highlander Partners (a Dallas-based global private equity firm) and produced by Hershey Foods under license.
Beginning around 1950, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. Choo-Choo Charlie was a boy pretending to be a railroad engineer. He would shake a box of the candy in his hand in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle based on the popular song "The Ballad of Casey Jones".
See also Mike and Ike Mukhwas London drops, a similar candy sold in Finland and Sweden Liquorice comfits List of confectionery brands
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